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Jill Lecia

Gatorade Marketing Director Latin America Beverages

PepsiCo

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Jill Leccia is the Latin America Marketing Director for Gatorade. She has been in this role since 2015, strengthening the Gatorade brand equity in the region and keeping the brand relevant to young athletes.  In this role she has been working on changing the brand focus from traditional advertising, still prevalent in most of Latin America, to innovative ways of reaching its audience, by relying on sponsorship of professional sports players and leagues with focus on football (aka soccer); by segmenting and targeting mass audiences via social media and; by amplifying authentic stories of athletes that fuel their performance with Gatorade.

Prior to her current role, Jill lead the international strategy and insights agenda for Gatorade, contributing to transforming the global brand positioning from sports drinks to sports performance innovator, while identifying worldwide growth opportunities to further expand the brand. Jill joined the Gatorade team after working for the Quaker Foods and Snacks Division in North America for 4 years.  Before joining PepsiCo she also worked in the Feminine Care Division of The Procter and Gamble Company in Caracas, Venezuela and Cincinnati.  Overall, she has more than 15 years of experience working in Marketing, Innovation and Strategy and Insights.

Jill graduated with honors from the MBA program at the University of Chicago, Booth School of Business.  She and her husband, Adrian, and 2 children, Diego and Vanessa, live in Miami.


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