October 16-20, 2017


The United States Department of Commerce, International Trade Administration (ITA), is organizing a Sustainable Construction Trade Mission to Mexico from October 16 – 20, 2017. The purpose of the mission is to introduce U.S. firms to Mexico’s Sustainable Building & Construction sector, and to assist U.S. companies in pursuing export opportunities in this sector. The mission also will help U.S. companies already doing business in Mexico increase their footprint and deepen their business interests. By focusing on infrastructure-related projects, this mission advances ITA’s work to increase U.S. company participation in infrastructure and strategically position our clients to tap medium and long-term opportunities.

This trade mission is open to all qualified companies in the sector. Under ITA’s Veterans Go Global initiative, it also includes a focus on U.S. veteran-owned companies who play a significant role in sustainable building and construction.


In May 2014, President Peña Nieto announced a consolidated, multi-year National Infrastructure Program (NIP). The plan focuses on major sectors spanning transportation, water, energy, health, urban development, communications, and tourism with an anticipated total investment of $586 billion through 2018. These 700+ infrastructure projects include federal, local, and privately-sponsored development. As these projects develop, opportunities to participate in major projects, subcontracts, and sales to the federal government will grow.

While there is substantial government financial backing of the projects, the Government of Mexico is looking for private sector investment in many of these projects. The majority of Mexico’s NIP projects will be executed as Private-Public Partnerships varying from 15 to 30 years. Overall, the Mexican government is budgeting half of the NIP investment. The other half will come from private investors.


Sustainable building and construction is a subset of building products and architecture / construction / engineering services that delivers environmentally friendly buildings, often with energy and water-saving features. The U.S. Green Building Council has driven worldwide recognition and standards for sustainable construction with its LEED certification, which stands for Leadership in Energy and Environmental Design.

Sustainable Construction Demand in Mexico

Mexico ranks second among top markets for U.S. building product exporters due to its proximity, established transport links and duty-free status under NAFTA. Mexico’s construction environment is highly receptive to U.S. products and reflects an emerging interest in green building. Whether working on commercial or residential construction projects, construction companies in Mexico rely on U.S. suppliers to improve the quality of equipment, design, and building standards for their clients, and the LEED building boom has amplified this trend. In commercial construction, developers increasingly promote the LEED certification of their buildings. In residential construction, Mexican buyers are searching for quality homes with more environmentally friendly features, yet that remain affordable. Housing developers and construction companies located in border-states have driven this trend, which in turn has built interest in green homes throughout Central Mexico.

ITA can help SME exporters expand this strong competitive position in the near-term by leveraging subsector-specific trade promotion events, market intelligence, and export finance. Longer term, ITA can expand U.S. market access to both traditional and green building technologies by encouraging increased transparency and regulatory convergence.

Opportunities for U.S. suppliers include wooden windows, doors, flooring, and frames from sustainable woods; ecological paints, coverings and coatings; ecological concrete pipes for potable water and sewage; energy saving light bulbs; ecological pipes and fixtures for electrical applications; sky lights; green-certified electrical devices and home appliances; permeable concrete; green roof systems and equipment; high-efficiency air conditioning systems and equipment; high-efficiency HVAC equipment for commercial buildings and hospitals; ecological water purification systems and devices; ecological indoor and outdoor furniture; natural insulation materials; ecological blocks and bricks; and insulation, acoustics, and thermal protection materials that are also fire-retardant. There are also other great business opportunities in engineering, design, architectural, electrical, plumbing, foundation, landscape, and other green services and technologies.

U.S. exporters hold a 54 percent share of Mexico’s HVACR market and HVACR imports from the U.S. grew at a compound annual growth rate (CAGR) of 9.3 percent during the 2010-2013 period. Mexico’s lighting import market grew at 8.6 percent CAGR during the 2010-2013 period, with U.S. products consistently holding the largest share over that timeframe. The United States holds a dominant 43 percent import market share of wood products, with products from Chile ranking a distant second at 16 percent. Mexico’s insulation imports have shown an increase of more than 10 percent between 2010 and 2013. The United States claims nearly three quarters of the import market.

Green Building Standards in Mexico

Mexico recognizes buildings as the country’s largest consumers of electricity and necessarily a key focal area to reduce greenhouse gas emissions. Mexico is taking steps toward greener, more “environmentally friendly” practices in the built environment, and has shown interest in learning from U.S., Canadian, and other international best practices. The construction industry in Mexico has established a green building council, and has embraced green building, in part to differentiate projects based on higher quality materials and equipment. Public policies aimed at increasing sustainable construction in Mexico have concentrated on the housing sector. Such policies include incentives and subsidies for incorporating green technologies in housing projects, and the establishment of voluntary and mandatory domestic standards for products and processes.


The goal of the Building & Sustainable Construction Trade Mission to Mexico is to provide U.S. participants with first-hand market information, exposure to government decision makers, and one-on-one meetings with private-sector business contacts, including potential agents, distributors and business partners, so the companies can position themselves to enter or expand their presence in the market.

The mission will use one of the largest construction industry shows in Latin America, Expo CIHAC, as an anchor event. Expo CIHAC is part of Mexico Construction Week Summit and includes Ecobuild, a specific portion of the show on sustainable construction. Mission members will meet with potential partners and buyers in Mexico City at the Expo CIHAC venue. For those wishing to extend their trip, they can choose the Guadalajara option for additional B2B meetings at local manufacturing or service provider facilities in this rapidly growing business city.

The precise schedule will be structured based on specific goals of the mission participants and availability of local government officials.

Mission Timetable

October 16 – October 20, 2017

Arrive in Mexico City October 16

Proposed Agenda

Tuesday, October 17, 2017

Briefing by U.S. Embassy Mexico officials

B2B matchmaking meetings with Mexican companies at Expo CIHAC

No-host lunch

B2B matchmaking meetings with Mexican companies at Expo CIHAC

Optional no-host dinner

Wednesday, October 18, 2017

Hotel check out (if departing for Guadalajara)

Attend Expo CIHAC

Depart for Guadalajara

(Optional Stop Guadalajara)

Thursday, October 19, 2017

Briefing by U.S. Guadalajara Consulate officials

B2B matchmaking meetings

Optional no-host dinner

Friday, October 20, 2017

Return to the U.S.


All parties interested in participating in the trade mission must complete and submit an application package for consideration by the U.S. Department of Commerce. All applicants will be evaluated on their ability to meet certain conditions and best satisfy the selection criteria as outlined below. A maximum of 20 firms and a minimum of 10 firms, service providers and/or trade associations/organizations will be selected from the applicant pool to participate in the trade mission in Mexico City. For the optional Guadalajara portion, a maximum of 10 firms will be selected.

Mission Package

The mission fee includes the following benefits and services:

  • Welcome Kit on doing business in Mexico
  • B2B business development meetings with matched buyers/reps, with a minimum of five meetings in Mexico City and optional minimum four meetings in Guadalajara
  • Complementary participant badge for the Expo CIHAC tradeshow, valid for five days of the show with unlimited entry
  • Market Overview provided by the Camara Mexicana de la Industria de la Construccion (Mexican Construction Industry Association)
  • Negotiated discounted lodging rates at five-star mission hotels in Mexico City and Guadalajara for the specific days of the mission (cost of lodging not included)
  • Ground transportation from mission hotel to Expo CIHAC in Mexico City and between mission hotel and B2B meetings in Guadalajara (does not include airport connections)
  • Ground transportation to Guadalajara
  • Spanish language interpretation for B2B meetings
  • Commercial specialist and trade professional support at Expo CIHAC and all B2B meetings
  • Optional no-host welcome dinners in Mexico City and Guadalajara

Fees and Expenses

After an applicant has been selected to participate in the mission, a payment to the Department of Commerce in the form of a participation fee is required. Upon notification of acceptance to participate, those selected have 5 business days to submit payment or the acceptance may be revoked.

Participation Fees

Small & Medium-Sized Enterprises (SMEs)

Large Firms and Trade Associations / Organizations

Additional Representative

Mexico City




Mexico City + Guadalajara





The mission fee does not include air transportation, any personal travel expenses such as lodging, most meals, nor local ground transportation (except for transportation to and from meetings during the mission). Participants will enjoy U.S. Government rates for hotel rooms. Business or entry visas may be required to participate on the mission. Applying for and obtaining such visas will be the responsibility of the mission participant. Government fees and processing expenses to obtain such visas are not included in the participation fee. However, the Department of Commerce will provide instructions to each participant on the procedures required to obtain necessary business visas.


Application Deadline. Applicants must submit a completed and signed mission application and supplemental application materials, including adequate information on their products and/or services, primary market objectives, and goals for participation by September 1, 2017. Applications will be accepted and may be approved on a rolling basis. If the Department of Commerce receives an incomplete application, the Department may either: reject the application, request additional information/clarification, or take the lack of information into account when evaluating the applications.

Certification. Each applicant must also certify that the products and services it seeks to export through the mission are either produced in the United States, or, if not, are marketed under the name of a U.S. firm and have at least fifty-one percent U.S. content by value. In the case of a trade association or organization, the applicant must certify that, for each firm or service provider to be represented by the association/organization, the products and/or services the represented firm or service provider seeks to export are either produced in the United States or, if not, marketed

In addition, each applicant must:

  • Certify that the products and services that it wishes to market through the mission would be in compliance with U.S. export controls and regulations;
  • Certify that it has identified any matter pending before any bureau or office in the Department of Commerce;
  • Certify that it has identified any pending litigation (including any administrative proceedings) to which it is a party that involves the Department of Commerce; and
  • Sign and submit an agreement that it and its affiliates (1) have not and will not engage in the bribery of foreign officials in connection with a company’s/participant’s involvement in this mission, and (2) maintain and enforce a policy that prohibits the bribery of foreign officials.

In the case of a trade association/organization, the applicant must certify that each firm or service provider to be represented by the association/organization can make the above certifications.


Targeted mission participants are U.S. firms, services providers and trade associations/organizations providing or promoting Sustainable Building & Construction products that have an interest in entering or expanding their business in the Mexican market. The following criteria will be evaluated in selecting participants:

  • Suitability of a firm’s or service provider’s (or in the case of a trade association/organization, represented firm or service provider’s) products or services to these markets.
  • Firm’s or service provider’s (or in the case of a trade association/organization, represented firm or service provider’s) potential for business in the markets, including likelihood of exports resulting from the mission.
  • Consistency of the firm’s or service provider’s (or in the case of a trade association/organization, represented firm or service provider’s) goals and objectives with the stated scope of the mission.

Referrals from political organizations and any documents, including the application, containing references to partisan political activities (including political contributions) will be removed from an applicant’s submission and not considered during the selection process.


U.S. Contact

Oscar Magaña

International Trade Specialist

U.S. Department of Commerce

U.S. Commercial Service

615 E. Houston Street, Suite 207

San Antonio, Texas 78205

Tel: 210-472-4020

Cell: 210-419-3043

Fax: 210-472-4019



Warren Anderson

International Trade Specialist

United States Department of Commerce

International Trade Administration

Commercial Service • St Louis

Phone: 314-260-3785

Mobile: 314-502-3263

Email: warren.anderson@trade.gov

Jeffrey N. Odum

International Trade Specialist

Trade Promotion Programs

U.S. Department of Commerce

(202) 482-6397


Mexico City

Mr. Adrián Orta

Commercial Specialist

U.S. Commercial Service – Mexico

U.S. Embassy in Mexico

Liverpool #31

Colonia Juarez

06600 Mexico, D.F.

Phone: (52-55) 5080-2000 ext. 5220

E-Mail: Adrian.Orta@trade.gov

WWW: www.export.gov   www.buyusa.gov/mexico


Ms. Patricia Reinosa Muñoz

Commercial Specialist

U.S. Commercial Service

World Trade Center

Mariano Otero 1249, Torre Pacífico piso 4

Guadalajara, Jalisco 44520

Tel: +52 33 3615-1140 ext 102, Fax: + 52 33 3615-7665

Cel: 331-603-4848

Email: Patricia.Reinosa@trade.gov

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  Export.gov is managed by the International Trade Administration and external links are covered by its website  disclaimer statement.

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  BuyUSA.gov is managed by the International Trade Administration and external links are covered by its website disclaimer statement.