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MISSION STATEMENT

RENEWABLE ENERGY INTEGRATION TRADE MISSION TO CANADA

October 30-November 2, 2017

Mission Description

The United States Department of Commerce International Trade Administration (ITA) is proposing a Renewable Energy Integration Trade Mission to Toronto and Calgary October 30-November 2, 2017.

The purpose of the mission is to introduce U.S. firms to Canada’s rapidly expanding interest and projects-base towards the effective application of renewable energy and smart grid solutions into the electrical grid, and to assist U.S. companies in pursuing export opportunities while making the most appropriate and impactful contacts within this sector.

The mission is designed for U.S. industry with a focus on utility-scale and distributed energy resources (DER) renewable energy power generators and services providers. This mission will further support U.S. companies who are active in the Canadian market with a focus on increasing footprints and deepening business interests, especially for those companies of all sizes who are part of the industry’s global supply chain. The mission is open to all U.S. firms and organizations in the renewable energy sector focused on solar, wind, and hydropower as well as the smart grid (transmission, distribution, and storage) technologies that will enable effective grid integration.

The mission will help participants gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. product and services exports. The mission will include market briefings, one-on-one business appointments with pre-screened potential buyers, agents, distributors, industry leaders, and joint venture partners; meetings with state and local government officials; and networking events. Participating in an official U.S. industry delegation, rather than traveling on their own, will enhance the companies’ ability to identify opportunities and act on available opportunities in Canada.

COMMERCIAL SETTING

Renewable Energy

Canada’s vast renewable energy potential and its national commitment to greenhouse gas reductions suggest significant clean energy investment through at least 2020. All Canadian provinces have similar strategic objectives in developing renewables and there is no large-scale investment in fossil fuel-based power generation.

Canada has undergone dramatic changes in its energy sector over the past few years, including the development of new renewable energy capacity alongside unconventional fossil fuel development. Although coal and other fossil fuels will most likely remain a part of Canada’s energy mix into the foreseeable future, some provinces (such as BC and Alberta) are taking dramatic steps to reduce and eliminate coal-based energy while others (such as Ontario and Quebec) eliminated it entirely.

Alberta has targeted a coal phase-out by 2030, with a focus on GHG-free power generation. As reported by both the Canadian Solar Industries Association (CanSIA) and the Alberta Electric Systems Operator (AESO): The decision to lower GHG energy production, in addition to regular load growth, has created an enormous demand for sustainable energy which outlines an increasing demand for new supplies of utility-scale renewable energy generation and dissemination; along with its associated supporting sectors (namely infrastructure, project development and sector servicing). This is one of many examples of where Canadian clean energy policy and related investment has begun to create opportunities available for well-placed U.S. suppliers in both the near- and medium-term.

ITA (as outlined in its recent Top Markets Report) expects Canada to have new capacity through 2017 focused on wind, solar and hydropower development; with some optimism for near-term opportunities for Geothermal power in 2018.

As such, over the next year, Canada is predicted to account for nearly one-fourth of all U.S. exports in the Renewable Energy Sector, and that could increase dramatically if U.S. firms take advantage of the opportunities presenting themselves in Western Canada right now. Further, Canada’s proximity to the United States and the close commercial relationship enjoyed by many U.S. suppliers provides exporters a favorable environment to sell their products or services.

Please note that this positive outlook is reflected in Canada ranking first on ITA’s list of top renewable energy export markets for the third year in a row.

Smart Grid

Canada is one of the most advanced countries in the world in terms of its smart grid development. According to a 2012 report, Canadian awareness levels of smart meters are higher than those of the United States, and the potential for consumer energy efficiency programs to drive additional savings for both households and utilities were shown to be positive. Due to the fact that parts of Canada are at an advanced stage of smart grid deployment, opportunities for highly competitive U.S information communication technologies (ICT) firms will be ripe. With a shared transmission network and a history of cooperation on standards, issues of interoperability for U.S. smart grid exporters to Canada will be minimized.

Electricity sector regulations throughout Canada continue to facilitate smart grid deployments and support energy efficiency as a tool to meet climate and energy policy goals for the country. Ontario has been a world-leader in smart grid deployment and is helping to drive developments in the rest of Canada as well. Over 2.6 million customers in Ontario can now access their smart metering data through a “Green Button” format that enables energy monitoring and opens the market to a variety of consumer energy efficiency applications.

In 2015, Canada was the top ranked market for U.S. T&D exports, with $556 million in export revenue. The need to upgrade and extend Canada’s aging electricity infrastructure to meet household, commercial and industrial demands will be a major driver of investment and opportunity for U.S. T&D equipment manufacturers. Recent investments include a $3 billion project to construct two 500-KV transmission lines in Alberta, and a $1 billion Lake Erie Clean Power Connector connecting the province to Pennsylvania through underwater transmission lines.

In the Smart Grid ICT realm, the relatively wide spread deployment of advanced metering infrastructure (AMI) in parts of Canada is now driving additional investment in utility IT systems and analytic software platforms and applications. Opportunities also exist for energy efficiency programs and systems marketed directly to consumers. There are a number of smart grid segments that continue to develop in Canada, with higher growth expected in certain provinces that are developing emerging markets for technologies and applications such as AMI, demand response, outage management systems, micro grids, and energy storage.

MISSION GOALS

The goals of the Renewable Energy Integration Mission are threefold:

  • Provide U.S. participants with first-hand market information to foster a competitive advantage in the Canadian market
  • Establish new private sector and government contacts to identify near-term partnership and procurement opportunities for the export of U.S. goods and services
  • Promote long-term bilateral relationships and share best practices to ensure efficient cross-border energy markets and the reliability of the interconnected U.S. and Canadian power grids.

These goals will be accomplished by meeting with potential partners from electric utility officials, trade associations, and private sector businesses in three Canadian provinces, as well as with government and regulators officials. Participants will hear about upcoming opportunities primarily in the grid-integrated renewable energy. Canada’s renewable energy sector has significant opportunities in the planned developments for the coming years. In the wind energy sector there are further 15 to 20 projects of total over CN$ 3 billion expected for the next few years while the solar sector is expected to have further projects for total installed capacity 50 to 100 MW per year. Hydro power, Canada’s largest source providing more than half of the generated electricity, is planned for further development in a multitude of projects across all provinces estimated at CN$ 125 billion investment for the next 20 years.

PROPOSED TIMETABLE

Sunday – October 29

Toronto, Ontario

  • Participants arrive in Toronto by 4:00 pm
  • Welcome social event at venue hotel

Monday – October 30

Toronto

  • Welcome and overview of Mission from U.S. Consulate staff
  • Country briefing by consulate officials on Canada’s renewable energy sector and business opportunities.
  • Market briefings from Foreign Commercial Service, renewable energy stakeholders, and government officials
  • Business to business meetings with potential partners at central venue
  • Evening reception hosted by U.S. Consulate including mission sponsors, with key stakeholders, government officials, and prospective business partners.

Tuesday - October 31

Toronto

  • Meetings with federal, provincial and/or local government officials at central venue
  • Site visit and Lunch with host company/sponsor and leading industry trade associations
  • Afternoon travel to Calgary

Wednesday – November 1

Calgary, Alberta

  • Welcome and overview of Mission from U.S. Consulate staff
  • Briefing on Prairie Provinces renewable energy sector by consulate officials and business opportunities.
  • Market briefings from Foreign Commercial Service, renewable energy stakeholders, and government officials
  • Business to business meetings with potential partners at central venue
  • Evening event hosted by U.S. Consulate including mission sponsors, with key stakeholders, chamber and trade associations, government officials, and prospective business partners.

Thursday – November 2

Calgary

  • Meetings with federal, provincial and regional government officials at central venue
  • Site visit and Lunch with host company/sponsor and leading industry trade associations
  • Afternoon wrap-up; mission ends

PARTICIPATION REQUIREMENTS

All parties interested in participating in the trade mission must complete and submit an application package for consideration by the U.S. Department of Commerce. All applicants will be evaluated, on a rolling basis, on their ability to meet certain conditions and best satisfy the selection criteria as outlined below. A minimum of 10 and maximum of 20 firms, service providers and/or trade associations/organizations will be selected from the applicant pool to participate in the trade mission.

Fees and Expenses:

After an applicant has been selected to participate in the mission, a payment to the Department of Commerce in the form of a participation fee is required. Upon notification of acceptance to participate, those selected have 5 business days to submit payment or the acceptance may be revoked.

The participation fee for the trade mission to Canada, including 2 stops (Toronto and Calgary) will be $3, 500 for small or medium-sized enterprises (SME)1 and $6,000 for large firms and trade associations/organizations. The fee for each additional company representative (large firm or SME or trade association/organization) is $1,000. A maximum of 2 representatives per company will be able to participate in the Mission.

Exclusions:

The mission fee does not include any personal travel expenses such as lodging, most meals, local ground transportation and air transportation. Participants will, however, be able to take advantage of U.S. Government rates for hotel rooms. For non-US citizen participants, business or entry visas may be required to participate on the mission. Applying for and obtaining such visas will be the responsibility of the mission participant. Government fees and processing expenses to obtain such visas are not included in the participation fee. However, the Department of Commerce will provide instructions to each participant on the procedures required to obtain necessary business visas.

CONDITIONS FOR PARTICIPATION:

Applicants must submit a completed and signed mission application and supplemental application materials, including adequate information on their products and/or services, primary market objectives, and goals for participation by July 28, 2017. If the Department of Commerce receives an incomplete application, the Department may either: reject the application, request additional information/clarification, or take the lack of information into account when evaluating the applications.

Each applicant must also certify that the products and services it seeks to export through the mission are either produced in the United States, or, if not, are marketed under the name of a U.S. firm and have at least fifty-one percent U.S. content by value. In the case of a trade association or organization, the applicant must certify that, for each firm or service provider to be represented by the association/organization, the products and/or services the represented firm or service provider seeks to export are either produced in the United States or, if not, marketed under the name of a U.S. firm and have at least fifty-one percent U.S. content.

We recommend calculating the U.S. content of an industry-related service using the following formula:

U.S. content for services = (contract value of the service whether delivered in the U.S. or overseas) minus (aggregate value contributed by non-U.S. or foreign sources (i.e., costs or payments to foreign suppliers/providers/employees not resident in the United States)).

In addition, each applicant must:

  • Certify that the products and services that it wishes to market through the mission would be in compliance with U.S. export controls and regulations;
  • Certify that it has identified any matter pending before any bureau or office in the Department of Commerce;
  • Certify that it has identified any pending litigation (including any administrative proceedings) to which it is a party that involves the Department of Commerce; and
  • Sign and submit an agreement that it and its affiliates (1) have not and will not engage in the bribery of foreign officials in connection with a company’s/participant’s involvement in this mission, and (2) maintain and enforce a policy that prohibits the bribery of foreign officials.

In the case of a trade association/organization, the applicant must certify that each firm or service provider to be represented by the association/organization can make the above certifications.

SELECTION CRITERIA FOR PARTICIPATION:

Targeted mission participants are U.S. manufactures, services providers, project developers and trade associations/organizations providing or promoting products and services that have an interest in entering or expanding their business in Canada. The following criteria will be evaluated in selecting participants:

  • Suitability of a firm’s or service provider’s (or in the case of a trade association/organization, represented firm or service provider’s) products or services to these markets.
  • Firm’s or service provider’s (or in the case of a trade association/organization, represented firm or service provider’s) potential for business in the markets, including likelihood of exports resulting from the mission.
  • Consistency of the firm’s or service provider’s (or in the case of a trade association/organization, represented firm or service provider’s) goals and objectives with the stated scope of the mission.

Referrals from political organizations and any documents, including the application, containing references to partisan political activities (including political contributions) will be removed from an applicant’s submission and not considered during the selection process.

TIMEFRAME FOR RECRUITMENT AND APPLICATION

Mission recruitment will be conducted in an open and public manner, including publication in the Federal Register, posting on the Commerce Department trade mission calendar (http://www.export.gov/trademissions/) and other Internet web sites, press releases to general and trade media, direct mail, broadcast fax, notices by industry trade associations and other multiplier groups, and publicity at industry meetings, symposia, conferences, and trade shows.

Recruitment for this mission will begin immediately and conclude no later than July 28, 2017. The U.S. Department of Commerce will review applications and make selection decisions on rolling basis until the maximum of 20 applicants are selected. Applications received after July 28, 2017will be considered only if space and scheduling constraints permit. Participation fees must be paid within 5 business days after the participation agreement is issued to each applicant or the invitation to participate may be rescinded

CONTACTS

CS Canada

Stefan Popescu, Senior Advisor – Sector Lead Renewable Energy

U.S. Consulate General Toronto

Tel:  +1 (416) 595-5412 x 223

Email:  Stefan.Popescu@trade.gov

Tom Hanson, Principal Commercial Officer Western Canada

U.S. Consulate General Calgary

Tel: +1 (403) 265-2116

Email:  Thomas.hanson@trade.gov

Ethel M. Azueta Glen, International Trade Specialist

International Trade Administration – Trade Promotion Programs

Tel: +1 (202) 482-5388

Email: ethel.glen@trade.gov


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