RVX - (THE RV EXPERIENCE) 2019 Detailed Event Information For RVX - (THE RV EXPERIENCE) 2019
RVX - (THE RV EXPERIENCE) 2019 -- Automotive Parts/Services Eq., Automobile/Light Truck/Vans, Transportation Serv. (other than Aviation)
Location/Date: Salt Lake City, UT, United States 03/12/2019 - 03/14/2019
Event Summary:
RVX - (THE RV EXPERIENCE) 2019, March 12-14, 2019, Salt Lake City, Utah is the Recreational Vehicle (RV) industry's biggest event in the United States, designed to spark consumer interest in the RV lifestyle by bringing the industry together to unveil the latest RV products, celebrating innovation, and providing inspiration and education to dealers to drive RV businesses forward. RVX will ultimately grow the U.S. RV industry by:

• RVX will showcase the industry's newest products during "The Reveal", sparking interest in the RV lifestyle shared by millions of Americans.

• Delivering educational content that empowers dealers to more effectively reach a new generation of consumers.

• Elevating the profile of RV service technicians, attracting more talent to the field and increasing the quality of service available to consumers.

• Celebrating the achievements of brands and individuals who are pushing the industry forward.

THE U.S. RV INDUSTRY EXPORT BASE

The United States is the world's largest producer of RVs, producing more than twice as many RVs as the rest of world combined.8 Because domestic demand has been so strong in recent years (temporarily exceeding supply at times), many manufacturers have not sought opportunities in other markets, except for Canada. Although some companies, particularly large manufacturers, have been actively involved in exporting their products, many small and medium-sized companies have focused their attention almost exclusively on the domestic market. Other SMEs are unaware of overseas opportunities. A current U.S. exports-to-shipments ratio of less than 10 percent further illustrates that exports do not yet play a significant role.

While U.S. RV manufacturers face competition in emerging markets from European manufacturers (particularly German and Slovenian), many consumers prefer U.S.-made RVs because they can be outfitted with features that European models cannot provide at a comparable price. European-built RVs do not have slideouts and tend to be smaller and more expensive than U.S. models.

Today, over 90 percent of U.S. RV exports are to Canada. Exports to the other nine largest markets are small. While Mexico is the second largest market, it represents just over 2 percent of U.S. exports. Five markets - Australia, United Kingdom (U.K.), China, Korea and United Arab Emirates (UAE) - each account for about 1 percent of exports. The remaining markets - Thailand, New Zealand and Italy - account for smaller amounts.

THE U.S. DEPARTMENT OF COMMERCE anticipates the greatest growth for U.S. exports to be in emerging markets, particularly China and Korea. In addition to increasingly favorable demographics and market conditions, growing consumer interest in RVs and camping, large numbers of existing campgrounds (Korea) and government efforts to promote tourism and develop RV and campground dedicated regulations (China) should enable opportunities for U.S. exports to grow in these countries.


Contacts:
Michael Thompson, Trade Event Programs
International Trade Specialist
Phone: 202-482-0671
Michael.Thompson@trade.gov
Liz Crawford, Recreation Vehicle Industry Association. Inc.

Phone: 703-620-6003 ext. 369
lcrawford@rvia.org

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