Transform market potential to market success across the Western Hemisphere
Fort Lauderdale, FL • June 15-16, 2016


Tuesday, June 14, 2016

12:30pm – 5:30pm - Early Registration

1:00pm – 5:00pm – One-on-One Appointments with U.S. Commercial Diplomats

5:30pm - 7:30 pm – Welcome Reception (Sky Terrace)


Wednesday, June 15, 2015

7:30am - Registration, Continental Breakfast & Networking

9:00am – Welcome Remarks (Las Olas Ballroom)

  • Thomas A. Strauss, Southern Regional Director, U.S. Commercial Service
  • Antwaun Griffin, Deputy Assistant Secretary for U.S. Operations, U.S. Department of Commerce
  • Carlos Lopez Cantera, Lieutenant Governor, State of Florida

9:30am – 4:00pm - Concurrent One-on-One Meetings with U.S. Commercial Diplomats

9:30am – 10:30am - Plenary Session

State of the Americas – Strategic Overview of the Region
Why consider exporting to the Americas? The Western Hemisphere holds tremendous potential for U.S. goods and services. In 2013, it was the destination for 45% of all U.S. exports, more than any other region across the globe. Over half of all the United States’ Free Trade Agreements are with Western Hemisphere countries. This session will give a strategic overview of the Americas, providing important aspects to consider before we delve deeper into the program.

  • Donna Hrinak , President, Boeing Latin America/Former U.S. Ambassador
  • Juan Iramain, Head of Corporate Communications, Public Affairs, and Government Relations, Citi
  • Tom Clevinger, Senior Vice President – Managing Director -Global, Navistar
  • Ralph MacNamara, Director, Kaufman Rossin (Moderator)

10:30am – 11:00am – Networking Break (Las Olas Foyer)

11:00am - Concurrent Sessions

(1) Accessing the State-Owned Giants Through Multilateral Development Banks (Atlantic II and III)
Some of the region’s largest companies are State Owned Enterprises (SOE). They play a key role and serve as strategic actors in the countries’ economies, providing essential goods and services. Combined with contract values ranging from a few thousand dollars to multi-million dollar contracts, these projects include cornerstone public sector initiatives which can open the door to private sector opportunities. In 2015 alone, MDBs, including the World Bank and Inter-American Development Bank (IDB) approved more than $20billion in loans for projects in Latin America. Medium-sized U.S. companies as well as large corporations are well-positioned to sell into these projects and grow their regional exports.

(2) Market Focus: Canada and Opportunities to the North (Atlantic II and III)
The U.S. and Canada have the world's largest and most comprehensive trading relationship. Since the implementation of the North American Free Trade Agreement (NAFTA) in 1994, trade between the United States and Canada has more than doubled. Given the $1.4 trillion in bilateral trade and investment annually between Canada and the United States, the geographic proximity and the similarity in business cultures offers excellent opportunities for qualified U.S. firms.

  • Christopher Quinlivan, Senior Commercial Officer, U.S. Commercial Service Canada
  • Louise Leger, Consul General of Canada in Miami, Department of Industry, Trade, and Commerce
  • Ed Marsh, Advisor, American Express
  • Jorge Lang, Business Development, DeAngelo Marine Exhaust

12:15pm – Luncheon and Plenary (Las Olas Ballroom)

  • Kenneth E. Hyatt, Deputy Secretary for International Trade, U.S. Department of Commerce

2:00pm – Concurrent Sessions

(1) U.S. – Mexico Manufacturing – Back in the Race
The U.S. – Mexico border is one of the most competitive manufacturing zones in the world. Today, thousands of companies co-produce products together in the southwest United States and Northern Mexico. Learn how to join the manufacturing supply chain and feed materials to the U.S. – Mexico manufacturing zone. A panel of private sector experts will discuss manufacturing trends and strategies on both sides of the U.S. – Mexico border.

  • Teresa Tapia, Business Development Manager, Protech Global Solutions
  • Ross Pruett, General Sales Manager – Latin America, Crown Equipment Corporation
  • Alexandre Surman, Director of Strategic Sales, Reed Exhibitions México
  • Robert Queen, U.S. Commercial Service, El Paso, TX (Moderator)

(2) Making the Most of Challenging Markets (Atlantic II and III)
Opportunities abound throughout Latin America but challenging markets require creative solutions. Traditional tools of trade including export credit insurance and export financing are often not available. Learn how exporters, service providers and the U.S. Government leverage expertise in Latin American markets that have strong growth potential but nontraditional export solutions.

  • Jim Faulkner, Managing Director, Kroll
  • Jim Osceola, Senior Vice President of Hospitality, Seminole Gaming/Hard Rock Casinos
  • Michael McGee, Regional Commercial Officer, U.S. Commercial Service, Bogota, Colombia (Moderator)

3:15pm – Networking Break

3:45pm – 5:00pm - Plenary Session (Las Olas Ballroom)

Ambassador Series: CAFTA-DR at 10 – How to Boost Your Sales to Central America and the Caribbean (Las Olas Ballroom)
The CAFTA-DR Free Trade Agreement, now ten years in force, provides a vehicle for U.S. exporters to sell their goods and services to Central America and the Dominican Republic completely duty-free. In 2015 U.S. goods exports to the CAFTA-DR region totaled more than $32 billion, up 99% from pre-CAFTA-DR trade. Featuring a U.S. Ambassador, two Regional Senior Commercial Officers, a port director and a company representatives, this panel will feature vital information on how to tap into this often overlooked region to exploit opportunities in this market that can’t be ignored.


5:30pm – Networking Reception (Poolside Deck)


Thursday, June 16, 2016

7:30am - Registration, Continental Breakfast & Networking

9:00am – Opening Remarks (Las Olas Ballroom)

  • Eduardo Torres, Director, South Florida Director, U.S. Commercial Service

9:30am – 3:00pm - Concurrent One-on-One Meetings with U.S. Commercial Diplomats

9:15am – 10:30am - Plenary Session

E-Commerce & Innovation: Start-Ups Go South
By 2020, Latin America will have 640 million consumers, consuming more than twice as much as they did in 2012. These consumers are increasingly sophisticated and globally aware. They are demanding innovative products without waiting for the delayed Latin American product release their parents’ generation were accustomed to. With the proliferation of cross-border eCommerce trade, start-ups can go global on day one. What are some of the trending platforms and services that are immediately delivering today’s new start-up products to the doorsteps of the new Latin American consumer.

  • Sylvie De Wever, General Manager, eBay Latin America
  • Mauricio J. Vianna e Silva, CEO, MJV Technology & Innovation
  • Venky Krishan, Vice President – Sales, LiveNinja
  • Lisa Besserman, CEO & Founder, Startup Buenos Aires
  • Joshua Halpern, E-Commerce Innovation Lab, U.S. Commercial Service Silicon Valley (Moderator)

10:30am -11:00am – Networking Break

11:00am - Concurrent Sessions

(1) Energy & the Environment; Project Opportunities & Challenges (Atlantic II and III)
Latin America and the Caribbean are striving for a sustainable and resilient economic development to meet the challenges posed by global environmental change. U.S. companies that have technologies or solutions to help achieve this goal and overcome and address these environmental challenges will find market opportunities in sectors such as energy, water, construction and agriculture/mining. Discover how U.S. companies are uniquely positioned to supply the need for sustainable solutions to some of the globe’s biggest problems.

  • Naveen Sikka, Founder & CEO, TerViva
  • Juan Miguel Pinto, Sales Manager, Desalination Americas, Energy Recovery Inc.
  • Matt Card, Executive Vice President, Suniva
  • Rod Hirsch, Director, U.S. Commercial Service Oakland (Moderator)

(2) Developing Your Brand in Latin America (Atlantic II and III)
For both established and expanding businesses in Latin America, brands are your lasting impression of quality and experience. Have you created your branding campaign to enhance your export strategy? Are you seeking guidance to balance the mix of technology and personal contact? Understanding the cultural nuances and differences and taking into account that one-size-does-not-fit-all will allow you to dial-in and elevate your branding campaign in the region. From tried and true strategies to cutting edge technology, you will learn these tips for branding success.

  • Ray Casas, President, Wragg & Casas
  • Jill Leccia, Gatorade Marketing Director Latin America Beverages, PepsiCo
  • Kavita Kumar, Vice President of Global Sourcing and Supply Chain, Zumba Fitness
  • Juan Martinez, Director, Events & Promotions, Miami Marlins, L.P.
  • Nicole DeSilvis, Senior Commercial Officer, U.S. Commercial Service Guatemala (Moderator)

12:15pm – Networking Luncheon | Hosted by American Express (Las Olas Ballroom)
Export Achievement Certificate Presentation

1:45pm – Concurrent Sessions

(1) Risk Mitigation Strategies for Doing Business in the Americas
Economic indicators forecast sustained growth in the global economy overall in 2016; however, financial market volatility and  worsening  economic situations in select countries are expected to continue, increasing the credit, financial, and political risk associated with doing business internationally. How will your business mitigate the risks associated with selling into new markets? Are you taking the necessary steps to manage that risk? Join this session to learn financial risk management strategies to protect your balance sheet and develop new markets in the Americas.

(2) What Foreign Investment in Latin America means for U.S. Exporters
Latin America has been an attractive destination for foreign direct investment in recent years, especially from China. How does this influx of foreign investment affect opportunities for U.S. exports in the region? A panel of private and public experts will discuss investment trends in Latin America, which countries are recipients of these investments and how U.S. exporters can compete and/or partner to gain market share.

  • Byron Shoulton, International Economist, FCIA
  • Guillaume Corpart, Managing Director, Americas Market Intelligence, LLC
  • Marc Rosen, Director of International Business, Welch Foods, Inc.
  • Rick Ortiz, Senior Commercial Officer, U.S. Commercial Service Brazil (Moderator)

2:45pm – Networking Break

3:00pm – Closing Plenary Session (Las Olas Ballroom)

Ambassador Series: The Economic Outlook for the Americas – What Lies Ahead
Conclude your Discover Global Markets experience with a medium to long term economic outlook on the region. How should U.S. exporters continue to position themselves for strategic relevance as a trading partner in the region and how will the Trans-Pacific Partnership (TPP) help develop new markets for those U.S. exporters.

  • Michael A. Hammer, U.S. Ambassador to Chile
  • Holly Vineyard, Principal Deputy Assistant Secretary, U.S. Department of Commerce
  • Leo Alexander, Vice President of Global Sales, TMF Group
  • Ellen Lenny-Pessagno, Senior Commercial Officer, U.S. Commercial Service Chile (Moderator)

4:00pm – Program Concludes

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  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website disclaimer statement.