Travel and Tourism

Travel and Tourism: Attracting More International Visitors to the USA

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The Commercial Service helps U.S. tourism companies including promotion bureaus, CVBs, hotels, tour operators, and more to capture international business. We support you through the activities of our Travel & Tourism (T&T) Team comprised of tourism specialists throughout the U.S.

Team members can help you understand global markets, develop international marketing plans, meet buyers at international trade shows, and much more.

Learn more about what we can do for you:

• Read the latest market research (found below)

Detailed Event Information For International Travel and Tourism Markets: Traditional vs. BRIC Detailed Event Information For International Travel and Tourism Markets: Traditional vs. BRIC
International Travel and Tourism Markets: Traditional vs. BRIC -- Travel and Tourism Industries
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Location/Date: Washington, DC, United States 05/30/2013 - 05/01/2014
Event Summary:
This is a recorded webinar. On May 30th 2013 at 3:00pm Eastern Time (12:00pm) the U.S. Department of Commerce, Commercial Service Travel and Tourism Team, Office of Travel and Tourism Industries (OTTI) and Travel Market Insights shared a new way to look at using research data to make decisions. Brand USA completes the picture by providing an update on key international markets and their work in those markets. The UNWTO projects that emerging markets will grow faster than traditional overseas markets. What does this mean for the United States and your destination or business? In the U.S., the top four traditional markets (Japan, United Kingdom, Germany and France) have dominated the arrivals market. In 1996, the market share of these four countries for all overseas countries was over 50%. Where is it now? The BRICs (Brazil, Russia, India & China) represented less than 6% of all arrivals in 1996. How has this changed since then? The strong growth from the emerging markets has forced many travel and tourism businesses to look more closely at their international marketing efforts. On the one hand, everyone is talking about the emerging markets. At the same time, many U.S. destinations and businesses have made years' of investment in the top traditional visitor markets. This webinar - "Traditional vs. BRIC" takes a unique look at how four emerging markets stack up against four traditional markets for overseas visitor arrivals to the United States. Who should register for this program? Anyone asking the question: "On what markets should I be focused in the next five years?" There are three speakers featured on this webinar: Ron Erdmann, Research Director, Office of Travel & Tourism Industries, Scott C. Johnson, Principal, Travel Market Insights, and Michael Carroll, Vice President of Marketing for Brand USA. Mr. Johnson has been working with travel industry clients for 23 years to assist them in using the OTTI data for market decision making and approaches. Mr. Carroll's significant expertise in branding and marketing will enrich the webinar experience, providing participants with specifics about how their efforts will drive international visitation from these markets Program Details: Recorded on May 30, 2013 at 3:00-4:30 p.m. EDT (U.S.), 12:00-1:00 p.m. PDT Event Cost: $50 ($25 for recording) Netreplay link will be sent after registration and payment is received. The netreplay will be available until May 2014. For questions, please contact Anastasia Xenias, PhD, in the U.S. Commercial Service at 212-809-2685 ( or Ron Erdmann in OTTI at 202-482-4554 ( in the United States.

Anastasia Xenias, New York
Senior International Trade Specialist
Phone: 212-809-2685
Ron Erdmann, Office of Tourism
Deputy Director
Phone: 202-482-4554