Agritechnica 2017 USA Pavilion

November 12-18, 2017, Hannover, Germany

Agritechnica is the world’s largest trade show for agricultural machinery and services held every two years. More than 450,000 visitors, including almost 100,000 from outside Germany, visited the show in 2015, representing 115 different countries. In addition to full booth space within the USA Pavilion, we will repeat our mini-booth exhibit and our “Show Intel” program. Contact us today to find the right option for your company.

Full Booth Exhibit in the USA Pavilion Standard booth is 12 square meters. Larger booth space is available on a first come first serve basis. Cost to be determined.

  • Access to USA Pavilion amenities such as private meeting space, internet access, a hospitality center and prominent USA signage.
  • Exhibitor listing in the Agritechnica exhibitor guide (online and hard copy distributed at the show).
  • A full page, color promotion in the USA Pavilion Catalog distributed at the show.
  • Listing in a pre-show outreach campaign to prospective partners throughout the world.
  • Pre-show market research and support.
  • USA Pavilion networking reception.
  • Support at the show from the U.S. Commercial Service staff.

Mini Booth Exhibit If you don’t need a full booth, you can still exhibit as a mini booth exhibitor. A mini booth allows space for a one meter wide company banner and product literature display (about 6 square meters). Cost to be determined.

  • Access to USA Pavilion amenities such as private meeting space, internet access, a hospitality center and prominent USA signage.
  • A listing as an exhibitor in the Agritechnica exhibitor guide (online and hard copy distributed at the show).
  • A full page, color promotion in the USA Pavilion Catalog distributed at the show.
  • Listing in a pre-show outreach campaign to prospective partners throughout the world.
  • Pre-show market research and support.
  • Post-show Market Interest Report and Trade Lead Report.
  • USA Pavilion networking reception.
  • Support at the show from the U.S. Commercial Service staff.

Show Intel Program/Page in the USA Pavilion Catalog.

Even if you are exhibiting in a hall other than the USA Pavilion, you can advertise your company and products to potential partners across Europe and in neighboring markets. Advertisers will receive:

  • A full page, color promotion in the USA Pavilion Catalog distributed at the show.
  • If you have a booth outside the USA Pavilion at the show, U.S. Commercial Service staff will direct on-floor inquiries to your booth and you will be invited to the USA Pavilion networking reception.

Feedback from our 2015 USA Pavilion Exhibitors

WCCO Belting President and CEO Thomas Shorma said, “With the mini booth in the USA Pavilion, we were able to sign a new contract and meet many existing and prospective customers. Significant contributions from the U.S. Commercial Service included pre-show research which helped us develop a plan for how to spend our limited time and who to contact with, and the USA Pavilion, which was a perfect setup and a great investment value for us. It would have been very difficult for us to accomplish what we did without the convenience and benefit of the meeting room (which we used extensively) and the credibility that it reflected by conducting our meetings there.”

“The USA Pavilion definitely made things much easier for us,” said Bryan Garberg, Sales Manager at Grouser. “Having everything set up and ready to go took the weight off our shoulders and helped us focus on networking. The translator helped us overcome some language barriers and get our foot in the door on several new leads. The major benefit of the show was being able to have face-to-face meetings with major OEMs, dealers, and customers to finalize dozer sales and discuss future business opportunities. We wouldn’t have been able to make these contacts without the CS’s awesome services at the USA Pavilion. We’re definitely interested in having another booth in the USA Pavilion at Agritechnica 2017.”

Contact us to register or ask any questions. Agribusiness Team members are ready to help!

Meredith Bond
Omaha, NE
Meredith.Bond@trade.gov

402-597-0193

Monica McFarlane Scott
Minneapolis, MN
Monica.McFarlane@trade.gov

612-348-1656

Heather Ranck
Fargo, ND
Heather.Ranck@trade.gov

701-239-5080


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