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WEBINAR 2016

Webinar - Health IT Market Trends and Opportunities in Brazil

The US Commercial Service at the US Consulate in Sao Paulo Brazil will hold a Webinar to discuss Health IT Market Trends and Opportunities in Brazil.  Some of Brazil’s leading hospital executives will share their vision of the future of the health care sector and how health IT will transform the sector.  Webinar attendees will also hear from leading thinkers about the state of the Brazilian health care sector.

Speakers (BIOs available below):

  • Everett Wakai, Commercial Officer at the U.S. Commercial Service Sao Paulo – “Health IT in Brazil – Market Overview”
  • Dr. Beatriz de Faria Leao, President of the Brazilian Health Informatics Association – “Project development, technical standards and health IT business opportunities in the public sector”
  • Dr. Gustavo Schulz, CEO of Zilda Arns Public Hospital (EMRAM Level 6) - “Key Success Factors to delivering quality and excellence in the public healthcare sector (SUS)”
  • Dr. Vitor Asseituno, CEO of Live Healthcare Midia , “Start-up and innovation ecosystem in the Brazilian Health IT Market”
  • Mr. Reese Edwards, VP International Affairs, United Health Group - “Doing business in the Brazil healthcare sector – an American executive’s perspective”
  • Prof Magdala Novaes , Coordinator of the Nucleo for Telessaude of the Hospital das Clinicas of the University of Pernambuco – “An Overview of the Pernambuco Healthcare System – opportunities and challenges”

Date: August 16, 2016 1:00-2:30PM EST

Program and speakers info:
http://2016.export.gov/brazil/industryhighlights/healthit/eg_br_101751.asp

Register Now!:
 https://emenuapps.ita.doc.gov/ePublic/event/editWebReg.do?SmartCode=6Q7M

Cost: US$35

SAVE THE DATE: 3RD Annual Health IT Trade Mission to Brazil – Sept 25-30 – Sao Paulo and Recife

The Mission

The U.S. Commercial Service at the U.S. Consulate General in Sao Paulo is pleased to announce the 3rd Annual Health IT Trade Mission. This high impact business centered mission is designed to help U.S. health IT companies build their business in one of the world’s largest health care markets.

The Program

1. Learn first-hand about Brazil’s emerging health IT market, policies and business opportunities

2. Showcase your company’s technology to senior-level public and private health care officials and potential partners

3. Access and network with Brazil’s health IT policy makers, thought leaders and entrepreneurs

4. Contribute to the development of a big emerging market

Why Brazil?

Brazil is the seventh largest economy in the world, representing 55% of South America’s GDP. It is considered the economic engine of South as it continues to bring millions of Brazilian into the middle class raising the per capita disposable income. At the same time Brazilians are avid users of connected devices and have become the biggest users of social media in the world. The country has one of the world’s largest and fastest growing healthcare markets, investing nearly 9% of its GDP annually in health care services, products and technology solutions.

Soaring treatment costs, a growing rate of chronic disease, universal coverage and quality care improvement policies are driving demand for greater healthcare efficiency and productivity. Health policymakers, administrators, industry stakeholders and practitioners are looking to health IT as part of the solution. The Brazilian public is also demanding e-health solutions as part of the health care offering. According to an Accenture study, 90 percent of Brazilians believe e-health resources are important while 70% would consider opting for a health care provider that offers EHR/PHR solutions.

Trade Mission info:
http://2016.export.gov/brazil/industryhighlights/healthit/eg_br_100665.asp

REGISTER FOR THE TRADE MISSION HERE:
https://emenuapps.ita.doc.gov/ePublic/TM/6R18

For more information, please contact:

Everett Wakai – Commercial Officer
U.S. Commercial Service 
U.S. Consulate, Sao Paulo, Brazil 
Tel (55-11) 3250-5402
Everett.Wakai@trade.gov

Jefferson Oliveira - International Trade Specialist, Lifesciences and Biotech
U.S. Commercial Service 
U.S. Consulate, Sao Paulo, Brazil 
Tel (55-11) 3250-5136
Jefferson.Oliveira@trade.gov

Patricia Marega - International Trade Specialist, IT Sector
U.S. Commercial Service 
U.S. Consulate, Sao Paulo, Brazil 
Tel (55-11) 3250-5482
Patricia.Marega@trade.gov

Speakers

  • “Health IT in Brazil – Market Overview”

Everett Wakai is the Standards Attaché for South America and Commercial Officer at the U.S. Commercial Service, U.S. Consulate General in Sao Paulo, Brazil.  He works with U.S. and Brazilian industry as well as the Brazilian Government to foster greater bilateral trade and economic integration.  As the health IT Team leader for Brazil he launched the U.S. Commercial Service Brazil Healthcare Transformation Initiative promoting greater U.S. health IT in Brazil to improve health outcomes and drive down healthcare costs.  As part of the initiative, he formed and chairs the Commercial Service Brazil Health IT Strategic Advisory Committee composed of 15 U.S. health technology companies to formulate and coordinate healthcare transformation policies and best practices in Brazil.

  • “Projects, norms and opportunities for health IT in the public sector”

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Dr. Beatriz de Faria Leao

Beatriz de Faria Leão has an MD and a PhD and has done a Post-Doctoral in Health Informatics at the Medical Informatics Department of Erasmus University, Rotterdam. She has been into health informatics since 1982 and she is one of founders and the current President Elect for the Brazilian Health Informatics Association (SBIS).Beatriz works as a healthcare informatics consultant for Hospital Sirio Libanes in São Paulo where she also coordinates the Graduate program of Health Informatics. Thus, Ms. Leão has a wide knowledge about projects and norms in the health IT sector that is linked with her knowledge about opportunities for companies in the public sector. Beatriz is the convener of WG1 Frameworks, Architecture and Models of the Brazilian Mirror ISO TC 215 Committee and Vice-Convener of this same WG at ISO TC 215. She’s also the coordinator of IMIA Standards WG.

  • “Key Success Factors to delivering quality and excellence in the public healthcare sector (SUS)”

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Dr. Gustavo Justo Schulz

Doctor by Federal University of Paraná where he also completed Masters in Surgery, with Residency in General Surgery and Digestive Surgery. Specialist by the Brazilian College of Surgeons and Brazilian Digestive Surgery College. A postgraduate degree in SUS Hospitals Clinical Management by Syrian-Lebanese Hospital/Dom Cabral Foundation.  Municipal public servant since 2010, Medical Residency Commission coordinator. He is currently counselor of the Regional Council of Medicine of Parana (CRM / PR) and deputy head of the Supervision of Professional Practice Department. Nowadays he is general director of Feaes, the State Foundation of Specialized Health Care in Curitiba, Paraná. Mr. Schulz has a wide understand in the public healthcare sector and the paths that are necessary to achieve quality and excellence.

  • “Start-up and innovation opportunities in the Brazilian Health IT Market”

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Dr. Vitor Asseituno

Physician with a MBA on Finance. Vitor worked in venture capital, accelerators (Rock Health) and was a Lieutenant at the Brazilian Air Force. Currently CEO of Live Healthcare Media (leading healthcare B2B media in Brazil), and partner at Berrini Ventures, first health accelerator in the country, with 4 companies in portfolio. Mr. Asseituno will share his own experience about innovation and start-ups in the health sector in Brazil.

  • “Doing business in the Brazil healthcare sector – an American executive’s perspective”

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Mr. Reese Edwards

Reese Edwards is UnitedHealth Group’s Vice President of Strategic Initiatives based in Denver, Colorado. He leads, directs and executes on high priority projects within the organization’s External Affairs Department. He works on issues related to UnitedHealth Group’s public policy, health modernization, public affairs and philanthropic interests. Reese oversaw UHG International Affairs in Brazil from 2014 to June 2016. He was responsible for developing public policies aimed at improving and enhancing the quality and effectiveness of the Brazilian public and private health care systems by working collaboratively with Congress, the Ministry of Heath, Non-Governmental Organizations and other key decision-makers. Reese has more than 20 years of government relations and campaign experience. Edwards earned a master’s degree in public administration and a bachelor’s degree from the University of South Carolina. Mr. Edwards will share his business experience with Brazilian stakeholders for the healthcare sector.


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