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Health IT Business Development & Technology Mission

Brazil – August 17-20, 2015

The Mission

The US Commercial Service at the US Consulate is pleased to announce the Health IT Business Development and Technology Mission. This high impact business centered mission is designed to help U.S. health IT companies build their business in one of the world’s largest health care markets.

The Program

1. Learn first-hand about Brazil’s emerging health IT market, policies and business opportunities

2. Showcase your company’s technology to senior-level public and private health care officials and potential partners

3. Access and network with Brazil’s health IT policy makers, thought leaders and entrepreneurs

4. Contribute to the development of a big emerging market

Why Brazil?

Brazil is the seventh largest economy in the world, representing 55% of South America’s GDP. It is considered the economic engine of South as it continues to bring millions of Brazilian into the middle class raising the per capita disposable income. At the same time Brazilians are avid users of connected devices and have become the biggest users of social media in the world. The country has one of the world’s largest and fastest growing healthcare markets, investing nearly 9% of its GDP annually in health care services, products and technology solutions.

Soaring treatment costs, a growing rate of chronic disease, universal coverage and quality care improvement policies are driving demand for greater healthcare efficiency and productivity. Health policymakers, administrators, industry stakeholders and practitioners are looking to health IT as part of the solution. The Brazilian public is also demanding e-health solutions as part of the health care offering. According to an Accenture study, 90 percent of Brazilians believe e-health resources are important while 70% would consider opting for a health care provider that offers EHR/PHR solutions.

MARKETING PARTNERSHIP OPPORTUNITIES

Participation in the Health IT Business Development & Technology Mission

The U.S. Commercial Service at the U.S. Consulate General in Sao Paulo Brazil will organize a Health IT Business Development & Technology Mission to Rio de Janeiro and Sao Paulo, August 17-20, 2015. Approximately twenty innovative U.S. Health IT companies are expected to participate as mission delegates. This high-level business development event is designed to foster greater U.S.-Brazil cooperation in the health care sector, strengthen commercial relations and enable U.S. companies to meet Brazilian policy makers, industry thought leaders and potential partners and buyers in the health IT sector.

The mission will include discussions on the state of the health IT sector, market trends and business opportunities in Brazil and hospital site visits. During the 4-day event U.S. mission delegates will engage senior-level government officials, leading healthcare practitioners and industry representatives on some of the most critical health IT issues facing the sector. An opening reception, select round table events, networking luncheons, an exclusive relationship building dinner and a gala cocktail and numerous informal and formal exchanges will provide unique face-to-face opportunities to engage in meaningful conversations and promote U.S. health IT companies in Brazil.

Benefits of Becoming a Marketing Partner

The Health IT Health Business Development & Technology Mission is an excellent opportunity to position your company as a leader in the health care space and contribute to strengthening U.S.-Brazil health care cooperation. As a marketing partner, your organization will gain exceptional visibility prior to and during the 4-day mission as this event will be promoted throughout the U.S. international business community and Brazil. Your organization will also be recognized by level (Platinum, Gold, and Silver) through conference program announcements, printed materials, event signage and press releases. Please see the next page for specific benefits broken down by partnership level.

PARTICIPATION FEES:

Delegation Member: $ 2450 SME’s | $ 2875 Large Companies | $ 875 Per Additional Participant

  • One ticket to the networking receptions and conferences in Rio de Janeiro and Sao Paulo
  • Company profile in program booklet
  • Participation and company presentation at numerous formal functions

Partnership Levels:

Silver Sponsor: $8,000

  • Two ticket to the networking receptions and conferences in Rio de Janeiro and Sao Paulo
  • Company profile/advertisement in program booklet
  • Company logo featured on covers of printed booklets, and on-site banners or signage
  • Contact list for attendees and supporting organizations
  • Recognition in event press release

Gold Sponsor: $11,500

  • Recognition as a Gold sponsor at all mission functions and networking receptions
  • Three tickets to the networking receptions and conferences in Rio de Janeiro and Sao Paulo
  • Special podium recognition during main events
  • Promotional display in prominent location at the conference
  • Company profile/advertisement in program booklet
  • Company logo featured on covers of printed booklets, and on-site banners or signage
  • Contact list for attendees and supporting organizations
  • Recognition in event promotion email campaigns
  • Recognition in event press release
  • Recognition in e-mail recruitment campaigns

Platinum Sponsor: $15,000

  • Recognition as a Platinum sponsor at all mission functions and networking receptions
  • Five tickets to the networking receptions and conferences in Rio de Janeiro and Sao Paulo
  • Special podium recognition during main events
  • Promotional display in premium location at all events
  • Company profile/advertisement in program booklet
  • Company logo featured on covers of printed booklets, and on-site banners or signage
  • Contact list for attendees and supporting organizations
  • Recognition in event press release
  • Recognition in event promotion email campaigns
  • Recognition in e-mail recruitment campaigns
  • Recognition during pre-mission webinar

FOR MORE INFORMATION:

U.S. Commercial Service - U.S. Consulate, São Paulo - Brazil

Everett Wakai | Everett.Wakai@trade.gov | 55-11-3250-5402

Jefferson Oliveira | Jefferson.Oliveira@trade.gov | 55-11-3250-5136

Patricia Marega | Patricia.Marega@trade.gov | 55-11-3250-5482

In U.S.:

LeeAnne Haworth - Senior International Trade Specialist
U.S. Commercial Service, Philadelphia
Tel: 412-644-2816 
LeeAnne.Haworth@trade.gov


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