The following is a partial list of Webinars hosted by the U.S. Commercial Service Healthcare Team:

The UK is the 3rd largest economy in Europe and the 5th largest in the world. Its publicly funded health system, the National Health Service (NHS), serves 65 million people and is a world leader in primary care EHR systems and IT infrastructure. The UK’s medical device market is import-led and worth $8 billion, and it’s likely that BREXIT in March 2019 will increase the demand for non-EU imports. What are the opportunities and trends in the UK market? What are the potential changes to the regulatory environment and supply chain post-BREXIT? Join us to hear the following featured speakers discuss this important topic:

Rob Berry, Head of Innovation & Research, Kent Surrey Sussex Academic Health Science Network
Michael Branagan-Harris, Founder & Chief Executive Officer, Device Access UK Limited
Richard Phillips, Director of Healthcare Policy, Association of British HealthTech Industries
Tracey Watson, Director of Innovation and Partnerships, NHS Digital

For more information contact Cheryl Withers (Cheryl.Withers@trade.gov) or Sonia Hatfield (Sonia.Hatfield@trade.gov). To register, go to https://bit.ly/2wvOsuD.


Ukraine’s economy is among the largest in Eastern Europe with significant potential for growth. Healthcare reform laws came into effect in Ukraine on January 1, 2018, marking the first step of the transformation of the stagnant post- Soviet health system into a Western-style, health insurance-based system. With the support of international partners, the eHealth Project Office has developed the functionality required by Ukraine's Ministry of Health to initiate healthcare reform. In 2017, the ownership of the eHealth project was transferred from international donors to the Ministry of Health. The State-Owned Enterprise (SoE) “Electronic Health” was created to develop and implement an eHealth system.

Today Electronic Health is known under a new brand, “eZdorovya”. The National Health Service of Ukraine (NHSU), a new central executive body, became functional in April 2018 to manage the financial system of healthcare in Ukraine. The only option to work with NHSU is via the eHealth system. This webinar will give you an overview of the Ukrainian healthcare market and will highlight emerging opportunities and best prospecst. Featured speakers will be:

Dan Matsui, PhD, CEO of the State Enterprise Electronic Health
Vladyslav Kostyk, Business Development Director of the State Enterprise Electronic Health
Oksana Movchan, NHSU Strategy Advisor
Martin Claessens, Commercial Officer, U.S. Embassy in Kiev

For more information contact :Olena Stephanska or Michelle Ouellette. To register, go to https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=9QCD.


Join the Commercial Service for a complimentary webinar on the trends and opportunities that exist within Saudi Arabia, Kuwait, and Qatar’s fast-growing healthcare markets. Participants will learn about the trends and opportunities in the healthcare technology and services sectors. They will hear firsthand from Foreign Commercial Officers and in-country Healthcare Specialists about their respective markets, and learn more about the U.S. Commercial Service’s Trade Mission to Saudi Arabia, Kuwait, and Qatar on April 6-11th. Participants will have the opportunity to ask questions specific to their business and learn from the answers provided to other participants.

There is no fee for this webinar, which will take place on Wednesday, December 5 at 11am Eastern/ 8:00am Pacific

For more information and to register, visit: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=9QCC. For any questions, please contact Sonia.Hatfield@trade.gov.


CMEF – The Largest Medical Equipment Exhibition in Asia, May 14-17, 2019 Shanghai, China - Founded in 1979, and held twice a year, CMEF is the show to connect to all aspects of the Chinese medical industry. The show hosts over 3,800 exhibitors from 26 countries and attracts about 100,000 visitors from over 100 countries. The webinar will include:

  • An overview of the 2019 CMEF show and opportunities for U.S. exhibitors
  • The 2019 Corporate Executive Program at CMEF
  • A brief overview of the Chinese medical device market.

Benefits of the CEO Program include:

  • Semi-private meeting space in the CEO pavilion (part of USA Pavilion) including a table, 4 chairs and complimentary internet access
  • Shared office center with receptionist and hospitality service
  • An on-site assistant to help navigate the CMEF experience and more.

There is no fee for this webinar, which will take place on Tuesday, December 11 at 6:00pm Eastern / 3:00pm Pacific

For more information and to register, visit: https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=9QC4.

For any questions, please contact Susan.Sadocha@trade.gov.

Recent and Archived Webinars:

    The Japanese market for medical equipment is one of the few sectors where the United States has consistently enjoyed a sizeable trade surplus with Japan. Each year approximately $5 billion worth of U.S. made medical devices and supplies are sold in this market, which has a total annual value of approximately $20 billion. In partnership with Reed Exhibitions, the U.S. Commercial Service is supporting the Medical Japan show Feb. 20-22, 2019, Japan’s first trade show which covers all the products, services and technologies for healthcare, clinical testing, diagnostics and medicine. This webinar assisted companies in understanding the market for medical devices in Japan, with a focus on regulatory considerations and the reimbursement environment. Featured presenter was Robert E. Claar, President and CEO, Vorpal Technologies K.K. Rob is a creator of new businesses in Japan that address the unmet needs of patients, doctors, overseas innovators and the MHLW. He has 28 years of focus on Japan’s healthcare ecosystem, deep regulatory knowledge and strong Key Opinion Leader doctor networks. Rob maintains a worldwide trust network with leading innovators in drug discovery, medical technology and cellular therapies through optimism, tenacious follow-through and a spirit of collaboration. For more information contact Monica.Toporkiewicz@trade.gov
    Companies in the cosmetics, pharmaceutical, supplement, food and beverage, and other relevant industries that source unique ingredients from Brazil should be aware of how Brazil’s new Biodiversity Law may affect their business in terms of fees for access and benefit sharing (ABS). This webinar featured a presentation by Mr. Rafael de Sá Marques, President of the Genetic Heritage Management Council at Brazil’s Ministry of Environment. Other Brazilian government staff and Brazilian companies with experience in the topic joined the presentation. The presenters also introduced the new SISgen database, in which companies using Brazil’s genetic resources will be required to register. For any questions, please contact laura.krishnan@trade.gov.
    The Dietary Supplements Industry in China is rapidly growing, fueled by aging and increasing dispensable income. The market is forecast to be US $26.5 billion by 2020. China may soon become the world's largest market for nutritional supplements. While the market is inviting, how do U.S. companies access the China market? What should you expect when navigating China's regulatory system? How do you leverage eCommerce and social media? Featured speakers included Jeff Crowther, CEO at US-China Health Products Association; Brian Negley, Executive Vice President at Early Data; and Jenny Chen, Marketing Manager at WalktheChat. For more information contact Yaoyi (Charlotte) Wang at yaoyi.wang@trade.gov.

    This webinar provided an overview of the current state of the healthcare/medical device market in Peru. Peru’s healthcare sector is expected to grow 8.6% from 2014-2019, up from 7.6% in 2009-2014. The Ministry of Health (MINSA-Ministerio de Salud) expects the country to reach universal health coverage by 2021. Additionally, opportunities around TECNOSALUD, the largest medical convention in Peru (and the second largest in South America after Hospitalar in Sao Paulo), were discussed. The next TECNOSALUD Trade Show is schedule to be held in Arequipa, Peru from 13-15 September 2018 and is expected to gather over 250 exhibitors and be attended by more than 17,000 qualified professionals from the health care sector. TECNOSALUD will be an opportunity to get connected with decision making representatives from the Ministry of Health, the Social Security Program (ESSALUD) and the regional governments. For any questions, please contact Gustavo Romero at Gustavo.Romero@trade.gov. [Net Replay: https://www.mymeetings.com/nc/join.php?i=PWXW7807886&p=9075433&t=r]

    The U.S. Commercial Service at the United States Consulate General in Montreal held a webinar on “How to Prepare for the Medical Device Single Audit Program (MDSAP)” All medical devices in Canada must be deemed safe and effective, including software accompanying any medical device. Beginning January 1, 2019, U.S. companies marketing Class II, III or IV devices in Canada will need a valid MDSAP certificate to get, maintain or amend a medical device. In this webinar, Frédéric Hamelin, Manager of the Quality Systems Section of the Medical Devices Bureau at Health Canada, provided an overview of the MDSAP requirements and how to prepare for the transition. For information contact Connie.Irrera@trade.gov.

    This webinar featured a live interview with two Russian market insiders: Distributor and Retailer, featuring market insider tips and recommendations. Identifying the right partner is often essential for American exporters seeking to capitalize on significant opportunities and navigate challenges in the Russian market. U.S. companies must search for partners proactively in order to understand the ins and outs of the market. Moreover, business in Russia is moving fast. There is tremendous competition from the rest of the world, including China. Choosing the right distributor is one of the most important things you can do when doing business in Russia. Any questions, please contact Cindy Ma at cindy.ma@trade.gov, tel: 408-535-2744.

    Germany is one of the world largest markets for eHealth. However, adoption in Germany is slower than in other parts of Europe or the U.S., due to legal restrictions and gaps in the digital infrastructure. The German government is now pushing for faster digitization, such as the eHealth law and a defined period to launch nation-wide electronic health records. With the government’s new commitment to advance eHealth, hospitals will have more flexibility to invest. This webinar provided an overview of the eHealth Act and the digital health policy framework, and provides a look at the business opportunities arising from it in Europe’s biggest market. For more information, please contact Michelle.Ouellette@trade.gov or Anette.Salama@trade.gov.

    This webinar provided participants with market intelligence and opportunities in the Brazilian healthcare market, including details on Brazil’s emerging healthcare market opportunities, regulations and government trends; how to access and network with Brazil’s health policy makers, leaders and entrepreneurs; and U.S. Commercial Service resources. For more information, please contact Bob Deane at bob.deane@trade.gov or 206-553-5615 x 225 or LeeAnne Haworth at leeanne.haworth@trade.gov or 412-644-2816.

  • Entering China Via E-Commerce: 101 for the Cosmetics & Personal Care Industries – February 8, 2018
    At $45 billion in sales in 2015, China’s cosmetics market is among the top five globally.  Online sales of cosmetics represent over a quarter China’s market, and command a higher market share in premium and imported products.  Join the U.S. Department of Commerce for an introduction to the China cosmetics e-commerce marketplace and one of the many Chinese e-commerce platforms seeking U.S. cosmetics brands.  For more information contact:Tracy.Gerstle@trade.gov.

  • Opportunities in China’s Medical Device Market – December 13, 2017
    The medical device market in China is the second largest in the world, and averages 20% growth. Join us for an overview of the market including regulatory requirements, learn how to protect your IPR when exporting to China, and hear about opportunities for exhibiting U.S. companies at the 2018 CMEF Show.

  • Success in the European Medical Device Market and Medica 2017 – October 4, 2017
    Medical device sales in the EU account for $122.5 billion (€95 billion) in yearly revenue – one-third of the global market. During this Webinar, you will hear from several experts in areas including insurance company reimbursement, logistics, and key market trends. As a bonus, you will receive information about how to make Medica, the world’s largest medical device show, a success for your company.

  • Webinar Recording - Success in the European Medical Device Market & Medica 2016 – October 2016
    Useful information on the medical device market in Europe and the Medica trade show, as prepared by our U.S. Commercial Service office in Dusseldorf, Germany.

  • Success in the European Medical Device Market and Medica 2016 – October 5, 2016
    Come prepared and listen to several experts in the areas of EU medical device regulations, insurance company reimbursement, logistics, and key market trends. Medical device sales in the EU account for $122.5 billion (€95 billion) in yearly revenue – one-third of the global market. This webinar is designed for both Medica exhibitors and non-exhibitors. Complete details on the event may be found in a pdf file here: http://bit.ly/2b5lhoO or register online at http://tinyurl.com/medicaldevicereg.

  • eHealth Week Webinar – April 18, 2016
    eHealth week (June 8-10, 2016), the largest gathering of the European eHealth community, took place in Amsterdam, featuring innovative e-health solutions, high-level government officials, industry executives, and civil society representatives from around Europe will gather in Amsterdam in June. In support of U.S. companies attending eHealth Week, the U.S. Commercial Service offered several optional programs available to you upon request, including a flat 10% discount rate on the conference registration, an exclusive invitation to a VIP Reception, one-on-one meetings with country specialists, country briefings, and much more! A webinar was held on April 18 at 8:00 am pacific/11:00 am eastern time. For more information contact Audrey Goldsmith at Audrey.Goldsmith@trade.gov.

  • Healthcare Industry Opportunities in South Eastern Europe: Bulgaria, Croatia, Romania and Serbia – April 19, 2016
    Croatia, Bulgaria, Serbia, and Romania are in the process of achieving structural reforms in healthcare. The U.S. Commercial Service held a no-cost webinar to discuss how these reforms are taking place and to help companies learn market entry strategies. For questions please contact Crystal Mills, Crystal.Mills@trade.gov, tel: (504) 589-6547.

  • Opportunities in China’s Medical Device Market – March 3, 2016
    The medical device market is one of China’s fastest growing industries, and in 2013, it surpassed Japan to become the second largest medical device market in the world. The U.S. Commercial Service provided an overview of the China medical device market focusing on product readiness, the regulatory environment, how to successfully enter the market, protecting your Intellectual Property, opportunities around the 2016 CMEF Show, and more. Any questions contact David Edmiston, David.Edmiston@trade.gov, tel: 612-348-1644.

  • Opportunities in the Asian Medical Device Markets – February 25, 2016
    Asia is a market of growing opportunity. This webinar, presented by Pacific Bridge Medical, outlined business and regulatory trends in China, Japan, India, and other Asian markets. Any questions contact Shelby Peterson, Shelby.Peterson@trade.gov, tel: 801-524-3091.

  • Healthcare Market Trends and Opportunities in Saudi Arabia & Kuwait – December 9, 2015
    The U.S. Commercial Service offices in Saudi Arabia and Kuwait held a webinar to discuss their respective healthcare markets, specifically trends and opportunities in hospital operation and management, education and training services, eHealth and Health Information Systems. Government officials and private sector experts shared their visions for the current and future direction of the healthcare sector, given that both the Saudi Arabian and Kuwaiti governments are heavily investing in this sector. The U.S. Commercial Service also shared information about a planned healthcare trade mission to Saudi Arabia and Kuwait April 23-28, 2016. For more information, contact LeeAnne Haworth, LeeAnne.Haworth@trade.gov, tel:412-644-2816.

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