New Zealand Statistics
Summary Market Entry Current Market Trends Current Demand Main Competitors
Best Prospects Subsector Focus: Helicopters Barriers Trade Events/Associations CS Contact
Capital: Wellington Population: 4.4 million GDP USD: USD 169.68 billion Currency: Kiwi Dollar Language: English
Summary New Zealand’s US$990 million aviation sector is a significant contributor to New Zealand’s economy. (2013 data; source: NZ Statistics) Besides a strong history of agricultural aviation, New Zealand’s exporters of perishable products such as seafood and flowers rely on the aviation sector for shipping their products to international markets. Tourism, another key sector is also reliant on the aviation sector. More than 8.4 million passengers travel on the main airlines' domestic services and 3.7 million visitors (99% of all travelers to New Zealand) arrive on international air carriers. In New Zealand there are about 9,000 active pilots and 3,830 aircraft representing approximately 500 models. U.S. aircraft represent more than 50 percent of New Zealand’s aircraft fleet (both fixed wing and helicopters). The composition of the fleet means U.S. aircraft parts are required by overhaul and maintenance providers. On January 2014, the Royal New Zealand Air Force signed a multi-million contract for 11 Beechcraft T-6 trainer aircraft. The first aircraft is due in New Zealand in September, 2014. U.S. imports of aircraft and aircraft parts totaled US$386 million in 2013. Most of New Zealand’s 800 aviation and related companies are small and privately owned. An exception is Air New Zealand with a majority shareholding held by the New Zealand Government. Pacific Aerospace, based in Hamilton, New Zealand is the only commercial manufacturer of aircraft. Market Entry New Zealand’s Civil Aviation Authority oversees aviation security regulations across the industry: http://www.caa.govt.nz Goods must comply under the Consumer Guarantees Act, 1993 and Fair Trading Act, 1996: http://www.consumeraffairs.govt.nz/for-consumers/law/the-fair-trading-act-1 The majority of goods imported in New Zealand are tariff-free. New Zealand Customs offers a working tariff online: http://www.customs.govt.nz/news/resources/tariff/theworkingtariffdocument/Pages/default.aspx All goods imported into New Zealand attract a 15% Goods and Services Tax (GST) There are no importing licensing requirements New Zealand measurement is metric New Zealand electricity supply is 230 voltage, 50 hertz Current Market Trends Aviation safety is the leading issue Cargo – local producers rely on efficient and competitive air cargo services Fuel efficiency – New Zealand is geographically isolated from its key markets Air travellers are both aging and becoming heavier Current Demand Airfare competition on New Zealand’s domestic routes has made flying more affordable which is creating an expansion in the domestic market. On international routes, mid-2014 Air New Zealand will be the first airline to receive the new Boeing Dreamliner. Domestic and international commercial air will spur demand for aircraft parts and accessories as part of a regular maintenance safety program. Competitors Although the United States is New Zealand’s lead source for aircraft and aircraft parts, U.S. companies face competition from leading European brands and domestic manufacturers. In 2013, French product was the leading import source for aircraft and aircraft parts. Air New Zealand operates 20 Airbus A320 of which seven Airbus are less than two years old. Best Prospects Aviation engines and components Parts for gliders and hang gliders Subsector Focus: Helicopters Per capita, New Zealand is reputed to have more helicopters than other country. CAA’s aircraft register records 804 helicopters. Helicopters mobility over this country’s rugged topography makes them ideal for using in New Zealand’s agriculture, film, outdoor sports and tourism sectors. New Zealand Helicopter Division: http://www.aia.org.nz/Divisions/rotor.co.nz.html Barriers There are no trade barriers against U.S. products and services. Trade Events/Associations There are no significant aviation trade events U.S. Commercial Service Contact Information: Ms. Janet Coulthart Commercial Specialist Janet.Coulthart@trade.gov +64 (4) 46 26 002
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