Please visit our new website at www.export.gov!

Healthcare Resource Guide: Brunei Darussalam

 

Brunei Statistics


Summary Market Entry
Current Market Trends

Main Competitors

Current Demand

Registration Process Barriers
Trade Events

CS Contact

Capital: Bandar Seri Begawan

Population: 420,000 (2015)

GDP: USD 13.1 billion (2015)

Currency: Brunei Dollar

Language: English, Malay, Chinese

Summary

Brunei has a small but growing medical industry. Brunei's Ministry of Health is tasked with providing free health care services for its citizens. Brunei’s two major hospitals – Raja Isteri Pengiran Anak Saleha Hospital (RIPAS Hospital) and Jerudong Park Medical Center– are supplemented by two provincial hospitals, three district hospitals, and 16 smaller health posts. In November 2015, Haji Zulkarnain was appointed as the new Minister of Health for a five year term. In May 2015, Brunei's Ministry of Health launched the Master Plan for the Health System and Healthcare Infrastructure which sets out the 20-year strategic plan for the country's healthcare system. The master plan outlines the building of a new outpatient hospital and upgrades to four existing hospitals.

Currently, Bruneians with the means to seek advanced medical services outside of the country will travel to countries like Singapore and Thailand for private medical consultations. When the Brunei medical system is unable to provide specific services to Brunei citizens locally, the government coordinates and pays for Brunei citizens to be sent overseas for treatment. As Brunei’s young population ages and requires medical care, the medical industry in Brunei will be an important longer-term growth sector for Brunei’s economy.

In January 2016, US Embassy Bandar Seri Begawan led a delegation of 13 Brunei buyers to US Department of Commerce-certified medical trade show Arab Health. During the trade show, the Brunei buyers expressed strong interest to partner U.S. exporters to Brunei market in areas like medical devices and pharmaceutical products.

Market Entry

Brunei’s population - largely clustered around the capital Bandar Seri Begawan, with other population centers connected by a well-maintained highway system - provides a ready destination for U.S. exports with low transit costs once goods arrive in country. U.S. businesses should build personal relationships with local representatives and customers through regular visits or by establishing resident representation. U.S. companies can set up their subsidiary companies or branch offices in Brunei as private limited companies registered with the Registrar of Companies and Business Names.

Current Market Trends

In May 2015, Brunei's Ministry of Health launched the Master Plan for the Health System and Healthcare Infrastructure in Brunei Darussalam which set out the 20-year strategic plan for Brunei's healthcare system. The Master Plan identifies seven key strategies by focusing on all health care components in a more holistic approach – service delivery, governance, human resources and workforce planning, finance, information technology and research, medical products, vaccines and technology as well as healthcare infrastructure and facilities. The master plan outlined the building of a new outpatient hospital and upgrades to four existing hospitals.

Main Competitors

Main competitors in Brunei for the U.S. medical industry are products from Germany and other first world medical manufacturers.

Current Demand

Best Prospects for medical equipment and supplies manufacturing include:

  • Manufacturing laboratory instruments, X-ray apparatus, electrometrical apparatus (including electronic hearing aids), and thermometers (except medical)--are classified in Industry 33451, Navigational,
  • Measuring, Electromedical, and Control Instruments Manufacturing;
  • Manufacturing molded glass lens blanks--are classified in Industry 32721, Glass and Glass Product Manufacturing.

Registration Process

Even without a physical presence in Brunei, companies generally need a license to do business in the country. One does not need a Brunei citizen representative to do business commercially or when selling directly to the government.

Barriers

The United States and Brunei enjoy a long history of trade, dating to an 1850 treaty whereby Brunei and the United States agreed to trade freely and without barriers, under Most Favored Nation (MFN) status. Brunei is a growing market for the United States. In 2014, U.S. exports to Brunei surpassed USD 500 million, more than a five-fold increase over prior years. Brunei’s status as a founding member of the proposed Trans-Pacific Partnership trade agreement (TPP), and regional economic integration in the Association of Southeast Asian Nations (ASEAN), will provide enhanced opportunities for U.S. exporters to access the Brunei and Southeast Asian market as an increasingly attractive destination for U.S. exports.

Trade Events

N/A

Local Associations

Brunei Medical Association

Dr Ahmad Fakhri Junaidi

Public Relations Officer

brunei.medical.association@gmail.com

Government Links:

Brunei Ministry of Health Procurement Process:

http://www.moh.gov.bn/

Brunei Health Master Plan: http://www.moh.gov.bn/SitePages/Health%20System%20and%20Infrastructure%20Masterplan.aspx

U.S. Commercial Service Contact Information

Lucien Ong, Commercial and Economic Specialist

Email: BSBCommercial@state.gov

Phone: +6732-384-616


  Notice to Visitors!


  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  Export.gov is managed by the International Trade Administration and external links are covered by its website  disclaimer statement.


  Notice to Visitors!


  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  BuyUSA.gov is managed by the International Trade Administration and external links are covered by its website disclaimer statement.