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Education Team Newsletter – Fall 2017

Featured Market: France
By Isabelle Singletary, Commercial Specialist, U.S. Commercial Service -- Paris

Why is France a good student market?

In France, the United States is known to be home to some of the world’s best colleges and universities. As English is the language of business and diplomacy in the European Union, there is growing interest in studying in English speaking countries, such as the United States. During the 2015-2016 academic year, 8,764 French students pursued academic study at U.S. colleges and universities, contributing $334 million to the US economy. Accordingly, with a well-thought-out strategy, U.S. academic institutions have a unique opportunity to attract French students. Thus, the U.S. is the 5th study abroad destination for French student.

Market Entry & Opportunities

France is a solid market for schools interested in diversifying their international student body. Most universities have implemented the Bologna Process and shifted to a three-tier bachelor/master/doctorate system of education – making the comparison of educational credentials easier. In addition, France benefits from high per-capita income, strong secondary school education ties to the U.S. and substantial business ties with the United States. The United States and France express their support for the Transatlantic Friendship and Mobility Initiative promoting increased student and junior researcher mobility and exchanges. This initiative aims to double the number of U.S students going to France and the number of French students coming to the United States by 2025, and is endorsed by the Association of American Universities, IIE and NAFSA. According to local education agents, most French students are looking for an authentic American academic experience, which presents opportunities for schools across the United States. Many schools are successful in France through partnership agreements with French schools which cover student exchange and the recognition of course credits between partner institutions.

Also in France, the high unemployment rate has led some students to pursue the perceived employment advantage offered by a college degree. Although most universities in France offer free or nearly free tuition, these are often overcrowded while top tier French “Grandes écoles” are extremely competitive.

In additional to traditional student fairs, U.S. colleges and universities should consider reaching French students through on-line advertising, blogging, Facebook, and Twitter. In France, most U.S. colleges and universities focus their recruitment efforts in Paris and yet recruitment efforts that include other cities in France in addition to Paris, particularly those with strong universities or a sister city connection, generally yield effective results for example:

  • Rennes which hosts approximately 60,000 students and 4,000 researchers has international student programs with universities, such as the University of Rhode Island, the University of Massachusetts, Nazareth College (Rochester, NY), and the University of Rochester. The main University of Rennes hosts more than 450 students from at least 45 countries each year.
  • Bordeaux has around 80,000 students that study at the University of Bordeaux (which partners with the U. of Cincinnati (Ohio), Northern Arizona University, University of Oklahoma, and others), Sciences Po Bordeaux (Middlebury College), Bordeaux-Montaigne (the University of California system). Bordeaux’s sister city is Los Angeles.
  • Lyon has about 126,000 students (among whom over 12,500 foreigners) which makes it the second largest city – after Paris – for its student population. ENS (France’s largest school of engineering) has cooperative agreements with 14 different U.S. institutions. CEFAM (the French-American School of Management) conducts joint business degrees with five different American universities (Northeastern University in Boston, Temple University in Philadelphia, Old Dominion University in Norfolk, Pace University in NYC, and Siena College in Loudonville). 

In 2016, the United States remained the largest destination for international students. There are many opportunities for U.S. colleges and universities to increase the number of French students in the United States. While France ranks 18th with regards to the number of students studying abroad in the United States, this market is growing, showing steady increases annually. U.S. institutions and programs of study are well respected in France and allow students to gain invaluable English language skills crucial in the competitive French labor market.


International Education Fairs

Education Recruitment Tour to Portugal & France – November 13-17, 2017

Meet Students, Potential Partners, and Attend Meetings Designed to Help Your Institution Penetrate the Markets

Meet students, potential partners, and attend meetings designed to help your institution penetrate the markets. The program includes embassy briefings, site visits, meetings with potential partners, student fairs, and networking events in Porto, Lisbon, Paris, Bordeaux, Rennes, and Lyon*. At each primary stop, participants will have the opportunity to sign up for individualized one-on-one appointments in advance.

Dates and Locations -- November 13-17, 2017

Monday -- Lisbon, Portugal
Tuesday – Lisbon, Portugal
Wednesday – Porto, Portugal
Thursday – Paris, France

Friday- Breakouts to Bordeaux, Rennes, or Lyon


  • $3,100 per non-profit institution
  • $3,200 per for-profit institution
  • $500 for each additional representative

**Expenses for travel, lodging, meals, and incidentals will be the responsibility of each participant unless otherwise noted.

Deadline to Apply: October 13, 2017

For more information or to register your interest, please contact:


2018 Costa Rica Community College Fair – April 19-21, 2018

Join Us to Explore the Market in Costa Rica for U.S. Community Colleges

The U.S. Commercial Service, U.S. Embassy in Costa Rica and EducationUSA invite appropriately accredited U.S. community colleges to participate in the third edition of the Costa Rica Community College Education Fair, to take place in San Jose, Costa Rica, April 19-21, 2018. This follows a successful Community College Fair that took place in April 2017, showcasing 17 accredited community colleges from across the United States. This is an opportunity for representatives of U.S. community colleges to explore the market in Costa Rica and make connections with students, parents, high school counselors, and other important contacts to recruit Costa Rican students to your schools.

Meet Students and Potential Partners

The fairs will connect U.S. community colleges directly with prospective students, their parents, and high school counselors in the market. The program will include:

  • Four high school fairs in San Jose (over 800 students expected, representing 20 Costa Rican high schools) 

  • Presentation and fair with high school counselors and directors 

  • An Open Education Fair with students and parents, to take place on Saturday, April 21st (over 1,000 students attended the open fair in 2017) 

  • Optional cultural event 

  • Transportation services to and from the airport and some meals included

Why Costa Rica? 

Costa Rica is a strong market for attracting community college students who want to study in the U.S. The U.S. and Costa Rica enjoy a good relationship, with the U.S. being Costa Rica’s main trading partner. The Costa Rican economy has enjoyed steady economic growth over the past 25 years, with GDP expected to grow 4.2% in 2016. Per the latest Open Doors report, 95,376 international students studied at U.S. community colleges in 2015-2016, up 1.4% from 2014-2015. 

The Costa Rican market is especially suited for U.S. community colleges due to the affordability of these programs. The U.S. community colleges best suited to attract Costa Rican students will offer a university transfer program (2+2 program), existing international admissions program, and dorms or housing.

*** This program is designed for appropriately accredited U.S. community colleges with tuition fees at $15,000 or less, per year.


April 19-21, 2018

*Participants to arrive in Costa Rica on April 18th

Participation Fee: $2,050

Additional Participation Fee for extra community college representative: $1,000

Expenses for travel, lodging, some meals, and incidentals will be the responsibility of each participant.

Registration & Questions:

Contact: Stephanie Bethel
U.S. Commercial Service – Greensboro, NC

Phone: 336-333-5345


Upcoming Virtual Student Recruitment Fairs

Fall 2017 - Virtual EXPO with Brazil to Connect American Universities with Brazilian Students and Universities

Connect with students in Brazil without leaving campus! The “Study in the States” virtual student recruitment fair is organized by FPPEDU Media in collaboration with the U.S. Commercial Service, and offers U.S. institutions the opportunity to meet virtually with qualified students across Brazil as well as Brazilian universities seeking partnerships with U.S. schools. 

FPPEDU Media is expecting between 2,000 and 3,000 students to attend the fair to learn more about American colleges and universities to see which offer a good fit for their needs.

Date: October 26, 2017 2:00 PM – 8:00 PM EDT  

  • 2:00 PM – 4:00 PM EDT

Meet with Brazilian Universities interested in finding US partner schools to advance the recently announced “More Science, More Development” mobility financing program. 

  • 4:00PM – 8:00PM: 

Meet directly with pre-screened Brazilian students interested in studying in the USA.

Bonus: Institutions may have as many representatives as they like present, including recruiters, admission staff, alumni and professors, to cover all subject areas & student. 

Cost: $1,600

For more information, please contact: Kristi Wiggins:

Laura Reffatti: and Brennan Reeves: 


Virtual Student Recruitment Fair of Turkey, October 24, 2017

Turkey’s second virtual student recruitment fair will be jointly organized by Mezun Group and ISF, in cooperation with the U.S. Commercial Service, Education USA, the Turkish Fulbright Commission and the U.S. diplomatic mission in Turkey. On October 24, 2017, students in Istanbul will meet through online video connection with university representatives in the U.S. to learn about ESL courses, undergraduate programs and graduate programs.

The virtual fair will continue in the following weeks at various high schools across Turkey, connecting students from 35 different cities virtually with U.S. university representatives as an add-on option to U.S. participating schools.

U.S. institutions of higher education are invited to join this fair without leaving home to meet live with Turkish students who wish to continue their studies in the United States.

Special Discounts for Study State Consortia!

We are happy to extend a special offer to U.S. Study State Consortia in order to encourage group attendance, so that more U.S. institutions are introduced to this cost efficient and high quality fair concept.  Register as a group for discounted pricing.

25% off for 2-4 institutions

35% off for 5-9 institutions

50% off for 10+ institutions

Event details can be found here:

For further information please contact:

Kristi Wiggins:

Perim Akguner:


Promotional Events Supported by the U.S. Commercial Service

September 29 – 30, 2017: US-UK Fulbright Commission’s USA College Day 2017

The largest education fair in Europe, USA College Day celebrates its 40th anniversary this year.  College Day takes place each September in London and is organized by the US-UK Fulbright Commission.  College Day is just one of an entire calendar of events and opportunities throughout the year organized by the US-UK Fulbright Commission.  For more information:


October 6-7, 2017: What Career/What University Live

This consumer-facing show began in 2015 and has grown to now include over 10,000 student and parent attendees.  The next show is October 2017 in Birmingham, and in 2018 the show will run in three UK cities: Birmingham, Liverpool, and London.  

What Career Live? is co-located with its sister show, What University Live? which will help school leavers identify and select which university they wish to apply to, and give parents the opportunity to find out more about how much it will cost, whether it's 'value for money' and the truth about student fees and debt.

For more information:


October 7 – 11, 2017: OH! Study Overseas Education Expo – Taiwan

Taipei: October 7th (Saturday) and 8th (Sunday)
: October 9th (Monday)

Kaohsiung: October 10th (Tuesday)

Hsinchu: October 11th (Wednesday)

Based on the number of participating schools and student attendance, the OH! Study International Education Expo has grown to be one of the largest education fairs in Taiwan.  It’s a five-day integrated event in Taiwan’s three major cities: Taipei, Taichung and Kaohsiung, with an optional stop at Hsin Chu, the high-tech city of Taiwan.  The fair typically has 100 exhibitors and over 15,000 attendees. Since 2007, Commercial Service Taiwan has co-sponsored the OH! Study International Education Expo. 

All participants will be able to participate in the pre-fair one-on-one student-school meeting sessions at no extra cost.  They are planning to further expand this portion of the event to have over 1000 one-on-one pre-fair meetings.  This portion of the event is in addition to the regular open student fair that all participants will also enjoy.  By adding this new component to the event, school participants will be able to benefit from two events in one: a large-scale open student event and a more intimate boutique event!  Consider exploring the Taiwan market by joining this event that has proven successful year after year.


For more information, please contact:

Grace Tao, Commercial Specialist; U.S. Commercial Service -- Taiwan or call 886-2-2720-1550 ext. 383


October 19, 2017: TABS Fair – Taiwan

The Association of Boarding Schools (TABS) Asia Fairs bring together families and representatives from boarding schools across the United States, Canada, and abroad.   It is the only education event in Asia that features U.S. boarding schools.  For many years, Commercial Service Taiwan has supported the event by inviting Taiwan families, local high schools and education consultants to visit the event.  U.S. boarding that would like to meet Taiwan families or education consultants should consider joining this exciting event!


For more information, please contact:

Grace Tao, Commercial Specialist; Commercial Service - Taiwan or call 886-2-2720-1550 ext. 383


U.S. Pavilion at OCSC Education 2017, Education Road Show – Bangkok & Chiang Mai – November 8 – 14, 2017

Each year, dozens of U.S. Schools attend Thailand’s largest education fair in Bangkok (The Office of the Civil Service Commission (OCSC) International Education Expo. This is the 5th year for the U.S. Pavilion at OCSC Education 2017, and the 1st year it has received Trade Fair Certification. This is a growing show and a wonderful opportunity for U.S. institutions interested in attracting students from Thailand.

In addition to assisting U.S. institutions connect with Thai students at OCSC Education 2017, the U.S. Commercial Service in Thailand is organizing a Road Show to Bangkok Nov. 8-10th and to Chiang Mai Nov. 13-14th for U.S. institutions interested in visiting international high schools. The Bangkok portion includes: Embassy breakfast briefings, three-day high school visits, and two-day exhibition fair.  The Chiang Mai portion includes: networking reception night at the U.S. Consulate, two high school visits, and international education fair. 

Register today! Explore market opportunities, meet more students, and connect with high school counselors in Thailand.
Registration at:

Deadline: September 25, 2017

For more information, please contact:

Trade Promotions Programs Project Manager:, Washington, D.C.

U.S. Commercial Service Thailand: Thanyathorn Voravongsatit (Nan)


U.S.-International Student Day: Boosting Opportunities Through American Education and Technology – November 2017

What Is International Student Day?
The goal of an International Student Day is to show to Ministries of Education, foreign educational institutions, and incoming students and their families, the personal impact that U.S. education and technologies can have in their communities. International Student Day seeks to highlight the opportunities resulting from a U.S. education and technologies in the classroom by sharing alumni and professor experiences to boost opportunities and increase efficiencies in their country.

International Student Day Events will take place around the globe throughout the month of November 2017. Each country program will be 2-3 hours in length and will feature presentations from local Students and Educators that will share how U.S. education and technologies applied to the classroom have increased their professional development. A networking reception will follow the presentations where the audience can speak with U.S. schools and technology firms to increase joint collaboration in the education and technology sector.

Questions or Interested in Participating? Contact and


Virtual Outreach Events

Are you interested in an excellent opportunity to recruit international students?  How would you like to recruit students without ever setting foot on a plane?  The U.S. Commercial Service provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform.  Below is a list of upcoming Virtual Education Events.  If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.

Virtual Education Fair for U.S. Community Colleges with China (Greater Shenyang area)

Interested in virtually meeting pre-screened student recruitment agents in the Greater Shenyang area, China?  Located Northeast of Beijing and per the U.S. Consulate in Shenyang, this region has especially outstanding opportunities for U.S. Community Colleges to recruit students.  In the 2015/16 academic year, the 328,547 Chinese students in the U.S. represented an 8% increase from the previous year and now comprise 31.5% of all international students in the U.S.

Date: Fall 2017

Cost: $650 limited to six (6) U.S. Institutions.  Registration will be based on a first come, first served basis.

Who Should Participate:  U.S. Community Colleges as the Greater Shenyang area, China, has tremendous student recruitment opportunities for these type of U.S. educational institutions.

To Participate or Inquire, Please Contact:  Jim Paul, U.S. Commercial Service Boston (MA),, tel.:  617-565-4304


For information on future virtual fairs in the following markets/regions, please contact:

India, please contact

Kazakhstan, please contact

Vietnam, please contact

China, please contact

If there is a country/region that you are interested in that is not listed here, please let us know. For more information on any of these virtual fairs, or to be added to a list for specific events, please contact: Gabriela Zelaya, U.S. Commercial Service San Jose,


Education Trade Specialists at NAFSA Regional Conferences Near You!

2017 NAFSA Regional Conferences

Join our Education Trade Specialists’ at panel sessions during the NAFSA Regional Conferences near you. Learn more about how the U.S. Commercial Service Global Education Team can support your marketing and recruitment strategies overseas.

Find U.S. Commercial Service Global Education Trade Specialists at the following regionals:

NAFSA Regional

Conference Dates

Conference Location

Education Trade Specialist


Nov. 3-8

Denver, CO

Paul Bergman


Nov. 3-8

Denver, CO

Paul Bergman


Oct. 15-18

San Antonio, TX

Daniel Rodriguez


Nov. 3-8

Denver, CO

Paul Bergman


Oct. 16-18

Detroit, MI

Richard Corson/Jennifer Moll


Oct. 15-17

Louisville, KY

Sara Moreno


Oct. 22-25

Spartanburg, SC

Anastasia Mukherjee/Stephanie Bethel


Nov. 13-17

Morgantown, WV

LeeAnne Haworth


Oct. 23-25

Princeton, NJ

Susan Widmer


Nov. 7-9

Mt. Washington, NH

Jim Paul


Oct. 23-27

Sacramento, CA

George Tastard

*no Region IX

*joint conference with Regions I, II, IV

For more information contact:

Jim Paul - Director, Boston Office
U.S. Commercial Service
Tel: (617) 565-4304


Top Education and Training Market Research

The Global Education Team has developed the 2017 Education and Training Services Resource Guide. 

This resource guide includes comparable and individual market assessments of countries listed as best prospects for U.S. training and educational services. Assessments are based on observation and market research.  You can access the guide by visiting:


Commerce Department Releases Report Ranking Top Export Markets, Including Education

With a goal of helping U.S. educational institutions identify export markets, the Top Markets Report on Education provides in-depth commentary on key cross-border opportunities, trends, and challenges for U.S. institutions aiming to broaden their global presence. Country case studies in the report include Brazil, China, France and Germany, India, South Korea, Saudi Arabia, and Vietnam. 

To access the Top Markets Report on Education at no cost to you, and to learn more about the Top Markets Series, go to the Department of Commerce press release and click on Education:

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  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website  disclaimer statement.

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website disclaimer statement.