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Export Questionnaire - Results

Your Score is:

Assessment Results:
Please follow the appropriate link below based on your assessment score:
0-20    You are on the right track, but you have a long way to go
21-35    A good beginning, but you still have work to do
36-65    You are well on the way to being a successful exporter
66-90    You are almost there, you just need to fine-tune your plans
91-100    You are ready to export

Your Answers to the Questions:

1. Does your company have a product or service that has been successfully sold in the domestic market?
  (You did not answer this question) [No] - A product or service's success in the domestic market is a good indicator of its potential success in markets abroad. If your product or service is untried in the domestic marketplace, you could benefit from concentrating on domestic sales first. In the meantime, it would be useful for you to look through the Basic Guide to Exporting to see what to expect when your product or service is ready to export. Alternately, many companies make a business of taking other companies' products into the export marketplace. These export management companies, trading companies, and brokerage firms benefit by representing products or services that have done well in the domestic market. Click here to find out more.
2. Does your company have or is your company preparing an international marketing plan with defined goals and strategies?
  (You did not answer this question) [No] - Many companies begin export activities haphazardly, without carefully screening markets or options for market entry. While these companies may or may not have a measure of success, they may overlook better export opportunities. If early export efforts are unsuccessful because of poor planning, your company may be misled into abandoning exporting altogether. Formulating an export strategy based on good information and proper assessment increases the chances that the best options will be chosen, that resources will be used effectively, and that efforts will consequently be carried through to success. To learn more about formulating an export strategy, click here. For help in creating a marketing plan, click here. To find market research on the countries you are interested in selling to, visit the Market Research Library.
3. Does your company have sufficient production capacity that can be committed to the export market?
  (You did not answer this question) [No] - It is important that your company can meet the demand that it is creating. You may need more space and equipment in order to manufacture for the specific countries you are selling to (who have their own product standards and regulations). Expanding into the international marketplace will result in a higher number of units to manufacture and you do not want this increase in production to affect quality of output. You should consider expanding your capacity or finding alternate means to meet the demand before beginning to export. To get an idea about how much production capacity may be needed to ready your product for exporting, click here.
4. Does your company have the financial resources to actively support the marketing of your products in the targeted overseas markets?
  (You did not answer this question) [No] - Market development requires funds. This is a big hurdle for many companies, as it involves activities such as international travel, trade show participation, market research, and international business training. However, there are many government programs to help finance selling overseas. The Export-Import Bank, Small Business Administration, and Department of Agriculture all have programs that provide financial assistance to U.S. exporters. For more information on financing your export transactions, click here.
5. Is your company's management committed to developing export markets and willing and able to dedicate staff, time and resources to the process?
  (You did not answer this question) [No] - Management commitment is the number one determining factor for export success. Developing an export market takes time and effort. If your company does not have the time and resources to commit to developing an export market, you might want to consider using the services of an export management trading company [export trading company affairs]. To learn about how exporting will affect your company, click here. To find the best approach to exporting based on your company's resources, click here.
6. Is your company committed to providing the same level of service given to your domestic customers?
  (You did not answer this question) [No] - This is a commitment that you must make before beginning to sell overseas. A successful exporter treats his or her foreign business with the same commitment and service as the domestic business. For information on establishing policies to deal with international inquiries, building relationships with overseas customers, and options for service delivery, click here.
7. Does your company have adequate knowledge in modifying product packaging and ingredients to meet foreign import regulations and cultural preferences?
  (You did not answer this question) [No] - Selecting and preparing your product for export requires not only product knowledge but also knowledge of the unique characteristics of each market being targeted. Market research conducted and contacts with foreign representatives should give your company an idea of what products can be sold and where. However, before the sale can occur, your company may need to modify a particular product to satisfy buyer tastes or needs in foreign markets, or legal requirements for the marketplace. For general information on preparing your product for export, click here. For information on regulations and export controls and specific industry and regional information, visit the Trade Information Center web site at
8. Does your company have adequate knowledge in shipping its product overseas, such as identifying and selecting international freight forwarders and freight costing?
  (You did not answer this question) [No] - When shipping a product overseas, you must be aware of packing, labeling, documentation and insurance requirements. An international freight forwarder can help. These agents are familiar with the import rules and regulations of foreign countries, the export regulations of the U.S. government, the methods of shipping, and the documents related to foreign trade. Freight forwarders assist exporters in preparing price quotations by advising on freight costs, port charges, consular fees, costs of special documentation, insurance costs and their handling fees. For general information on shipping your product overseas, click here. For more information on freight forwarders, visit the National Customs Brokers and Freight Forwarders Association of America at
9. Does your company have adequate knowledge of export payment mechanisms, such as developing and negotiating letters of credit?
  (You did not answer this question) [No] - Experienced exporters have extensive knowledge of export payment mechanisms and extend credit cautiously. They evaluate new customers with care and continuously monitor older accounts. For general information on ways to receive payments, selecting a method of payment, and currency issues and payment problems, click here. It is always advisable to check a buyer's credit. A U.S. Commercial Service International Company Profile (ICP) provides useful information for credit checks. An ICP contains financial information on a foreign company and a discussion regarding its size, capitalization, and years in business.