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Wisconsin Export Success Stories

Finding Partners in Scandinavia


“We were able to appoint a new distributor, resulting in an immediate impact on our sales.”

– Glaselyn Miller, Director of Global Sales and Distribution, Lucigen Corporation

Background

  • Lucigen Corporation, located in Middleton, Wis., is a life science company that provides DNA cloning, sequencing, and protein expression to scientific researchers.

Problem: Finding the right expansion partners

  • Despite success here in the U.S., the company was intent on developing an international business strategy and finding channel partners in Northern Europe in order to expand its global competitiveness.

Growing Sales in Scandinavia

Lucigen’s expansion in Northern Europe shows state and federal partners can transform Wisconsin firms from “occasional” exporters to companies that prioritize international growth in their business strategy:

  • Inspired after it completed the ExporTech* program, Lucigen wanted to expand its presence in Norway and Sweden,
  • Lucigen executives reached out to the U.S. Commercial Service to identify pre-screened distributors in Norway and Sweden,
  • The company identified a new distributor with help from commercial officers at U.S. Embassies in Northern Europe,
  • Lucigen’s sales rose 30 percent in Norway and Sweden only three months into using their new distributor,
  • The rise in exports supports 25 jobs at the company, and
  • Lucigen recently hired a Global Sales Manager to continue its proactive approach to expanding around the world.

Learn how the U.S. Commercial Service can connect your business with international markets.


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