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Education Team Newsletter – Fall 2017

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Featured Market: France
By Isabelle Singletary, Commercial Specialist, U.S. Commercial Service – Paris

Why is France a good student market?

In France, the United States is known to be home to some of the world’s best colleges and universities. As English is the language of business and diplomacy in the European Union, there is growing interest in studying in English speaking countries, such as the United States. During the 2015-2016 academic year, 8,764 French students pursued academic study at U.S. colleges and universities, contributing $334 million to the US economy. Accordingly, with a well-thought-out strategy, U.S. academic institutions have a unique opportunity to attract French students. Thus, the U.S. is the 5th study abroad destination for French student.


Market Entry & Opportunities

France is a solid market for schools interested in diversifying their international student body. Most universities have implemented the Bologna Process and shifted to a three-tier bachelor/master/doctorate system of education – making the comparison of educational credentials easier. In addition, France benefits from high per-capita income, strong secondary school education ties to the U.S. and substantial business ties with the United States. The United States and France express their support for the Transatlantic Friendship and Mobility Initiative promoting increased student and junior researcher mobility and exchanges. This initiative aims to double the number of U.S students going to France and the number of French students coming to the United States by 2025, and is endorsed by the Association of American Universities, IIE and NAFSA. According to local education agents, most French students are looking for an authentic American academic experience, which presents opportunities for schools across the United States. Many schools are successful in France through partnership agreements with French schools which cover student exchange and the recognition of course credits between partner institutions.

Also in France, the high unemployment rate has led some students to pursue the perceived employment advantage offered by a college degree. Although most universities in France offer free or nearly free tuition, these are often overcrowded while top tier French “Grandes écoles” are extremely competitive.

In additional to traditional student fairs, U.S. colleges and universities should consider reaching French students through on-line advertising, blogging, Facebook, and Twitter. In France, most U.S. colleges and universities focus their recruitment efforts in Paris and yet recruitment efforts that include other cities in France in addition to Paris, particularly those with strong universities or a sister city connection, generally yield effective results for example:

  • Rennes which hosts approximately 60,000 students and 4,000 researchers has international student programs with universities, such as the University of Rhode Island, the University of Massachusetts, Nazareth College (Rochester, NY), and the University of Rochester. The main University of Rennes hosts more than 450 students from at least 45 countries each year.
  • Bordeaux has around 80,000 students that study at the University of Bordeaux (which partners with the U. of Cincinnati (Ohio), Northern Arizona University, University of Oklahoma, and others), Sciences Po Bordeaux (Middlebury College), Bordeaux-Montaigne (the University of California system). Bordeaux’s sister city is Los Angeles.
  • Lyon has about 126,000 students (among whom over 12,500 foreigners) which makes it the second largest city – after Paris – for its student population. ENS (France’s largest school of engineering) has cooperative agreements with 14 different U.S. institutions. CEFAM (the French-American School of Management) conducts joint business degrees with five different American universities (Northeastern University in Boston, Temple University in Philadelphia, Old Dominion University in Norfolk, Pace University in NYC, and Siena College in Loudonville). 

In 2016, the United States remained the largest destination for international students. There are many opportunities for U.S. colleges and universities to increase the number of French students in the United States. While France ranks 18th with regards to the number of students studying abroad in the United States, this market is growing, showing steady increases annually. U.S. institutions and programs of study are well respected in France and allow students to gain invaluable English language skills crucial in the competitive French labor market.

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International Education Fairs

Education Recruitment Tour to Portugal & France – November 13-17, 2017

Meet Students, Potential Partners, and Attend Meetings Designed to Help Your Institution Penetrate the Markets

Meet students, potential partners, and attend meetings designed to help your institution penetrate the markets. The program includes embassy briefings, site visits, meetings with potential partners, student fairs, and networking events in Porto, Lisbon, Paris, Bordeaux, Rennes, and Lyon*. At each primary stop, participants will have the opportunity to sign up for individualized one-on-one appointments in advance.

Dates and Locations -November 13-17, 2017

Monday – Lisbon, Portugal
Tuesday – Lisbon, Portugal
Wednesday – Porto, Portugal
Thursday – Paris, France
Friday- Breakouts to Bordeaux, Rennes, or Lyon

Cost:

  • $3,100 per non-profit institution
  • $3,200 per for-profit institution
  • $500 for each additional representative

**Expenses for travel, lodging, meals, and incidentals will be the responsibility of each participant unless otherwise noted.

Deadline to Apply: October 13, 2017

For more information and to register your interest, please contact: Susan.Sadocha@trade.gov
Amy.Freedman@trade.gov

Amy.Ryan@trade.gov

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Upcoming Virtual Student Recruitment Fairs

Fall 2017 - Virtual EXPO with Brazil to Connect American Universities with Brazilian Students and Universities

Connect with students and universities in Brazil without leaving campus!

This Virtual Student Recruitment and Partnering Fair is organized by FPP EDU Media, in collaboration with the U.S. Commercial Service, and offers U.S. institutions the opportunity to meet directly with Brazilian students interested in studying in the United States, as well as Brazilian universities seeking partnerships with U.S. schools.

FPP EDU Media is expecting between 500 and 1,000 students to attend the fair to learn more about American colleges and universities to see which offer a good fit for their needs.

Why Brazil?

The education sector in Brazil is one of the country’s most important sectors to its economy. Furthermore, it is one of Brazil’s highest priorities. Brazil has around 51 million students currently enrolled in the basic education system (which includes pre-school, elementary and high school), and approximately 6 million students enrolled in higher education institutions. The government wants to increase the number of students enrolled in universities and has created federal government loans and grants to help meet their goal.

General details on Virtual EXPO can be found at: http://www.fppedu.media/virtual-fairs

Cost to register: $1,600

For more information, please contact:

Kristi Wiggins: Kristi.Wiggins@trade.gov
Laura Reffatti: Laura.Reffatti@trade.gov

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Promotional Events Supported by the U.S. Commercial Service



September 9, 2017: EducationUSA EXPO – Japan

The Embassy of the United States of America in Tokyo is hosting the EducationUSA EXPO on Saturday, September 9, at the SolarCity in Tokyo. If you are interested in participating, we invite you to complete the registration form which will become live on May 22 noon Japan time at http://americaexpo.jp/for-us-institutions/. The registration deadline is May 31. Successful registrants will be chosen on a randomized basis, although the U.S. Embassy reserves the right to select specific participants in order to ensure a diversity of institutions are represented at the event. Only one booth will be allowed per educational institution, and we will confirm your final registration in June. Due to space limitations, we will cap participation at 96 U.S. higher education institutions.

This event will feature a college fair and informational seminars. The fair will have booths for university representatives (admissions officers, alumni, or current students) to engage with event participants and to display their promotional materials. The informational seminars will cover a variety of topics, including how to choose a school, the application process, financing an education, and career opportunities after graduation.

For more information: http://americaexpo.jp/for-us-institutions/

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US-UK Fulbright Commission’s USA College Day 2017

The largest education fair in Europe, USA College Day celebrates its 40th anniversary this year.  College Day takes place each September in London and is organized by the US-UK Fulbright Commission.  College Day is just one of an entire calendar of events and opportunities throughout the year organized by the US-UK Fulbright Commission.  For more information:

www.fulbright.org.uk/news-events/usa-study-events/usa-college-day

www.fulbright.org.uk

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October 6-7, 2017: What Career/What University Live

This consumer-facing show began in 2015 and has grown to now include over 10,000 student and parent attendees.  The next show is October 2017 in Birmingham, and in 2018 the show will run in three UK cities: Birmingham, Liverpool, and London.  

What Career Live? is co-located with its sister show, What University Live? which will help school leavers identify and select which university they wish to apply to, and give parents the opportunity to find out more about how much it will cost, whether it's 'value for money' and the truth about student fees and debt.

For more information: https://www.whatcareerlive.co.uk/

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U.S.-International Student Day: Enriching Lives Through American Education and Technology – November 2017


What Is International Student Day?

The goal of an International Student Day is for foreign government and high level officials to see the personal impact U.S. education and education technologies has on their local population. International Student Day seeks to build the human connection through sharing personal stories of how U.S. education and technology is improving lives in their country.

  • International Student Day Events will take place around the globe throughout the month of November 2017. Each country program will be 2-3 hours in length and will feature presentations from local Students and Educators who will talk about how US education and technologies in the education sector have improved their lives. A networking reception where Ministry Officials can speak with U.S. schools and technology firms will follow these presentations. 

Marketing Partnership Opportunity

International Student Day will provide marketing partners with valuable exposure to and engagement with foreign government Ministries and other critical decision makers. Marketing partners will be responsible for:

  • Locating an Alum or Educator in the target country who attended your institution or, in the case of companies, uses your company’s technology and would be willing to speak at the International Student Day.
  • Attending the local International Student Day to discuss new programs or technology or answer questions.

Marketing partnership includes:

§ Inclusion of sponsor’s logo in all marketing materials as well as on International Student Day printed program materials

§ Sponsor table at International Student Day Program

§ Up to three educational institution or company attendees may attend the International Student Day program

§ Networking opportunities with all attendees

§ List and contact information of International Student Day program (to be distributed following the event)

§ Social Media Promotion

Partnership Levels

  • $1500 per country
  • $1000 per country (when sponsoring 10 or more markets)

**Important Notes:

  • International Student Day is not a policy platform! Rather, this is an opportunity to make a soft pitch for U.S. programs and technologies.

Questions or Interested in Becoming a Marketing Partner? Contact Sara.Moreno@trade.gov

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U.S. Pavilion at OCSC Education 2017, Education Road Show – Bangkok & Chiang Mai – November 8 – 14, 2017

Each year, dozens of U.S. Schools attend Thailand’s largest education fair in Bangkok (The Office of the Civil Service Commission (OCSC) International Education Expo. This is the 5th year for the U.S. Pavilion at OCSC Education 2017, and the 1st year it has received Trade Fair Certification. This is a growing show and a wonderful opportunity for U.S. institutions interested in attracting students from Thailand.

In addition to assisting U.S. institutions connect with Thai students at OCSC Education 2017, the U.S. Commercial Service in Thailand is organizing a Road Show to Bangkok Nov. 8-10th and to Chiang Mai Nov. 13-14th for U.S. institutions interested in visiting international high schools. The Bangkok portion includes: Embassy breakfast briefings, three-day high school visits, and two-day exhibition fair.  The Chiang Mai portion includes: networking reception night at the U.S. Consulate, two high school visits, and international education fair. 

Register today! Explore market opportunities, meet more students, and connect with high school counselors in Thailand. Registration at: http://bit.ly/eduroadshowUSA

Deadline: September 25, 2017

For more information, please contact: 

Trade Promotions Programs Project Manager: Allison.Moore@trade.gov , Washington, D.C.

U.S. Commercial Service Thailand: Thanyathorn Voravongsatit (Nan) tvoravon@trade.gov

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Virtual Education Events

Are you interested in an excellent opportunity to recruit international students?  How would you like to recruit students without ever setting foot on a plane?  The USDOC provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform.  Below is a list of upcoming Virtual Education Events.  If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.

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Virtual Education Fair for U.S. Community Colleges with China (Greater Shenyang area)

Interested in virtually meeting pre-screened student recruitment agents in the Greater Shenyang area, China?  Located Northeast of Beijing and per the U.S. Consulate in Shenyang, this region has especially outstanding opportunities for U.S. Community Colleges to recruit students.  In the 2015/16 academic year, the 328,547 Chinese students in the U.S. represented an 8% increase from the previous year and now comprise 31.5% of all international students in the U.S.

Date: Fall 2017

Cost: $650 limited to six (6) U.S. Institutions.  Registration will be based on a first come, first served basis.

Who Should Participate:  U.S. Community Colleges as the Greater Shenyang area, China, has tremendous student recruitment opportunities for these type of U.S. educational institutions.

To Participate or Inquire, Please Contact:  Jim Paul, U.S. Commercial Service Boston (MA), jpaul@trade.gov, tel.:  617-565-4304

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For information on future virtual fairs in the following markets/regions, please contact:

India, please contact Amy.Freedman@trade.gov

Kazakhstan, please contact Shelby.Peterson@trade.gov


If there is a country/region that you are interested in that is not listed here, please let us know. For more information on any of these virtual fairs, or to be added to a list for specific events, please contact: Gabriela Zelaya, U.S. Commercial Service San Jose, Gabriela.Zelaya@trade.gov

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If there is a country/region that you are interested in that is not listed here, please let us know. For more information on any of these virtual fairs, or to be added to a list for specific events, please contact: Gabriela Zelaya, U.S. Commercial Service San Jose, Gabriela.Zelaya@trade.gov

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Top Education and Training Market Research

New! The Global Education Team’s Education and Training Services Resource Guide 2017

This resource guide includes comparable and individual market assessments of countries listed as best prospects for U.S. training and educational services. Assessments are based on observation and market research.  You can access the guide by visiting: http://tinyurl.com/z3edx23

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Commerce Department Releases Report Ranking Top Export Markets, Including Education

With a goal of helping U.S. educational institutions identify export markets, the Top Markets Report on Education provides in-depth commentary on key cross-border opportunities, trends, and challenges for U.S. institutions aiming to broaden their global presence. Country case studies in the report include Brazil, China, France and Germany, India, South Korea, Saudi Arabia, and Vietnam.  To access the Top Markets Report on Education at no cost to you, and to learn more about the Top Markets Series, go to the Department of Commerce press release and click on Education: http://www.commerce.gov/news/press-releases/2015/07/commerce-department-releases-new-reports-ranking-top-export-markets-help

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