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Initial Market Check (IMC)

The Initial Market Check is an initial assessment of the market potential of a product or service in Israel. The service gauges the potential of a specific product or service in Israel by gathering feedback from up to five industry participants and provides written recommendations on whether to pursue the market. While the IMC lists the industry participants contacted and their contact information (name/title is required, but email/phone is at their discretion), positive market potential (if identified) does not mean the individual industry participant is interested in the product/service.

Typically, industry participants provide general feedback on the market potential of a product/service though in some cases they do express an interest in being contacted to develop a business relationship. Follow-up with the industry participants listed should be done based on their stated interest and recommendations from CS staff.


Small Company Fee = $350
Medium Company Fee = $900
Large Company Fee = $1,300

The fee paid for an Initial Market Check will be applied to a follow-on service (GKS, IPS, and IPS+) if paid for within 180 days of IMC Final Report.

For more information, please contact Commercial Specialist, Yael Torres at yael.torres@trade.gov or 972-3-519-8522.


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