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2015 Top Market Report – Media and Entertainment

This first-of-its-kind Media and Entertainment Top Markets Report projects export opportunities to six countries through 2018; Brazil, Canada, China, India, Mexico, and the United Kingdom (in alphabetic order). An additional 19 markets were evaluated in order to develop this report. The report is designed to highlight opportunities for U.S. exporters and note important trends in licensing in the Media & Entertainment sector. The report also identifies trends in the rapidly evolving digital media and entertainment industry in the United States. It also analyzes the continued growth of the industry in select global markets, the drivers of future export competitiveness, and the impact of intellectual property policies and piracy on growth. The report focuses on three sub-sectors in the field of media and entertainment: filmed entertainment, music, and games, with an emphasis on digital media and licensing, and to a lesser degree the physical marketplace and product exports.

Media and Entertainment Top Markets Report

Andrea DaSilva served as lead author of this report. A note of thanks goes to Paulette Hernandez and Krysten Jenci for their support and leadership, as well as the ITA review team at Posts and in Washington, DC. The majority of the data sourced in this report comes from the PriceWaterhouseCoopers Global Entertainment & Media Outlook (2014 – 2018).  Special thanks to   Matthew Lieberman,   PwC   | Technology,   Infocomm,   Media   and Entertainment Marketing Leader, for his review and insights.

 

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