Education Team Newsletter – Fall 2018

Featured Market: Central Europe

Why is Central Europe a Good Market?

Central European countries maintain strong business ties with the U.S. Most Central European universities have implemented the Bologna Process and shifted to a three-tier bachelor/master/doctorate system of education – which makes degree and credit recognition much simpler.

Although the average income is not as high as in Western Europe, Central Europe benefits from the European Union-United States Atlantis Program, which develops and improves the international curriculum, but most importantly fosters student exchange and mobility. The program aims to enhance cooperation of higher education and training institutions to improve and develop new study programs with mutual recognition of credits and qualifications. Furthermore, the program provides grants to improve mobility for students and academic staff funded by the U.S. Department of Education and the European Commission's Directorate General for Education and Culture. Scholarship programs, such as Europe’s Erasmus+, also play an important part in the mobility of Central European students.

Most universities in Central Europe offer free or nearly free tuition, however, they are often overcrowded leading students to look for alternatives. Central European universities frequently offer partnerships with international universities, including U.S. based academic institutions, in order to improve their attractiveness to prospective students. Externally funded university partnership programs often cover student exchange expenses. Well established and sizeable universities in Central Europe are also found outside of capital cities. U.S. colleges and universities should consider a broad range of cities in each country and expand digital advertising.


Education Trade Event

Promoting U.S. Education in Austria at BeSt3 – March 7-10, 2019

Join Us to Explore Emerging Educational Markets and Build Recruitment Channels for U.S. institutions

The U.S. Commercial Service at the U.S. Embassy in Austria, in collaboration with EducationUSA, Fulbright Austria and BeSt3 Fair, invite appropriately accredited U.S. universities and institutions to participate in the BeSt3 Student Fair, to take place in Vienna, Austria, March 7-10, 2019. More than 75,000 visiting students and professionals are expected to attend this largest Student Fair in Austria. This is an opportunity for representatives of U.S. institutions of higher education, both undergraduate and graduate to explore the market in Austria and make valuable connections to recruit Austrian students to your schools.

Meet Students and Potential Partners

The BeSt3 fair will connect U.S. educational institutions with prospective students and potential institutional partners in these markets. In addition to the 4-day exhibition opportunity at this fair, U.S. Commercial Service will organize a market briefing, networking event with high-level government officials and meeting opportunity with potential partners from Austria, Hungary, and Slovakia.

Participating institutions will have the option to travel to Prague for additional meetings following the fair, at an additional cost.  The Czech Republic offers great recruitment potential. High quality educational programs, coupled with having English as the standard second language, produce a large pool of highly qualified candidates for both undergraduate and graduate studies in the United States.

Why Austria?

It is the best time to recruit prospective students from Austria! Study abroad is considered as an absolute must for many students, and one-third of students intend to study overseas. Summer camps, as well as special English language and mentoring programs, all contribute to a large, highly-qualified pool of candidates for both undergraduate and graduate studies that will be of great interest to U.S. colleges and universities. Selected students may also be able to obtain scholarships and grants from several foundations.

Date: March 7-10, 2019 (participants to arrive in Vienna on March 6th, 2019)
Deadline to be included in fair materials: December 1, 2018
Participation Fee**:
$2,850; Additional Participation Fee for extra representative: $450; *Optional spin-off to Czech Republic; Cost: TBA

**Expenses for travel, lodging, some meals, and incidentals will be the responsibility of each participant

Jose Burgos
U.S. Commercial Service – Puerto Rico
Phone: 787-775-1992

Robee Sallegue
U.S. Commercial Service -- Austria

Phone: +43 1 31339-2203


SAVE THE DATE - Education Technology Certified Trade Mission to Brazil – May 14-17, 2018

The U.S. & Foreign Commercial Service in conjunction with BETT is organizing an Certified Trade Mission (CTM) to Brazil. The CTM will correspond with the BETT Educar 2019 Exhibition that is expected to have over 22,000 participants from more than 230 countries. The purpose of the CTM is to introduce U.S. education technology and supply firms to the rapidly expanding education sectors in the market and to assist U.S. companies in pursuing opportunities in this sector. U.S. companies will attend pre-scheduled networking meetings with potential agents, distributors, end-users, industry contacts, and government officials for the goal of launching or increasing exports.

For more information, please contact


International Education Fairs

What University Live

What Career/What University Live is a consumer facing trade event that highlights opportunities for students after their compulsory education ends (age 18).  The show matches students and parents with universities, graduate recruitment schemes, apprenticeships, and more.  In 2018 the show will visit three cities: Birmingham (March 2-3), Liverpool (March 23-24), and London (October 12-13).



British Education Technology Tradeshow (BETT) takes place each January and is the largest Education IT show in the world.  The 2019 edition will be from January 23-26.

Commercial Service clients: Please use this link to register…

For questions, please contact:



Maximizing International Alumni Relationships – Thursday, November 8, 2018 at 4pm EST

As institutions continue to globalize their strategic plans, education providers are motivated to find and engage former students distributed across countries and over continents. “International” or “global” alumni relations is the outreach to, and engagement of, these internationally-located alumni.

The purpose of international alumni relations is to leverage the support of this potential group of brand ambassadors. The cumulative effect of this will increase your global brand projection, boost international enrollment and fundraising, and create new employment opportunities for current students and recent graduates. It’s about making good use of the powerful resources you already have.

This session reviews six value propositions for global alumni relations and encourages participants to prioritize their next steps for engaging an increasingly valuable constituency.

Three key takeaways:

1. The ability to clearly articulate the value proposition for investing in international alumni relations

2. Ability to prioritize next steps for stewarding international alumni volunteers.

3. Expanding one’s awareness of ‘global’ alumni with an emphasis on identifying ‘transnational’ alumni.

Cost: $25

Registration Link:

For more information, please contact Joan Kanlian at or Gabriela Zelaya at


Past Webinars Still Available! Ask Your Local Education Specialist For:

  • Global Education Team 101 Webinar – U.S. Commercial Service, U.S. Department of Commerce
  • Export Controls: When are Universities and Research Institutions Subject to the Export Administration Regulations?


Promotional Events Supported by the U.S. Commercial Service

November 12, 2018: Linden Education Agent Workshop – Taiwan

Linden Boarding Schools assists regionally accredited Boarding Schools with their efforts to recruit, enroll and serve international students. They will be bringing 15 – 20 U.S. boarding schools to meet with 30 Taiwan student agents.

For more information, please contact:
Grace Tao, Commercial Specialist
U.S. Commercial Service - Taiwan or call 886-2-2720-1550, ext. 383


Global Education Technology Expo 2018 - Beijing, China – November 13-15, 2018

U.S. Commercial Service in Beijing will be supporting U.S. education technology companies participating at the Global Education Technology Expo 2018 (GET Expo) in Beijing, November 13-15, 2018. The GET Expo is the largest education IT expo in China and attracts more than 5,000 participants and over 100 speakers from 7 countries. U.S. companies participating may opt to exhibit at the trade show. CS Beijing will host a U.S. education IT event at the expo as well.

For more information, please contact


ICEF Workshop: North America – Miami, FL – December 10-12, 2018

The ICEF Miami Workshop is an ideal opportunity for U.S. institutions to benefit from a large number of top quality recruiters committed to building lasting partnerships within the United States. Each year, an increasing number of U.S. institutions turn to agents to help them boost international enrollments and increase the quality of student applicants. All agents attending ICEF Miami are carefully selected and are required to pass ICEF’s strict screening process.

Prior to the event, educators are able to schedule up to 38 one-to-one business meetings with agents from all over the world online. The ICEF online booking system allows educators to view comprehensive agent profiles, including the number of students sent to each education sector in the US and Canada over the last 12 months. This information helps you to identify and meet with the agents most relevant to you. If visiting, please stop by the U.S. Commercial Service booth.

For more information, please contact:
Paul Frost, Commercial Officer
U.S. Commercial Service -- Ft. Lauderdale


GESS Dubai 2019 – Feb. 26-28, 2019

GESS Dubai 2019 will market its 12th year as a premier must attend event, the largest educational trade show exhibition in the Middle East. GESS Dubai 2019 will be held on Feb. 26- 28, 2019 at the Dubai World Trade Centre. Over 550 companies and brands from around the world exhibited their education supplies and solutions at GESS Dubai 2018.

The free to attend conference provided 3 days of inspirational talks and dynamic, hands-on workshops from global industry leaders & influential local practitioners, confirming GESS Dubai as the meeting place for educators to further their knowledge, learn from their peers and continue to promote the highest quality of education on the region.

With over 11,000 attendees from both private and public educational institutes, Ministries and educational associations, GESS Dubai is the perfect platform to present products to this burgeoning education market.

For exhibition space contact Jonnie Wicks at

For information regarding the U.S. pavilion and the Department of Commerce services at GESS Dubai contact Allison Moore at


U.S. International Student Day: Boosting Opportunities Through American Education and Technology

What Is International Student Day?

The goal of an International Student Day is to show to Ministries of Education, foreign educational institutions, and incoming students and their families, the personal impact that U.S. education and technologies can have in their communities. International Student Day seeks to highlight the opportunities resulting from a U.S. education and technologies in the classroom by sharing alumni and professor experiences to boost opportunities and increase efficiencies in their country.

International Student Day Events will take place around the globe. Each country program will be 2-3 hours in length and will feature presentations from local Students and Educators that will share how U.S. education and technologies applied to the classroom have increased their professional development. A networking reception will follow the presentations where the audience can speak with U.S. schools and technology firms to increase joint collaboration in the education and technology sector.

To participate or inquire, please contact


Virtual Outreach Events

Are you interested in an excellent opportunity to recruit international students?  How would you like to recruit students without ever setting foot on a plane?  The U.S. Commercial Service provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform.  Below is a list of upcoming Virtual Education Events.  If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.


Virtual Education Fair with Hong Kong
 Tuesday, December 4, 2018
Who Should Participate:
 Community Colleges
 $710 per institution 

The Virtual Education Fair allows your institution to reach student educational agents, guidance counselors, parents, and students in Hong Kong without leaving your office! The event will provide six educational institutions with the opportunity to present “live” through an online interface to constituents in Hong Kong. During the 2016/2017 academic year, Hong Kong ranked the 23rd leading place of origin for students coming to the United States (IIE Open Doors Report), which is significant given the size of the market. Some students tend to think that a private boarding school education can provide them with the academic, cultural and language skills that might improve their chances of entering elite universities in the United States. Summer camps serve as a catalyst for students planning on this education path.

This is a tremendous opportunity to raise awareness about your school’s unique offerings to an eager audience seeking to learn more about academic options in the United States. In order to register, or if you have any questions, please contact


NEW! Virtual Education Fairs using Virtual Reality Technology

Showcase your school to top potential recruitment partners overseas using the latest virtual reality technologies available. U.S. educational institutions now have the ability to showcase their campus, classrooms, dorms, and surroundings to top recruitment partners in an immersive experience, without setting foot on campus. Make your marketing memorable and stand-out from the rest.

If you are interested in this program, contact for further information.


If there is a country/region that you are interested in that is not listed here, please let us know. For more information on any of these virtual fairs, or to be added to a list for specific events, please contact:


Top Education and Training Market Research

The Global Education Team has released the Education and Training Services Resource Guide 2018.

This resource guide includes comparable and individual market assessments of countries listed as best prospects for U.S. training and educational services. Assessments are based on observation and market research. You can access the guide by visiting:


Commerce Department Releases Report Ranking Top Export Markets, Including Education

With a goal of helping U.S. educational institutions identify export markets, the Top Markets Report on Education provides in-depth commentary on key cross-border opportunities, trends, and challenges for U.S. institutions aiming to broaden their global presence. Country case studies in the report include Brazil, China, France and Germany, India, South Korea, Saudi Arabia, and Vietnam. 

To access the Top Markets Report on Education at no cost to you, and to learn more about the Top Markets Series, go to the Department of Commerce press release and click on Education:

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website  disclaimer statement.

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website disclaimer statement.