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Agricultural Machinery Industry

AGRITECHNICA – the international market for the agricultural machinery industry will be held in Hanover again from 15 to 19 November 2011 (Preview Days 13/14 November).

AGRITECHNICA is the leading machinery, equipment and management exhibition for professional plant production. This is where innovations are launched, trends set and visions discussed.

Altogether 2,300 exhibitors from 46 countries took a stand at AGRITECHNICA 2009 – all the global market leaders were there. The logical division into key product areas made agricultural machinery and equipment in 18 halls a genuine experience. As many as 355,000 visitors came to see this unique innovations forum, including 80,000 international visitors from 88 different countries.

This year’s Agritechnica will have six more halls added, a total of 24 halls, increasing exhibiting space by 15 percent. It is estimated that there will be about 10 percent more exhibitors in comparison to Agritechnica 2009 which would be approx. 2,500 exhibiting companies this year. Agritechnica 2011 will be even more international with 47 percent foreign companies, an increase of 14 percent compared to the 2009 exhibition, with numerous country pavilions including a North American Pavilion. This reflects that the international industry players view Agritechnica as an important venue to develop existing and new markets.


U.S. Exhibitors at Agritechnica 2011

26 U.S. companies will be exhibiting at Agritechnica 2011. Find a complete list of U.S. exhibitors here.


International Technical Program

A series of professional events will be held on these specialized topics:

  • International Agricultural Engineering Congress, 11 and 12 November
  • Agri-Markets 2011, 15 November
  • Seed Congress, 16 November 2011 (only in German)
  • Eastern Europe Conference, 16 November
  • Young Farmers Day, 17 and 18 November

Experts from academia, agriculture extension and consultancy, industry and practical farming will further be presenting practical and technical trends at three daily forums to present perspectives on current trends and important developments. Many of the forums will be held in English.


North American Pavilion

The U.S. Commercial Service is offering for the first time exhibition and market research opportunities for U.S. companies at Agritechnica 2011.

The North American Pavilion is being organized in partnership between the U.S. Commercial Service and the Association of Equipment Manufacturers (AEM). The U.S. Commercial Service is offering several options for U.S. companies to showcase their products at Agritechnica. Registered U.S. companies will receive exhibition space (1/3 booth with pop-up banner and brochure display), access to the amenities of the North American Pavilion, inclusion in a full-color catalog of participating companies, Commercial Service assistance in promoting your firm at Agritechnica, market/contact information for potential partners and access to Commercial Service delegations being escorted from throughout Europe. Additional services include the Gold Key Service for one-on-one matchmaking appointments and Industry Focused Promotion for email promotion to prospective attendees to Agritechnica from multiple markets where the U.S. Commercial Service has a presence.


Exhibitor Support Program (ESP)

The U.S. Commercial Service will be present to work with U.S. exhibitors at AGRITECHNICA 2011. Through the ESP, we will be able to provide you with a variety of services, including market research, assistance in finding suitable business partners and other customized services, all designed to promote your exports before, during and after the show. It includes the following elements:

  • Focused email promotion of U.S. exhibitors to local contacts in the electronics production industry (FREE)
  • Product listing on BuyUSA.gov Germany to generate additional leads (Featured U.S. Exporter for USD 150)
  • On-site counseling, market research, interpreting, and logistics assistance (FREE)
  • Follow-up with leads after the show per agreement with sector specialist (FREE)

If you are interested in using our support services at AGRITECHNICA 2011, please contact us.


Your U.S. Commercial Service Contact

At the show, agricultural machinery industry specialist Bettina Capurro will be working the floor on behalf of the U.S. exhibitors and support them throughout the show. To request additional support leading up to AGRITECHNICA 2011, or to receive advice on the German market, please contact the U.S. Commercial Service:

Bettina Capurro
U.S. Commercial Service Munich
Phone: +49 (0) 89 2888-751
Email: bettina.capurro@trade.gov


For more information on AGRITECHNICA 2011 please visit the organizer's website http://www.agritechnica.com/ .

*Note on Intellectual Property Rights (IPR):
Both the U.S. Commercial Service and Munich Trade Fairs International are proactively engaged in defending American companies against counterfeit and copyright infringement. Please see our guidelines about IPR at Trade Fairs in Europe on our website. It shows how exhibitors can be supported on this very important subject.

Also see information about the Commerce Department’s Strategy Targeting Organized Piracy (STOP!) and the State Department’s online Publication on enforcement of intellectual property rights.

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  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  BuyUSA.gov is managed by the International Trade Administration and external links are covered by its website disclaimer statement.