Explore and capitalize on new global export opportunities driven by advances in high-tech manufacturing
Scottsdale, AZ • February 16-17, 2017



Wednesday, February 15, 2017

12:30 – 5:00pm


1:00 – 5:00pm

One-on-One Appointments with U.S. Commercial Diplomats

2:30 - 5:00pm

Ask the Experts Roundtables

5:30 – 7:00pm

Welcome Reception

Thursday, February 16, 2017

7:30 – 8:30am

Registration, Continental Breakfast & Networking

8:30 – 9:00am

Welcome Remarks

Eric Nielsen: Regional Director-Southwest, U.S. Commercial Service
Ken Hyatt
: Acting Under Secretary for International Trade, U.S. Department of Commerce

9:00 – 9:30am

Keynote Remarks

Bob Witmer: Vice President of Advanced Technology for Honeywell Aerospace’s Engineering and Technology organization

10:50am – 5:00pm

One-on-One Meetings with U.S. Commercial Diplomats (Concurrent)

9:30 – 10:30am

Hecho en Los Estados Unidos: Opportunities for U.S. Suppliers of Advanced Manufacturing Products & Technology in Mexico
Mexico is the single most promising market for U.S.-made materials, industrial automation equipment and manufacturing technology. Our experienced panelists will share their insights about Mexican industrial trends and growth opportunities.


Todd Sanders
: (Moderator), President and CEO, Greater Phoenix Chamber of Commerce
Roberto Coronado
: Assistant Vice President in Charge and Senior Economist, Federal Reserve Bank of Dallas, El Paso Branch
Ed Camden
: President, Southwest Steel Coil, Inc.
Juan Cardenas
: Vice President of Sales and Applications Engineering, Caid Industries

10:30 – 11:00am

Networking Break with Sponsors

11:00am – 12:00pm

Asia: Surveying the Competitive Landscape
Asian markets represent some of the biggest opportunities for U.S. manufacturing technology companies, yet also, arguably, the greatest competitive challenges. Of the 20 largest machine tool producers, 10 are incorporated in Asia. From the developed markets of Japan and Korea, the rise and maturation of Chinese manufacturing, and the emerging markets of Southeast Asia, the Asian manufacturing landscape is varied. Our panelists will discuss innovative approaches to succeeding in Asia markets and share their thoughts about lessons learned.


Lawrence Collins
: (Moderator), Executive Director, Office of International Commerce, Louisiana Economic Development
Alan Turley
: Deputy Assistant Secretary for China and Mongolia, U.S. Department of Commerce
Daniel Marriott
: President, Spectra Symbol
Matthew James Reagan
: President, Industrial Metals International Limited

12:00 – 2:00pm

Luncheon & Keynote Address

2:00 -3:00pm

Building Your Sustainable Competitive Advantage in International Markets
The purpose of this panel session is to demonstrate the strategic value of technical standards and conformity assessment in international markets. Further, the session will focus on the importance of investing in and embracing technical standards as a means to develop innovative and market relevant technologies. Topics covered will include the state of the industry in advanced manufacturing standards and current and future standards development trends. The session will also examine case studies on the use of advanced manufacturing standards to reach global markets. Finally, panelists will discuss international best practices and explore how foreign competition is leveraging technical standards.


Gordon Gillerman
: (Moderator) Director, Standards Coordination Office, National Institute of Standards and Technology
Pat A. Picariello
: Director, Developmental Operations, ASTM International
Donald Zipperian
: Owner, CEO, CTO, PACE Technologies
Tom Fabien
: Research Manager, Commercial & Industrial R&D, UL LLC

3:00 – 3:30pm

Networking Break with Sponsors

3:30 – 5:00pm

Successful Strategies for the Innovative Business – Protect your Intellectual Property
Delivering advance manufacturing successfully into the global marketplace depends increasingly on producing and protecting intellectual property (IP) assets. Identifying and protecting these assets can offer a significant competitive advantage for U.S. business and minimize counterfeit production.


Karen Dickinson
: (Moderator), Shareholder, Polsinelli PC
Daniel K. Christensen
: Group Counsel of IT, Privacy & Security at Intel Corporation
John Cabeca
: Regional Director, West Coast United States Patent and Trademark Office (USPTO)
Natasha Rodovsky
: Director, Global Patent and Technology, Boeing Intellectual Property Licensing

5:30 – 7:30pm

Networking Reception

Friday, February 17, 2017

7:00 – 8:00am

Registration, Continental Breakfast & Networking

8:00 – 8:30am

Opening Remarks

Judy Rising Reinke: Acting Director General, U.S. and Foreign Commercial Service, U.S. Department of Commerce

8:30 – 9:30am

Strategic Cross-Sector Expertise Leads to Success in Europe

The European Union Framework Program for Research and Innovation, Horizon 2020, has earmarked nearly €80 billion of funding available over 7 years (2014 to 2020) to increase Europe’s competitiveness. A significant portion of that funding is being applied to Advanced Manufacturing, with the goal of increasing Europe’s manufacturing from 16% of GDP to 20% of GDP by 2020. Our panelists will discuss how U.S. companies can succeed in the competitive European marketplace, and what obstacles these companies must overcome to find success.


Larry Turner
: (Moderator), President & CEO, Hannover Fairs USA
Hank Marshall
: Economic Development Executive Officer, City of Phoenix Community and Economic Development Department
Klaus Brisch
: Partner, DWF Germany
Dave Rugaber
: Executive Vice President, Sales, Marketing and Business Development, Oberg Industries

9:30am – 3:30pm

One-on-One Meetings with U.S. Commercial Diplomats (Concurrent)

9:30 – 10:30am

Digital Strategies for Advanced Manufacturers
Digital tools and resources help manufacturers increase their sales and brand awareness internationally. This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition.


Steven Zylstra
: (Moderator), President & CEO, Arizona Technology Council
Motto Danino
: Vice President of Operations, Oro, Inc.
Derek Edmond
: Managing Partner, KoMarketing
Robert Dean
: Senior Advisor to Boards and Global Executive Teams

10:30 – 11:00am

Networking Break with Sponsors

11:00 – 12:00pm

Market Identification and Penetration
Panel explores critical questions companies pose when searching and identifying new markets and practical, relevant arguments with supporting facts for penetrating interesting markets, a business panel’s view on “what works” and “what does not work” in selecting and entering markets.


Josh Davis
: Director, International Trade, Greater Houston Partnership
Nate Muncaster
: Director of Global Business Development, Polyguard
Bret Scholtes
: President and Chief Executive Officer of Omega Protein Corporation
Michelle Schulz
: Founder and Co-Chair, Gardere’s International Trade Group

12:00 – 2pm


Lively Panel Discussion: Experts on Exports: Lessons Learned
As markets transform and buyers increasingly seek customized, connected solutions a panel of experienced business leaders will share their successes, challenges and strategies for selling innovative goods and services globally.


Glenn Hamer
: (Moderator), President & CEO, Arizona Chamber of Commerce and Industry
Thomas Cook
: Managing Director, Blue Tiger International
Tom Dustman
: Sales Director, Sunnen Products Company
Steven J. Martinek
: Director of Sales and Marketing, 4D Technology

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