Power Technologies Trade Mission to Saudi Arabia & the United Arab Emirates

March 12-16, 2017

Explore Export Opportunities in the Middle East

The United States Department of Commerce (DOC), International Trade Administration (ITA), is organizing an executive-led Power Technologies Trade Mission to the United Arab Emirates (UAE) and Saudi Arabia (KSA) scheduled for March 12-16, 2017. The mission will include participants from leading U.S. companies that provide state-of-the-art generation, transmission and distribution equipment. Participants will meet key power sector contacts in the UAE and KSA, and gain insights on relevant export opportunities.


  • Abu Dhabi
  • Dubai
  • Riyadh
  • Dhahran

Trade Mission Features

  • Will provide U.S. participants with first-hand market information, site visits, one-on-one meetings with potential business partners.
  • Will provide meetings with relevant government entities in the UAE and KSA.
  • Participants will have the opportunity to explore contacts with local firms and distributors active in the UAE and KSA who are seeking to procure power equipment, distribution, power grid, as well as spare parts, equipment.

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UAE Commercial Setting

The UAE is a federation of the seven emirates of Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al-Khaimah, Sharjah and Umm Al-Quwain. The generation, transmission and distribution of electricity in the UAE is dominated by three water and power authorities owned by each of the individual emirates: Abu Dhabi Water and Electricity Authority (ADWEA), Dubai Electricity and Water Authority (DEWA) and Sharjah Electricity and Water Authority, and by a federal authority that operates in the smaller northern emirates (FEWA).

In Abu Dhabi, ADWEA has established a long-term program for the privatization of the electricity sector and a number of independent water and power producers have been established as joint-venture arrangements between ADWEA and various international power companies as Build–Operate–Own projects. The Dubai government is also promoting private investment in its electricity generation sector, and recently passed legislation allowing the private sector to participate in electricity generation by establishing project companies and by collaborating with third parties.

Per the UAE Ministry of Energy, the total generated electricity in 2014 was 116, 528 GWH and consumption was about 111.685 GWH. Rapid economic and demographic growth over the past decade is pushing the UAE's electricity grid close to its limits. The UAE currently relies primarily on natural gas, but it is also adding nuclear, renewable, and coal-fired electricity generating capacity. To support its economic diversification and sustainable development, the UAE plans to meet a significant portion of its energy needs using renewable sources. According to statements made by Energy Minister Suhail Al Mazrouei in January 2016, the UAE plans to increase its target for power generation from clean energy to 30 percent by 2030, with at least 25 percent of the country’s electricity generated from both nuclear and solar.

KSA Commercial Setting

The Saudi Electricity Company (SEC) is the largest producer of electricity in the KSA with current available generation capacity of around 58 GW. Other producers include the Saline Water Conversion Corporation (SWCC), SABIC, MARAFIQ and Saudi Aramco. For the medium term, the Saudi Arabia Electricity and Cogeneration Regulatory Authority (ECRA) allow Saudi Aramco to sell excess electricity it produces back to the SEC. ECRA also projected that the Kingdom would need to invest approximately USD 140 billion through 2020 to increase SEC generation capacity to 71 GW, in which it is projected that the country will have sufficient generating capacity to meet demand. SEC plans to increase electricity generating capacity to 120 GW by 2032.

The KSA continues to experience population growth, greater industrial diversification led by the development of petrochemical and financial cities, high demand for air conditioning, and subsidized electricity rates. As a result, the KSA requires additional production capacity of 4 GW generation capacity to come on line each year to meet growing electricity demand. Saudi Arabia generated 292.2 billion kilowatt hours (kWh) of electricity in 2013, which represents a 7 percent increase and more than double the electricity generated in 2000. The 7 percent increase in electricity generation still does not meet the 9 percent annual growth rate in the demand for electricity. For this reason, the KSA has embarked on the largest infrastructure expansion plan in the Middle East to address electricity generation, efficient distribution, the diversification of fuels, and electricity/energy conservation issues.

Fees and Expenses

  • Small and Medium Size Enterprise (fewer than 500 employees): $5000
  • Large Enterprise: $6700
  • The fee for each additional representative: $750
  • Expenses for travel, lodging, meals, and incidentals will be the responsibility of each mission participant. Delegation members will be able to take advantage of U.S. Embassy rates for hotel rooms.

Conditions for Participation

  • An applicant must submit a completed and signed mission application and supplemental application materials, including adequate information on the company’s products and/or services, primary market objectives, and goals for participation. If the Department of Commerce receives an incomplete application, the Department may reject the application, request additional information, or take the lack of information into account when evaluating the applications.
  • Each applicant must also certify that the products and services it seeks to export through the mission are either produced in the United States, or, if not, marketed under the name of a U.S. firm and have at least 51 percent U.S. content of the value of the finished product or service.
  • A minimum of 15 and a maximum of 25 companies will be selected for participation in this mission.

Selection Criteria for Participation

  • Suitability of the company’s products or services to the market. Please note: this mission will not include nuclear power technologies given the imbalance of this sub-sector in UAE and Saudi Arabia.
  • Applicant’s potential for business in the target countries, including likelihood of exports resulting from the mission.
  • Consistency of the applicant’s goals and objectives with the stated scope of the mission.

Registration Deadline

Recruitment for the mission will begin immediately and conclude no later than December 31, 2016. The Department of Commerce will evaluate applications in rounds and will inform applicants of selection decisions during the recruitment period. Deadlines for each round of evaluation are as follows:

  • September 30, 2016
  • October 31, 2016
  • November 30, 2016
  • December 31, 2016

Applications received after December 31, 2016 will be considered only if space and scheduling constraints permit.

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For More Information

Douglas Wallace
Commercial Counselor – CS Saudi Arabia
+966 11 488-3800

Dao M. Le
Senior Commercial Officer – CS United Arab Emirates
+971 2 414-2665

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