Safety and Security Trade Mission to Saudi Arabia & Kuwait
November 12-18, 2016

Mission Description

The United States Department of Commerce (DOC), International Trade Administration (ITA), U.S. and Foreign Commercial Service (CS), is organizing an executive-led Safety and Security Trade Mission to Kuwait and Saudi Arabia scheduled for November 12-18, 2016. The objective of the mission is to introduce U.S. firms to Kuwait and Saudi Arabia’s homeland security market and to assist U.S. companies pursuing export opportunities in this sector. The mission is intended to include representatives from leading U.S. companies that provide state-of-the-art security and safety equipment. The mission will visit Kuwait City, Riyadh and Dhahran, where participants will receive market briefings and participate in customized meetings with key safety and security officials and prospective partners in the private and public sector. The trade mission will coincide with the IFSEC exhibition scheduled in Riyadh from November 14-16, 2016.

Trade mission participants will begin their business mission in Kuwait City, where CS Kuwait will arrange meetings with private and public sector officials that would include the procurement division of the Ministry of Interior.

The mission will aid participating firms to gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. exports to Kuwait and Saudi Arabia. The mission will include one-on-one business appointments with pre-screened potential buyers, agents, distributors and joint venture partners; possible meetings with government officials; and networking events. Participating in an official U.S. industry delegation will enhance the companies’ ability to secure meetings with senior officials in Kuwait and Saudi Arabia.


Kuwait: The Government of Kuwait has a stated plan to invest considerable sums in safety and security equipment through 2020. Kuwait defense and security forces will be looking to purchase surveillance equipment, perimeter security and control systems, security check point equipment (fences, crash barriers, cameras, access points), and contraband detection systems, including scanning systems, and consulting services in security planning.

In particular, several projects currently under consideration by the Government of Kuwait, particularly under the Ministry of Interior, include camera surveillance systems to be installed in and near most transportation infrastructure points, geospatial intelligence connectivity, maritime netting, and sensors to minimize security threats to vessels, facilities security of oil refineries and power plants, production facilities and loading platforms, including ports, and the hardware and software infrastructure needed to support a fully integrated C4ISR (C41 Surveillance and Reconnaissance) Systems.

Kuwait plans to spend a total of US$ 28.2 billion on projects in the transportation sector, including aviation, airport, rail, roads, building and terminals. The expansion of Kuwait International Airport is a significant infrastructure development. The planned $6 billion project includes a new terminal building and expanding the two existing terminals. Kuwait is aiming to double the airport capacity to 20 million passengers by 2025. Other major projects are the construction of the country's fourth refinery and the expansion of the existing refineries valued at approximately $30 billion. All of these projects require state-of-the-art safety and security solutions.

Saudi Arabia: The security market in Saudi Arabia continues to develop rapidly. Threats from both internal and external sources pose major challenges to existing and upcoming infrastructure. Sectors that are vital to the economy all require constant surveillance and security systems to allow continued and undisturbed output. The government’s privatization plans have triggered considerable security upgrades within the electricity, telecommunications, air-travel, water, oil and gas, railways and petrochemical sectors.

Saudi Arabia is forecasted to procure $14 billion worth of security systems and services over the next 3 years. For example, the transport sector alone security expenditure is forecast to reach $76.2 million by 2016. Since 2011, the Saudis hiked their 2011 Homeland Security & Public Safety procurement budget by 46% and never looked back since. During 2016-2018, Saudi Arabia intends to procure as much as $14B of Homeland Security (HLS) & Public Safety related products and services making them the highest per capita HLS & Public Safety spenders in the world.

The Saudi Homeland Security & Public Safety market is a unique case, since the global financial crisis does not impact the economy of Saudi Arabia. The regime has at its disposal nearly $500B of petrodollars and will spend “whatever it takes” to secure the country’s stability and defeat any internal or external regime threats. The growing need coupled with nearly unlimited resources creates a highly profitable business environment for state-of-the-art technology and service providers. Saudi Arabia imports defense and security equipment mainly from the US, Russia, France, and the UK.


The goal of the Safety and Security Trade Mission to Kuwait and Saudi Arabia is to provide U.S. participants with first-hand market information, one-on-one meetings with business contacts, including potential agents, distributors and partners so they can position themselves to enter or expand their presence in the Saudi market, and open the doors to government decision makers.


The mission will start in Kuwait City, where participants will meet with potential private sector partners and distributors and government officials.

Next, the participants will visit Riyadh where they will participate in the IFSEC security trade show, and meet Saudi government officials and private sector representatives.

Finally, the delegates will visit Dhahran where they will meet with private sector officials and tour Aramco and the Jubail Industrial Zone, critical infrastructure that the Saudi government is intent on protecting.

The IFSEC show, which will take place November 14-16 in Riyadh, showcases products such as platforms for fire safety solutions, monitoring equipment, sensors and other security-related equipment and accessories. Companies may elect to have a half-day of matchmaking meetings and attend IFSEC for the other half of the day, or they can choose to only participate in one of these activities.

Throughout the mission, participants will also attend policy, market and commercial briefings by the U.S. Commercial Service as well as networking events offering further opportunities to speak with private and government port officials as well as potential distributors and agents. U.S. participants will be counseled before and after the mission by CS Kuwait and Saudi Arabia staff. Participation in the mission will include the following:

  • Pre-travel briefings on subjects ranging from business practices in Kuwait and Saudi Arabia to security;
  • Pre-scheduled meetings with safety officials (government and private), potential partners distributors, end users, and local industry contacts
  • Possible meetings with state quasi government security organizations ;
  • Participation in a networking receptions in Kuwait, Riyadh and Dhahran and participation in one-on-one business meetings with potential clients, partners and distributors.


Saturday November 12, 2016

  • Delegates arrive in Kuwait City check-in, participate in ice-breaker event, and rest overnight

Sunday November 13, 2016

  • Briefing with CS
  • Business matchmaking sessions
  • Networking Reception

Monday, November 14, 2016

  • Meetings with Kuwaiti Government officials
  • Travel to Riyadh
  • Ice Breaker event

Tuesday, Nov. 15, 2016

  • Business matchmaking sessions
  • Optional visit to IFSEC
  • Networking Dinner at Ambassador residence

Wednesday, Nov. 16, 2016

  • Optional visit to IFSEC
  • Business matchmaking sessions
  • Evening travel to Dhahran

Thursday, 17. Nov. 2016

  • Briefing with U.S. Consulate in Dhahran
  • Business matchmaking sessions
  • Site visits to Aramco and Jubail
  • Networking reception


All parties interested in participating in the trade mission must complete and submit an application package for consideration by DOC. All applicants will be evaluated on their ability to meet certain conditions and best satisfy the selection criteria as outlined below. U.S. companies already doing business with Saudi Arabia as well as U.S. companies seeking to enter to the Saudi market for the first time may apply. A minimum of 15 and a maximum of 20 companies will be selected for participation in this mission.

Fees and Expenses

After a company has been selected to participate on the mission, a payment to the DOC in the form of a participation fee is required. (The participation fee is $3,300 for large firms and $2,900 for a small or medium-sized enterprise (SME)1, which covers one representative. The fee for each additional representative is $750) this is just a suggestion. The participation fee covers the entrance at the IFSEC Conference on November 15, 2016.

Expenses for travel, lodging, meals, and incidentals will be the responsibility of each mission participant. Delegation members will be able to take advantage of U.S. Embassy rates for hotel rooms.

Conditions for Participation

  • An applicant must submit a completed and signed mission application and supplemental application materials, including adequate information on the company’s products and/or services, primary market objectives, and goals for participation. If the Department of Commerce receives an incomplete application, the Department may reject the application, request additional information, or take the lack of information into account when evaluating the applications.
  • Each applicant must also certify that the products and services it seeks to export through the mission are either produced in the United States, or, if not, marketed under the name of a U.S. firm and have at least 51 percent U.S. content of the value of the finished product or service.

Selection Criteria for Participation

  • Suitability of the company’s products or services to the market.
  • Applicant’s potential for business in India and in the region, including likelihood of exports resulting from the mission.
  • Consistency of the applicant’s goals and objectives with the stated scope of the mission.

Diversity of company size, sector or subsector, and location may also be considered during the review process.

Referrals from political organizations and any documents containing references to partisan political activities (including political contributions) will be removed from an applicant’s submission and not considered during the selection process.

Mission recruitment will be conducted in an open and public manner, including publication in the Federal Register, posting on the Commerce Department trade mission calendar (http://www.ita.doc.gov/doctm/tmcal.html) and other Internet web sites, press releases to general and trade media, direct mail, notices by industry trade associations and other multiplier groups, and publicity at industry meetings, symposia, conferences, and trade shows. Recruitment for the mission will begin no later than April 30, 2016. All applicants will be vetted by the Department of Commerce after August 1, 2016. Applications received after August 1, 2016 will be considered only if space and scheduling constraints permit.


Tatyana Aguirre
International Trade Specialist
U.S. Commercial Service – Irvine, CA

Doug Wallace
Commercial Counselor
U.S. Embassy – Riyadh, Saudi Arabia
+966 011 488 4159

Saluhuddin Tauhidi
Country Manager, Office of Mideast & Africa
U.S. Commercial Service - Washington, D.C.

1 An SME is defined as a firm with 500 or fewer employees or that otherwise qualifies as a small business under SBA regulations (see http://www.sba.gov/services/contracting opportunities/sizestandardstopics/index.html). Parent companies, affiliates, and subsidiaries will be considered when determining business size. The dual pricing reflects the Commercial Service’s user fee schedule that became effective May 1, 2008 (see http://www.export.gov/newsletter/march2008/initiatives.html for additional information).

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