Education Technology Fall 2018 Newsletter

The U.S. Commercial Service is the export promotion agency of the U.S. government and operates under the U.S. Department of Commerce’s International Trade Administration. We have over 100 offices in the United States and are in over 75 countries, with a presence at the U.S. embassies and consulates throughout the world. Our Trade Specialists work with U.S. companies and industry leaders to provide market information that caters to the unique needs within the education IT sector.

The Global Education Team continuously works with education technology firms and industry associations to understand trends, buying power, decision-making processes, and issues within each country. We counsel U.S. companies on how to promote and sell their goods and services abroad. The below events have been organized with the purpose to facilitate trade and increase sales for U.S. companies.

Market Spotlight- China

Educational technology (EdTech) is a new and innovative sector with enormous potential. Products and services offered by EdTech companies should not only involve students, but also involve teachers and parents. The most popular products offered by EdTech companies are mobile device apps.

With the proliferation of EdTech in both public and private schools, many institutions have adopted new policies to better accommodate new technologies. For example, many schools lack funding for educational technology and have adopted a Bring Your Own Device (BYOD) policy. Other services that fall under the EdTech umbrella are open source resources such as “open textbooks,” which are distributed under an open copyright license and can be freely used in print, e-book, or audio format.

Fast Facts China:

  • $450+ billion market by 2020. Favorable government policy set ICT infrastructure and related services ready in public schools. The budget for ICT & EdTech in public K12 schools is over $40 billion.
  • World’s largest middle class – 109 million Chinese with wealth between $50,000 and $500,000 (U.S. at 92 million).
  • Over 30% of family spending is on education services and products.

GET Expo 2018 – November 13-15, 2018

2018 Global Education Technology Expo (GET Expo) is the largest and most international EdTech Summit Brand in Beijing, China. Organizers expect 20,000 visitors, 200+ exhibitors, 200 speakers, and participation of 60 cities from 30 countries across the globe. GET Summit & Expo is a dedicated platform for excellent education practitioners to share their insights, experience, and solutions. It is designed to help participants discover inspiring education products and services from around the world and aims to revitalize education through innovation and collaboration.

As a key partner of GET 2018, the U.S. Commercial Service China office offers valuable assistance to U.S. companies attending GET:

American EdTech Hour in Global Perspective Track* – Selected companies will each be allotted ten minutes to present their product or service to an audience of approximately 150 decision makers.

U.S. Commercial Service Meetup Session-
U.S. Commercial Service offers an information and networking session for U.S. companies and Chinese companies, interested in learning more about the U.S. Commercial Services and how we can help grow your business.

*Cost for EdTech Hour $500. Limited to five U.S. Companies.

RSVP by Oct 31st, 2018!


Ms. Veronica Liang
U.S. Commercial Service
Guangzhou, China

Ms. Jing Liu

U.S. Commercial Service
Washington, D.C.


Upcoming Opportunities

BETT Global -- January 23-26, 2019

BETT London is the world’s largest education
technology exhibition and conference. Educators, leaders, decision makers, and technology providers from all over the globe are in attendance.

BETT is collaborating with U.S. Commercial Service London to provide support and specialized service to US exhibitors:

  • Booth options
  • Networking opportunities
  • Matchmaking assistance
  • Market briefing and counseling

Fast Facts BETT UK:

  • 34,000+ attendees
  • 800+ companies
  • 42% non-UK
  • 130+ countries
  • Booths start at $6,000

Click here to book your booth today!


Chrystal Denys
U.S. Commercial Service London

Zeynep Memish
BETT London


GESS Dubai 2019 -- February 26- 28, 2019

Now in its 12th year as the premier must attend event in the Middle East, GESS Dubai 2019 will be held on at the Dubai World Trade Centre. The conference includes three days of inspirational talks and dynamic, hands-on workshops from global industry leaders & influential local practitioners, and attendees from private and public educational institutes, Ministries, and educational associations. U.S. Commercial Service Dubai will be on hand to provide support and market assistance to U.S. companies exhibiting at the show.

Fast Facts GESS Dubai:

550+ exhibitors and 11,000+ attendees


Allison Moore
U.S. Dept of Commerce
Washington, D.C.


Education Technology Certified Trade Mission to Brazil – May 14-17, 2019

The U.S. Commercial Service and BETT Brazil have organized a Certified Trade Mission (CTM) to coincide with the BETT Educar 2019 Exhibition. The CTM will introduce U.S. education technology and supply firms to the rapidly expanding education sectors in the market and assist U.S. companies in pursuing opportunities in this sector.

U.S. companies will be privy to special programming and events as delegates with the mission:

  • Networking events
  • Pre-scheduled meetings with potential agents, distributors, end-users, industry contacts, and government officials
  • Market briefing
  • One-on-counseling with Commercial Specialist
  • Specialized market potential assessment

Fast Facts Brazil:

  • 60 million Brazilian students
  • 2 million teachers
  • 200,000 accredited institutions

BETT Educar:

  • 22,000 participants
  • 230+ countries
  • 1,326 distributors and resellers

Brazil Trade Mission:

Fees: $6,144 for small US companies*
Includes: 9m2 turnkey booth at BETT Educar 2019**, B2B meetings, USCS market briefings, 1-1 meetings with U.S. diplomats, qualified leads and off-site networking with industry influencers

*Expenses for travel, transportation, lodging, most meals, and incidentals will be the responsibility of each mission participant.
**Booth fee will be paid directly to show organizer. Add-ons available.

Register Here!

Deadline to Apply -- February 28, 2019


Amy Freedman
U.S. Commercial Service -- Cleveland

Zeynep Memish
BETT London, UK


More events and opportunities from U.S. Commercial Service and the Global Education Team to come!

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  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website disclaimer statement.