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Initial Market Check

Determine your market potential

IMC offers a quick and brief assessment of how a specific product will sell in the German market. This program helps U.S. businesses to get a preliminary overview of the market, providing rationale for their market entry decision.

The Initial Market Check (IMC) is usually the first-step to determine whether or not there is a market for your company’s products or services. The program is designed for U.S. companies that need a general assessment of the German market for their products or services and to ascertain initial market interest. It is particularly useful if you are interested in one of our Business Matchmaking services but aren’t sure if the results will merit the investment, because it will help you determine the feasibility of conducting such a service; e.g. an International Partner Search (IPS) or a Gold Key Service (GKS). Trade Specialists will get in touch with industry contacts and present your company and products to them, to receive feedback on the market conditions and include their findings in the final report, also presenting recommendations for next steps. In addition, our specialists will evaluate the competitive environment for your product or service and provide an opinion regarding the feasibility of entering the market.

Overview

An IMC report contains:

  • preliminary feedback from in-country industry contacts regarding their level of interest
  • evaluation of the market situation and opportunities for your product or service
  • analysis and recommendations advising on next steps to achieve exporting goals for the market

If the U.S. Company decides to proceed with a Gold Key Service (GKS) or an International Partner Search (IPS) in Germany within 6 months after delivery of the IMC, the cost of the IMC will be deducted from the GKS / IPS fee.

Eligibility

You must be an export-ready U.S. company seeking to export goods or services of U.S. origin or that have at least 51% U.S. content to utilize this service.

For further information, please contact Volker Wirsdorf in Frankfurt:

Email: Volker.Wirsdorf@trade.gov

Phone: +49-69-7535-3150


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