Discover America Launch Dinner with VIPs and Partners*
Time: 6:30 p.m.
Location: Jumeirah at Etihad Towers (JAD), VaKaVa Restaurant, Abu Dhabi
Description: Every year, our strategic partner, Jumeirah at Etihad Towers, organizes a VIP event for partners to launch our Discover America campaign. Platinum and Diamond partners will congregate with distinguished guests from the Emirati private and public sectors. Speakers at the event will include a senior U.S. Embassy official, a senior JAD representative, an Etihad representative and a guest speaker from one of our Diamond Partners.
Great Deals with Alshaya Group!
Location: All participating stored across the UAE
Description: Get great deals and discounts during Discover America on your favorite U.S. brands including Starbucks, The Cheesecake Factory, P.F. Chang’s, Shake Shack, American Eagle, Foot Locker, Pottery Barn, M.A.C and many others! For more information on Discover America offers, please visit the following link: https://bit.ly/2oKotj4
A Gastronomic Experience like no other at Beach Rotana!
Location: Rodeo Grill, Finz and Trader Vic’s at Beach Rotana Abu Dhabi
Description: During Discover America, the award-winning Beach Rotana Abu Dhabi promises foodies succulent seafood at the popular over-water restaurant Finz, fine grills at Rodeo Grill and exotic dishes at Trader Vic’s. Don’t miss out on the wide variety of culinary delights only available during this time. For more information on the menus, please visit https://www.roventres.com/eppktfta.
Inauguration of Lulu “Discover America” Week
Time: 11:00 a.m. (Abu Dhabi); 11:30 a.m. (Dubai)
Location: WTC Mall, Abu Dhabi; Al Barsha, Dubai
Description: Lulu will inaugurate its Discover America Week at its hypermarkets located at the World Trade Center Mall in Abu Dhabi and Al Barsha in Dubai. For a full week, Lulu will showcase thousands of American goods to customers here in the UAE. Senior U.S. Embassy and Consulate Officials will visit the hypermarkets to highlight U.S.-UAE bilateral trade and U.S. exports, which have been the largest in the MENA region for the past 10 years. Lulu benefits from this strong trade relationship and has invested millions of dollars in a New Jersey distribution logistics center to export U.S. products to the region.
Offside: First Ever Sports Bar on Saadiyat Isaland!
Time: 6:00 p.m. – 12:00 a.m.
Description: Sports bars have become a well-loved American restaurant style for some time now. They’re family friendly, a great place to hang out, watch the game and just enjoy the all-American tradition that is sports! Jumeirah at Saadiyat Island Resort is opening the first Sports bar on the island for all to enjoy. Come have the best chicken wings in town and enjoy a game – you won’t regret it!
Discover America Run
Time: 6:00 a.m. (Registration Begins)
Location: Cleveland Clinic, Lower Level, Al Maryah Island, Abu Dhabi,
Description: To launch this year’s mobility-themed Discover America campaign, we are organizing a Fun Run around Al Maryah Island. Up to five hundred runners will participate in this 3.3k/6.6k/9.9k event to promote personal mobility, which is critical to good health and longevity. The event will also feature partnerships with U.S. companies, and senior representatives from the U.S. Embassy and Emirati leadership will lead this exciting and dynamic event dedicated to making lives better.
To register: click here
Partner Event: The “Discover America” Brunch of Champions by the Rosewood Hotel
Time: 1:00 p.m. - 4:00 p.m.
Location: Rosewood Hotel, Al Maryah Island, Abu Dhabi
Description: Runners participating in the Discover America Run for Personal Mobility deserve a brunch of champions for their efforts. The Rosewood invites runners (who have a brunch reservation) to enjoy the free use of the hotel pool after the run until the brunch starts at 1pm. In addition, by showing their Discover America run badge, guests and, anyone joining them at their table, will receive 30% off the price of the brunch. At Rosewood’s Garden Brunch, families will enjoy a selection of dishes, representing the multi-cultural traditions and heritage of the United States. For more information, contact Ellen.Aichelmann@rosewoodhotels.com.
Commercial Law Development Program with ADGM
Location: Abu Dhabi Global Market (ADGM)
Description: The program kicks off the first phase of the 10th Annual Middle East Willem C. Vis International Commercial Arbitration Moot for registered teams from the region. The program provides intensive training on legal analysis, research, and writing, in order to prepare teams in developing their required submission for the Moot.
Increasing Investment from the UAE to the U.S.: Gracia Group Private Equity Trade Mission*
Location: Abu Dhabi
Description: The U.S. Embassy is supporting the Gracia Group, which is leading a group of private equity and real estate managers to the region from October 19-24. The goal is to increase the foreign investment into funds based in or investing in the United States. The trade mission will begin in Abu Dhabi meeting limited partners (LPs), then visit Riyadh and Oman.
Destination U.S.A.: “Pure Michigan” and Detroit-Style Pizza night by Grand Hyatt
Time: 6:30 p.m
Location: Grand Hyatt, Abu Dhabi (Tentative)
Description: The Great Lakes State is home to many a wonder to discover. Have you heard of Mackinac Island, where hiking and horse drawn carriages are the chosen means of transport? How about the Henry Ford Museum of American Innovation, where you can put yourself in the place of the movers and shakers who blazed the trail to where we stand today. And in doing so, discover your own path. Or check out the amazing pictured rock cliffs on south shore of Lake Superior and visit Isle Royale National Park, a car-free wilderness of forests, lakes and waterways, where moose roam. Enjoy some fine dining with Grand Hyatt and learn about a unique “bleisure” destinations
Game on! Discover Wisconsin Cheese and American Football! Raiders vs. Packers – Sunday Night Football Game Screening*
Time: 9:00 p.m. (1:00 p.m. Eastern Standard Time)
Location: Residence of Commercial Consul Shakir Farsakh, Dubai
Description: The Cheese Heads will play host to Oakland’s Raider Nation on Sunday October 20 at historic Lambeau Field. A select group of invitees will congregate to watch two of the National Football League’s oldest franchises compete on a projected widescreen at the Commercial Consul’s residence. Invitees will play games, share stories, win prizes and eat delicious U.S. party food, featuring many varieties of American cheese.
Digital Connectivity: U.S. - UAE Business Council Certified FinTech Mission*
Location: Various, Abu Dhabi and Dubai
Description: The U.S.-UAE Business Council will be leading a 5-day Department of Commerce-certified trade mission to the UAE from October 20-24 for U.S. companies focused on FinTech. The mission will run parallel with Abu Dhabi Global Market’s FinTech Abu Dhabi 2019. The delegation will have the opportunity to learn more about the UAE’s regulatory environment and growing FinTech ecosystem.
Rosewood Hotel “La Cava” Discover America Wine & Cheese Night with AFCENT band
Time: 7:00 p.m.
Location: Rosewood Hotel, La Cava
Description: Discover America and your inner oenophile as their expert sommeliers present a variety of American wines, from boutique to classic vineyards. The AFCENT band will bust out a jazzy set to entertain wine and cheese lovers.
Trade Talks - Mobility and the Future of Transportation: Drivers for Growth
Time: 1:30 p.m. – 4:00 p.m. followed by a networking reception
Location: American University of Dubai (AUD), Dubai
Description: In partnership with AmCham Dubai, the U.S. Embassy will convene Emirati transportation officials and leading U.S. companies at an exclusive event to explore “Mobility and the Future of Transportation: Drivers for Growth”. The unique Davos-style discussion will be followed by networking at a reception in honor of a senior U.S. Embassy or Consulate official.
IMAX Movie Screening: Discovering “America’s Musical Journey” with Brand USA*
Time: 7:00 p.m
Location: VOX Cinemas, Galleria Mall, Abu Dhabi
Description: The U.S. Embassy, in partnership with Brand USA and VOX Cinemas, will screen the Brand USA movie “America’s Musical Journey”, produced by two-time Academy Award nominated producers MacGillivray Freeman Films. America's musical cities, musical stories come together to create a movie that showcases the nation's diversity and its collision of cultures, culminating in a unique blend of sound, music and innovation unlike anywhere else in the world. The event will be public and senior Emirati and U.S. Embassy officials will be invited to attend. For trailer, please click here. Register at: https://bit.ly/2LUnHcp.
Space Education Talks with Northrop Grumman
Time: 10:00 a.m. – 1:30 p.m.
Location: UAE Space Agency, Masdar City, Abu Dhabi
Description: A month after the UAE celebrates the first Emirati to go into space, the UAE Space Agency will welcome Emirati students over three days to hear from a former Astronaut. Emirati students will be inspired by real stories from space, learn about the latest space research and technologies and be inspired by the UAE’s ambitious plans for space exploration and discovery.
Now We’re Cooking! Live American Cooking Class with U.S. Consul General*
Time: 11:00 a.m. – 2:00 p.m.
Location: MBC Studios at Production City, Dubai
Description: Consul General Philip Frayne guest stars on a TV program called “Sabah Al Khair Ya Arab” broadcasting live on the MBC1 Pan-Arab television channel with an audience reach of over 130 million. Consul General will be preparing a scrumptious meal featuring the finest American ingredients with the assistance of the program chef.
AFCENT Band Rocks the NYU House
Time: 4:30 p.m. - 6:00 p.m.
Location: NYU, Specific location TBD
Description: The AFCENT band plays some well-known ballads to NYU students and faculty.
Defense Industry Cooking Class with Chef Marshall Roth from Four Seasons
Time: 4:00 p.m. – 6:00 p.m.
Location: Four Seasons Al Maryah Island, Butcher and Still Restaurant
Description: Discover America 2019 partners and other U.S. defense companies celebrate American food and cooking with a renowned U.S. chef and special guest SDO DAT Colonel Phillips. A great opportunity to sharpen up your culinary skills and network in the process.
Partner Event: Fun Beyond the Office, Hyatt Presents ANDAZ “Discover America” Games *
Time: 6:30 p.m.
Location: Andaz Capital Gate, Abu Dhabi
Description: During the U.S. Embassy’s Discover America week, Andaz Capital Gate - luxury lifestyle hotel of Hyatt presents an evening of extreme fun, laughter and the promise of meeting amazing new individuals while having the time of your life. Get ready for an interactive corporate event with a mix of games, food and drinks centered around the theme of, wait for it, “Discovering America!”. Learn and Win – it’s an event you don’t want to miss!
IMAX Movie Screening - Dream Big: Engineering Our World
Time: 7:00 p.m.
Location: VOX Cinemas, Mall of the Emirates, Dubai
Description: The U.S. Consulate, in partnership with VOX Cinemas, will screen the Bechtel movie “Dream Big: Engineering Our World,” an IMAX film by award winning filmmaker Greg MacGillivray and narrated by Jeff Bridges. Narrated by Academy Award® winner Jeff Bridges, Dream Big is a first of its kind film for IMAX® and giant screen theaters that will transform how we think about engineering. From the Great Wall of China and the world’s tallest buildings, to underwater robots, solar cars and smart, sustainable cities, Dream Big celebrates the human ingenuity behind engineering marvels big and small, and reveals the heart that drives engineers to create better lives for people around the world.
AFCENT Band with American Community School in Abu Dhabi*
Time: 9:30 a.m. – 1:30 p.m.
Location: American Community School (ACS), Abu Dhabi
Description: The AFCENT Band will play a medley of popular American songs to ACS students and celebrate U.S. culture and music on campus.
Partner Event – UPS Showcase Tour: What Moves You One Year Ahead of Expo 2020?*
Time: 2:30 p.m. – 4:30 p.m.
Location: Dubai Expo 2020 site
Description: A special event for Discover America partners only to tour the exciting under-construction site of where Expo 2020 will be held. Offered by UPS, this VIP event will give partners an opportunity to see where all of next year’s magic will happen at Expo 2020, with a theme of Connecting Minds, Creating the Future. Visiting the first world expo to be held in the Middle East is an opportunity to get a jump on the action. Speaking at the event will be administrators from Expo 2020 itself, UPS and others. Partners will learn about opportunities, events, and how best to leverage the event well in advance of next October’s global showcase.
Destination U.S.A.: Maine “Vacation Land” Lobster Night with the AFCENT Band and Etihad Airways
Time: 6:30 p.m.
Location: Jumeirah at Etihad Towers (JET), Abu Dhabi
Description: Have you ever swum on a mountain top? How about island hopping on a sea kayak? Have you listened to a lobsterman’s tales (bearded and full of ocean tales)? Gone whale watching? Do you know what a windjammer cruise is? Have you dug for clams before or know anything about Wabanaki culture and history? Maine has all of this and more. Come have some lobster at JET, learn about all the fun and exciting things Maine has to offer and get the opportunity to win two free tickets to the U.S. thanks to Etihad Airways.
Destination U.S.A.: Texas, “The Lone Star State”, BBQ brunch and Austin Soul with the AFCENT Band and Etihad Airways
Time: 12:30 p.m. - 4:00 p.m.
Location: Jumeirah at Etihad Towers (JAD), Abu Dhabi
Description: Join the JAD team and get a taste of the gold standard of Texas barbecue – brisket, ribs, beef sausage, breakfast tacos and cuts of meat the old school way. During your brunch, you will also learn about some of what Texas has to offer: the best darn Cowboy boots in the world, the Alamo, Texas rodeo, Austin’s music scene, Lyndon B. Johnson Space Center, the River Walk in San Antonio, and the ghost towns on Route 66, just to name a few! To top off the evening, Etihad Airways will pique your interest with a challenge to win two free tickets to the U.S..
Destination U.S.A.: The AFCENT Band celebrates California Sound
Time: 8:00 p.m. – 9:30 p.m.
Location: Abu Dhabi Mall, Abu Dhabi
Description: Fifty years ago, there was an explosion of popular music that came out of Los Angeles in the mid-60s as folk went electric and The Byrds, The Beach Boys, Buffalo Springfield and The Mamas and the Papas among others gave birth to the California Sound. The AFCENT Band celebrates this hotbed of creativity and collaboration at Abu Dhabi Mall.
Partner Event: Caroline Astor’s Midnight Supper by St. Regis
Time: 6:00 p.m. – 10:00 p.m.
Location: Azura Panoramic Lounge https://www.azuraabudhabi.com/ St. Regis Corniche, Abu Dhabi
Description: During the U.S. Embassy’s Discover America campaign, the St. Regis Abu Dhabi Hotel will showcase some of its historic and unique rituals including “Champagne” Sabering, Live Band, Bloody Mary’s and a sumptuous gala menu paired accordingly. The idea is to recreate a Midnight Supper as a nod to Caroline Astor, the mother of John Jacob Astor IV, the founder of the St. Regis. As a doyenne of Gilded Age society, Mrs. Astor was known to throw dinner and dancing soirées late into many a Manhattan evening. Come join us and discover one of America’s iconic hotel brand traditions.
The Great American BBQ - Destination Atlanta, GA
Time: 5:00 p.m - 8:00 p.m.
Location: Jumeirah at Etihad Towers (JAD), Abu Dhabi
Description: Nothing beats good company and a sizzling smoky BBQ done in true American fashion. Join us at Nahaam to celebrate with an all-American feast, featuring irresistible slow-smoked meats. Take in a buzzing atmosphere with our band dishing out the hits throughout the evening.
Exclusive Discover America Wrap Up Event*
Time: 7:00 p.m.- 9:00 p.m
Location: Jumeirah Emirates Towers (JET), Dubai
Description: Our partner Jumeirah Emirates Towers will organize a VIP event for Discover America partners to close our campaign this year and announce our plans for Discover America 2020. Platinum and Diamond partners will congregate with distinguished guests from the Emirati private and public sectors. Speakers at the event will include a senior U.S. Consulate official, a senior JET representative, and a guest speaker from one of our Diamond Partners. Emirates, the exclusive airline partner for this event, will be providing two free tickets to the U.S. to two lucky guests at the end of the evening!
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