Education Team Newsletter – Summer 2018

Featured Market: Austria

By Ms. Robee Sallegue, Commercial Specialist, U.S. Commercial Service – Austria

Why is Austria a good education market?

It is the best time to recruit prospective students from Austria! Study abroad is considered as an absolute must for many students, and one-third of students intend to study overseas. Summer camps, as well as special English language and mentoring programs, all contribute to a large, highly-qualified pool of candidates for both undergraduate and graduate studies that will be of great interest to U.S. colleges and universities. Selected students may also be able to obtain scholarships and grants from several foundations.


Education Trade Event

Promoting U.S. Education in Austria at BeSt3 – March 7-10, 2019

Join Us to Explore Emerging Educational Markets and Build Recruitment Channels for U.S. institutions

The U.S. Commercial Service at the U.S. Embassy in Austria, in cooperation with EducationUSA, the Fulbright Commission and BeSt3 Fair, invite appropriately accredited U.S. universities and institutions to participate in the BeSt3 Student Fair, to take place in Vienna, Austria, March 7-10, 2019. More than 75,000 visiting students and professionals are expected to attend this largest Student Fair in Austria. This is an opportunity for representatives of U.S. institutions of higher education, both undergraduate and graduate to explore the market in Austria and make valuable connections to recruit Austrian students to your schools.

Meet Students and Potential Partners
The BeSt3 fair will connect U.S. educational institutions with prospective students and potential institutional partners in these markets. In addition to the 4-day exhibition opportunity at this fair, U.S. Commercial Service will organize a market briefing, networking event with high-level government officials and one-on-one meetings with potential partners. We can also assist in exploring program opportunities within the Central European region for an additional cost.

Date: March 7-10, 2019
Participation Fee:
$2,550; Additional Participation Fee for extra representative: $450
*Expenses for travel, lodging, some meals, and incidentals will be the responsibility of each participant

Contact: Jose Burgos, U.S. Commercial Service, Email:, Phone: 787-775-1992


International Education Fairs

What University Live

What Career/What University Live is a consumer facing trade event that highlights opportunities for students after their compulsory education ends (age 18).  The show matches students and parents with universities, graduate recruitment schemes, apprenticeships, and more.  In 2018 the show will visit three cities: Birmingham (March 2-3), Liverpool (March 23-24), and London (October 12-13).


USA College Day

Organized by the US-UK Fulbright Commission, USA College Day is the largest U.S. university fair Europe.  This year marks Fulbright’s 70th anniversary and the 41st anniversary of College Day, which will take place on September 28 and 29, 2018. 



British Education Technology Tradeshow (BETT) takes place each January and is the largest Education IT show in the world.  The 2019 edition will be from January 23-26.



China: Education Technology Market Outlook

The U.S. Commercial Service is pleased to present this webinar to US. companies in the education technology sector.

Date: Monday, July 9, 2018


Cost: $25.00

Areas of Interest:

  • Game-based learning and AR/VR technologies for education or vocational training use
  • K-12 STEM education – especially in robotics or coding education (including teach the teacher training)
  • Language-learning technologies
  • Mobile learning technologies

Also, learn about the U.S. Pavilion at the 2018 Global Education Technology Expo in Beijing, Shanghai (Nov 2018) – one of the largest education technology events in China with 20,000 visitors expected, 200+ exhibitors, 200 speakers and participation of 60 cities from 30 countries across the globe.

Details coming soon.  For more information, please contact:


Promotional Events Supported by the U.S. Commercial Service

October 6 – 10, 2018: OH! Study Overseas Education Expo – Taiwan

Based on the number of participating schools and student attendance, the OH! Study International Education Expo has grown to be one of the largest education fairs in Taiwan. It’s a five-day integrated event in Taiwan’s four major cities: Taipei, Taichung, Hsinchu and Kaohsiung. The fair typically has 100 exhibitors and over 15,000 attendees. Since 2007, Commercial Service Taiwan has co-sponsored the OH! Study Overseas Education Expo.



November 12, 2018: Linden Education Agent Workshop – Taiwan

Linden Boarding Schools assists regionally accredited Boarding Schools with their efforts to recruit, enroll and serve international students. They will be bringing 15 – 20 U.S. boarding schools to meet with 30 Taiwan student agents.

For more information, please contact: Grace Tao, Commercial Specialist; Commercial Service - Taiwan or call 886-2-2720-1550, ext. 383


Dubai World Trade Centre, Sheikh Saeed Halls – Feb. 26-28, 2019

GESS Dubai 2019 will market its 12th year as a premier must attend event, the largest educational trade show exhibition in the Middle East. GESS Dubai 2019 will be held on Feb. 26- 28, 2019 at the Dubai World Trade Centre. Over 550 companies and brands from around the world exhibited their education supplies and solutions at GESS Dubai 2018.

The free to attend conference provided 3 days of inspirational talks and dynamic, hands-on workshops from global industry leaders & influential local practitioners, confirming GESS Dubai as the meeting place for educators to further their knowledge, learn from their peers and continue to promote the highest quality of education on the region.

With over 11,000 attendees from both private and public educational institutes, Ministries and educational associations, GESS Dubai is the perfect platform to present products to this burgeoning education market. For exhibition space contact Jonnie Wicks at For information regarding the U.S. pavilion and the Department of Commerce services at GESS Dubai contact Allison Moore at


U.S. International Student Day: Boosting Opportunities Through American Education and Technology

What Is International Student Day?

The goal of an International Student Day is to show to Ministries of Education, foreign educational institutions, and incoming students and their families, the personal impact that U.S. education and technologies can have in their communities. International Student Day seeks to highlight the opportunities resulting from a U.S. education and technologies in the classroom by sharing alumni and professor experiences to boost opportunities and increase efficiencies in their country.

International Student Day Events will take place around the globe. Each country program will be 2-3 hours in length and will feature presentations from local Students and Educators that will share how U.S. education and technologies applied to the classroom have increased their professional development. A networking reception will follow the presentations where the audience can speak with U.S. schools and technology firms to increase joint collaboration in the education and technology sector.

To participate or inquire, please contact


Virtual Education Events

Are you interested in an excellent opportunity to recruit international students?  How would you like to recruit students without ever setting foot on a plane?  The U.S. Commercial Service provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform.  Below is a list of upcoming Virtual Education Events.  If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.


Virtual Education Fair with India

Date: June 26, 2018

Who Should Participate: Community Colleges, Undergraduate, and Graduate Programs

Cost: $675 per institution 

In these popular events, six accredited U.S. institutions speak to an audience of agents and counselors at the U.S. Embassy and Consulates throughout India. Each school will promote their institution in a 10-minute presentation via an online platform, followed by a Q&A session. After the fair, each school will receive contact details of all agents and counselors that register, helping you quickly build a network of reliable contacts throughout the country. The large, reliable number of students from India to the United States makes it an attractive market, especially for educational institutions seeking to immediately increase their foreign student enrollment.

This is a tremendous opportunity to raise awareness about your school’s unique offerings to an eager audience seeking to learn more about academic options in the United States. In order to register, or if you have any questions, please contact


Virtual Education Fair with Hong Kong

Date: June 28, 2018

Who Should Participate: Community Colleges

Cost: $710 per institution 

The Virtual Education Fair allows your institution to reach student educational agents, guidance counselors, parents, and students in Hong Kong without leaving your office! The event will provide six educational institutions with the opportunity to present “live” through an online interface to constituents in Hong Kong. During the 2016/2017 academic year, Hong Kong ranked the 23rd leading place of origin for students coming to the United States (IIE Open Doors Report), which is significant given the size of the market. Some students tend to think that a private boarding school education can provide them with the academic, cultural and language skills that might improve their chances of entering elite universities in the United States. Summer camps serve as a catalyst for students planning on this education path.

This is a tremendous opportunity to raise awareness about your school’s unique offerings to an eager audience seeking to learn more about academic options in the United States. In order to register, or if you have any questions, please contact, or


Virtual Education Fair with China (Greater Shenyang area)

Date: Summer/Fall 2018
Who Should Participate:
U.S. Community Colleges
TBD limited to six (6) U.S. Institutions. Registration will be based on a first come, first served basis.

Interested in virtually meeting pre-screened student recruitment agents in the Greater Shenyang area, China? Located Northeast of Beijing and per the U.S. Consulate in Shenyang, this region has especially outstanding opportunities for U.S. Community Colleges to recruit students. In the 2016/17 academic year, the 350,755 Chinese students in the U.S. represented an 6.8% increase from the previous year and now comprise 32.5% of all international students in the U.S. The Greater Shenyang area, China, has tremendous student recruitment opportunities for U.S. community colleges. If you would like to register or have questions, please contact Jim Paul, U.S. Commercial Service Boston (MA),,tel.: 617-565-4304


For information on future virtual fairs in the following markets/regions, please contact:

Nigeria --

If there is a country/region that you are interested in that is not listed here, please let us know. For more information on any of these virtual fairs, or to be added to a list for specific events, please contact:


Top Education and Training Market Research

New! The Global Education Team has recently released the Education and Training Services Resource Guide 2018.

This resource guide includes comparable and individual market assessments of countries listed as best prospects for U.S. training and educational services. Assessments are based on observation and market research. You can access the guide by visiting:


Commerce Department Releases Report Ranking Top Export Markets, Including Education

With a goal of helping U.S. educational institutions identify export markets, the Top Markets Report on Education provides in-depth commentary on key cross-border opportunities, trends, and challenges for U.S. institutions aiming to broaden their global presence. Country case studies in the report include Brazil, China, France and Germany, India, South Korea, Saudi Arabia, and Vietnam. 

To access the Top Markets Report on Education at no cost to you, and to learn more about the Top Markets Series, go to the Department of Commerce press release and click on Education:

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  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website disclaimer statement.