Education Team Newsletter – Spring 2018

Featured Markets: Peru and Colombia
By Jorge Prado, Commercial Specialist, U.S. Commercial Service – Peru and Julio Acero, Commercial Specialist, U.S. Commercial Service – Colombia

Why is Peru a good education market?

There is an untapped need for innovative education providers that seek to cut the cost of higher education and, expand geographical reach within Peru, demand exist to innovate and incorporate new methodologies and technologies, and open-up to the rest of the works through coordinated research, work and exchange programs.

The government is seeking to regulate the quality of the educational field and ensure excellence. Not surprisingly, there is a great deal of pressure not only to meet current international standards, but also to innovate. Thus, many of Peru’s cutting edge educational institutes are working to incorporate cutting edge technology and methods into their curriculum.

With over 1 million university students and an ever-growing middle class that is eager to invest in quality education, the market for low-cost, high-quality education in Peru has never been more relevant.

Another opportunity lies in reconstruction caused by natural disaster. Peru’s rainy season falls broadly in the first quarter of every year. In 2017, Peru experienced ten times the usual rainfall, destroying or irreparably damaging much of Peru’s educational infrastructure. For this reason, MINEDU has projected the need to invest USD 300 Million to rebuild destroyed schools, especially in the northern region of Peru where the effects of flooding were the most severe.

Why is Colombia a good education market?

Based on data from the Institute of International Education, Colombian students in U.S. colleges and universities contributed USD 251 million to the U.S. economy in the 2015/16 academic year.

The U.S. Embassy in Bogota supports efforts to increase the number of Colombian students studying in the United States by supporting technology projects such as Ed, a 24/7 virtual adviser in Spanish, and various micro scholarships for English Language studies.

Additionally, the “100,000 Strong in the Americas” innovation fund seeks to increase the number of Latin American students studying in the United States and the number of U.S. students studying in Latin America. Partnerships between universities in the United States and higher education institutions in the Western Hemisphere are increasing the student exchange opportunities and strengthening regional education cooperation throughout the Americas.

Under government-to-government or private agreements, both public and private universities in Colombia have developed partnerships with universities in the United States, Europe and Latin America. Priority is given to post-graduate programs for training professors as well as research to enhance teaching.

With the global job market becoming increasingly competitive, the number of Colombian undergraduate and graduate students in the United States has being growing over the past four academic years. This is partially due to the fact that in Colombia it is difficult to obtain a high level position within the government or an important national or multinational company without proficient English skills and/or a master’s degree. Moreover, a degree from a U.S. university can make job applicants that much more competitive in the Colombian workplace. Most scholarships are awarded through two institutions, one of which is the Colombian Institute for Educational Loans and Technical Studies Abroad (ICETEX by its initials in Spanish), which is dedicated to financing higher education through a system of financial aid that allows students to start or continue their higher education either in country or abroad. In 2016 ICETEX awarded 249 scholarships for master’s degrees, PhD, and ESL programs in the U.S. The second institution is COLFUTURO, which is a non-profit organization that provides funds to Colombian professionals and students to study abroad. Their loan program is available to students who have been accepted to graduate programs at foreign universities. During 2016 COLFUTURO awarded 1,258 scholarships for masters and PhD programs. 267 of those scholarships were for programs in the United States.


Executive Service (Trade Mission) to Colombia and Peru for U.S. Education Technology and Supply Companies

On March 7, 2018 the U.S. & Foreign Commercial Service and Partners of the Americas invites you to participate in a webinar highlighting the upcoming Executive Service (trade mission) to Colombia and Peru focused on opportunities for U.S. education technology and supply companies.  The Commercial Service’s Education Technology Industry Specialists from Lima and Bogota will discuss their respective markets, the opportunities, and the challenges. A detailed overview of the Executive Service will be provided by Partners of the Americas.

Webinar: Education Technology Executive Service to Colombia and Peru
Wednesday, March 7, 2018
Registration Link:

Frequently Asked Questions:

Who would benefit from participating in this webinar?
U.S. education technology and education supply companies interested in commercial opportunities in Colombia and Peru.

When will this Executive Service occur?
June 5-7, 2018 in Bogota, Colombia and Lima, Peru.

Who is organizing this Executive Service?
This Executive Service is being organized by Partners of the Americas and the U.S. & Foreign Commercial Service.

What are the fees to participate?
$1,600 per market for small and medium-sized enterprises* (<500 employees)
$2,000 per market for large firms
*Additional representative fee: $900

Where can I register and find out more?

If I have questions, who should I contact?

William Toerpe, CS Birmingham,, (205) 612-7828
Amy Freedman
, CS Cleveland,, (216) 402-5077
Summar Lyons
, Partners of the Americas,, (202) 524-5563


International Education Fairs

What University Live

What Career/What University Live is a consumer facing trade event that highlights opportunities for students after their compulsory education ends (age 18).  The show matches students and parents with universities, graduate recruitment schemes, apprenticeships, and more.  In 2018 the show will visit three cities: Birmingham (March 2-3), Liverpool (March 23-24), and London (October 12-13).


USA College Day

Organized by the US-UK Fulbright Commission, USA College Day is the largest U.S. university fair Europe.  This year marks Fulbright’s 70th anniversary and the 41st anniversary of College Day, which will take place on September 28 and 29, 2018. 



British Education Technology Tradeshow (BETT) takes place each January and is the largest Education IT show in the world.  The 2019 edition will be from January 23-26.



Europe’s General Data Protection Regulation(GDPR) and EU U.S. Privacy Shield for the U.S. Education Sector 

When: Thursday, March 8, 2018, from 11:00 am – 1:00 pm EST
: $50


What you need to know:  

Do you have customers, partners, students… in Europe?  Are you actively marketing towards Europe?   Are you transferring EU personal data from Europe to the U.S.?  If the answer to either of these questions is yes, join us and learn about how the General Data Protection Regulation (GDPR) may impact your organization when it comes into force on 25 May 2018.  Failure to comply with the GDPR could result in stiff fines as high as 22 million dollars. 

In 2016, the International Trade Administration of the U.S. Department of Commerce launched the EU- U.S. Privacy Shield Framework to provide U.S. companies with a mechanism to comply with EU data protection requirements related to transfers of personal data from the EU to the United States. Over 2,600 organizations use this program to transfer data.  Privacy Shield can play an integral role in many organizations’ overall GDPR compliance strategy.  

Webinar Objectives: 

• Gain knowledge about GDPR requirements including: Obligations towards your customers and business partners, Accountability & transparency, Security and privacy by default, International data transfers

  • Discover how GDPR can impact your business model/operations: What processes and tools can be put in place and How to start the compliance process

• Learn about the Privacy Shield Program and how to apply: New Requirements under Privacy Shield and Application and Review Process

• Know what to keep an eye on in the future 



  • Isabelle Roccia, U.S. Mission to the EU, Senior Advisor for digital policy
  • Michelle Sylvester-Jose, U.S. Department of Commerce, Privacy Shield expert


Promotional Events Supported by the U.S. Commercial Service

U.S. International Student Day: Boosting Opportunities Through American Education and Technology

What Is International Student Day?

The goal of an International Student Day is to show to Ministries of Education, foreign educational institutions, and incoming students and their families, the personal impact that U.S. education and technologies can have in their communities. International Student Day seeks to highlight the opportunities resulting from a U.S. education and technologies in the classroom by sharing alumni and professor experiences to boost opportunities and increase efficiencies in their country.

International Student Day Events will take place around the globe. Each country program will be 2-3 hours in length and will feature presentations from local Students and Educators that will share how U.S. education and technologies applied to the classroom have increased their professional development. A networking reception will follow the presentations where the audience can speak with U.S. schools and technology firms to increase joint collaboration in the education and technology sector.

To participate or inquire, please contact:


Virtual Education Events

Are you interested in an excellent opportunity to recruit international students?  How would you like to recruit students without ever setting foot on a plane?  The U.S. Commercial Service provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform.  Below is a list of upcoming Virtual Education Events.  If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.


Virtual Education Fair with Vietnam

Date: Thursday, March 22, 2018 at 10 pm EST/7 pm PST
Who Should Participate:
Focus on Undergraduate Programs (Excluding English Language Programs)
$750 limited to 6 U.S. educational institutions on a first-come, first-serve basis

Vietnamese students are eager to improve their career opportunities by studying in the United States.  Vietnam is the sixth leading country of origin for students studying in the USA.  If the idea of reaching out to 25-40 Vietnamese student recruiting agents in both Hanoi and Ho Chi Minh City to promote your school without leaving your home or campus sounds attractive to you, consider applying for our Virtual Education Fair with Vietnam taking place next spring. 

If you have any questions, please contact:
, U.S. Commercial Service – St. Louis
, U.S. Commercial Service -- Pittsburgh


Virtual Education Fair with Hong Kong

Date: June and August 2018
Who Should Participate:
 Community Colleges and Undergraduate programs
 $710 per institution 

The Virtual Education Fair allows your institution to reach student educational agents, guidance counselors, parents, and students in Hong Kong without leaving your office! The event will provide six educational institutions with the opportunity to present “live” through an online interface to constituents in Hong Kong. During the 2016/2017 academic year, Hong Kong ranked the 23rd leading place of origin for students coming to the United States (IIE Open Doors Report), which is significant given the size of the market. Some students tend to think that a private boarding school education can provide them with the academic, cultural and language skills that might improve their chances of entering elite universities in the United States. Summer camps serve as a catalyst for students planning on this education path.

This is a tremendous opportunity to raise awareness about your school’s unique offerings to an eager audience seeking to learn more about academic options in the United States.

In order to register, or if you have any questions, please contact, or


Virtual Education Fair with China (Greater Shenyang area)

Date: Spring 2018
Who Should Participate:
U.S. Community Colleges
TBD limited to six (6) U.S. Institutions. Registration will be based on a first come, first served basis.

Interested in virtually meeting pre-screened student recruitment agents in the Greater Shenyang area, China? Located Northeast of Beijing and per the U.S. Consulate in Shenyang, this region has especially outstanding opportunities for U.S. Community Colleges to recruit students. In the 2016/17 academic year, the 350,755 Chinese students in the U.S. represented an 6.8% increase from the previous year and now comprise 32.5% of all international students in the U.S. The Greater Shenyang area, China, has tremendous student recruitment opportunities for U.S. community colleges.

If you would like to register or have questions, please contact:

Jim Paul, U.S. Commercial Service Boston (MA)

tel.: 617-565-4304


For information on future virtual fairs in the following markets/regions, please contact:

Nigeria and India --

Southeastern Europe (Bulgaria, Romania, Albania, Slovenia, Macedonia) --

China – Chengdu/Shenyang --

If there is a country/region that you are interested in that is not listed here, please let us know. For more information on any of these virtual fairs, or to be added to a list for specific events, please contact:


Top Education and Training Market Research

The Global Education Team has developed the 2017 Education and Training Services Resource Guide. 

This resource guide includes comparable and individual market assessments of countries listed as best prospects for U.S. training and educational services. Assessments are based on observation and market research.  You can access the guide by visiting:


Commerce Department Releases Report Ranking Top Export Markets, Including Education

With a goal of helping U.S. educational institutions identify export markets, the Top Markets Report on Education provides in-depth commentary on key cross-border opportunities, trends, and challenges for U.S. institutions aiming to broaden their global presence. Country case studies in the report include Brazil, China, France and Germany, India, South Korea, Saudi Arabia, and Vietnam. 

To access the Top Markets Report on Education at no cost to you, and to learn more about the Top Markets Series, go to the Department of Commerce press release and click on Education:

  Notice to Visitors!

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  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website  disclaimer statement.

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website disclaimer statement.