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How to Sell at International Trade Shows in Germany – The CeBIT IT Show

International trade shows are a great way for small and midsized companies to find buyers for their products. Hundreds of shows in dozens of sectors are held in Germany, which has been trade show central for hundreds of years. This five-part video takes you to one such show in the IT sector.

No matter the sector, these videos demonstrate: the scope and size of international trade fairs; the benefits of having buyers from dozens of countries under one roof; other benefits of exhibiting at the shows including exposure in industry press; best exhibition practices; business culture protocol; and help from U.S. government export promotion programs.


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  Notice to Visitors!


  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site

  BuyUSA.gov is managed by the International Trade Administration and external links are covered by its website disclaimer statement.