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The U.S. Commercial Service, the U.S. Embassy Muscat and the Oman American Business Center (AmCham Oman) and are pleased to announce the launch of the fifth annual Discover America campaign in Oman. The GCC-wide campaign kicks off in Oman on October 11 and will continue in in the U.A.E., Qatar, Bahrain, and Kuwait throughout October and November. Discover America in Oman will feature a series of trade promotion events to celebrate strong U.S.-Omani economic ties and showcase American businesses, technology, food, music, and film.

This year’s campaign is especially significant because it marks the ten-year anniversary of the U.S.-Oman Free Trade Agreement (FTA), which has helped Oman more than double its exports to the U.S., and conversely, helped lower the price of and increase access to U.S. imports in Oman. In 2018, the FTA helped generate more than $4 billion in trade between the two countries.

The weeklong series of events begins with two performances by the U.S. Air Forces Central Command (AFCENT) Band at the Hormuz Grand Muscat hotel and City Centre Muscat mall. To showcase American foods and products, Lulu Hypermarkets and U.S.-branded retail stores such as Starbucks and Bath & Body Works will offer special promotions and discounts from October 13 to October 19. Shifting gears to trade and investment, on October 14, the Oman Chamber of Commerce and Industry (OCCI) will host a seminar focused on utilizing the FTA. With technology playing a prominent role in accelerating global economic development, Microsoft executives will discuss the flagship U.S. company’s new cloud-based services in Oman, as part of a “Tech Talk” series hosted by the AmCham Oman on October 15. On the same day, AmCham Oman will also host a U.S. franchise consultant who can provide advice and connections to investors interested in establishing a U.S franchise in Oman. The campaign concludes with a screening of the award-winning documentary film “America’s Musical Journey,” as narrated by Morgan Freeman, at VOX Cinema on October 16.


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