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Education Team Newsletter – Summer 2016

Education and training is our country’s 7th largest services export, bringing over $30 billion in annual revenue to the United States. The U.S. Commercial Service (USCS), a division of the U.S. Department of Commerce (USDOC), provides this newsletter to U.S. educational institutions interested in enhancing their international recruitment efforts.


Featured Market: Thailand

The Thai government has established an education "Superboard" to overhaul the system and improve Thai education in many aspects by formulating a master plan for education reform from 2015 - 2020.  One area of improvement is to improve its educational system in order increase its competitiveness in human resource.  Since the ASEAN Economic Community (AEC) was effective in 2015, English is likely to be a key component of facilitating transnational investment and movement of labor within the AEC. Thailand still lags far behind major ASEAN countries in English proficiency.  Hence, the number of English language schools and language training centers is growing in order to meet this demand for more education options. 

Why Thailand?

The demand to study abroad during an undergraduate degree is growing continually.  Every year, there are newly 3-5 international high schools registered and growing numbers of bilingual schools.  Both private and public high schools offer English Program (EP) and there are over 1,200 international programs to attract Thais and foreign university students.  

The United States is still the number one destination for Thais to study abroad because of the reputation of strong academic programs.  It is expected that the number of Thai students in the United States will increase in the next few years as the economy improves. 



  • The Ministry of Education has issued a number of tasks in developing Thailand into an international education hub in the ASEAN region. 
  • Student Exchange and summer programs are popular among youth and high school students as a pathway to learning Western culture and English language with native speakers.
  • The number of students who study in community colleges is growing over years.  In the 2014/2015, the number of visa issued for applying in Associated Degree has significantly increased by 67 percent.  
  • ESL and English intensive programs become one of factors that students will consider to enroll in the university, apart from tuition fee, and admission requirements.
  • The most popular academic programs are business administration, computer information, engineering, and mass communication. 
  • Thai students are interested in studying abroad in order to increase their competency and having a better career path.
  • Scholarship programs and OTP (Optional Practical Training) opportunities play an important part in student recruitment.
  • Over 80% of students who study abroad are self-funding.
  • The top five U.S. States that host international students are California, New York, Texas, Massachusetts and Illinois. 

There is strong competition on student recruitment with a variety of academic programs and minimum enrollment requirements offered by other English-speaking destinations such as the UK, Australia, New Zealand and Canada.


International Education Missions

Certified Education Trade Mission to India and Nepal


The U.S. Commercial Service in India and the Department of State in Nepal, in cooperation with ELS Educational Services, are organizing a Certified Education Trade Mission to Nepal and India from November 14-18, 2016. This is an opportunity for representatives of appropriately accredited U.S. institutions of higher education at the undergraduate, graduate, and community college levels to explore these exciting markets in South Asia.


  • Kathmandu, Nepal
  • New Delhi, India
  • Kolkata, India
  • Optional spin-off: Trivandrum, India


  • Non-profit Institution: $3750
  • For-profit Institution: $4363
  • Addit'l Representative: $750
  • Trivandrum spin-off:

o Non-profit Institution: $790

o For-profit Institution: $1024

Expenses for travel, lodging, most meals, and incidentals will be the responsibility of each tour participant.

For additional information, contact Jennifer Moll or Koreen Grube


International Education Fairs

U.S. Education Roadshow in Thailand (Bangkok and Chiang Mai), November 10 - 15, 2016

The U.S. Commercial Service in Thailand is recruiting higher education institutions to participate the U.S. Education Road show in Bangkok and Chiang Mai. U.S. Institution representatives will be exhibiting their booth at the 14th OCSC International Education Expo 2016, the largest international education fair in Thailand. The International Education Expo is hosted by the Office of the Civil Service Commission (OCSC), Office of the Prime Minister. This is an opportunity for representatives of U.S. institutions to explore the Thai education market, meet with potential local partners, and recruit Thai students to their respective academic programs.  Last year, we featured 51 U.S. institutions with the U.S. Education Pavilion. 

This is the fourth consecutive year the Commercial Service in Bangkok has organized and promoted this Education Roadshow.  The U.S. Education Road Show consists of two cities, including Bangkok and Chiang Mai portions. The Bangkok portion consists of four primary components: An international high school visit, a breakfast briefing session, one-on-one agent matching session, and two-day exhibition fair. Chiang Mai portion consists of two student fairs, one is at an international high school and the other one is at a hotel for undergraduate and postgraduate students. 

Please visit our website for more details at:

For more information, please contact Thanyathorn Voravongsatit (Nan), U.S. Commercial Service Thailand, +662 2055282,


Costa Rica Community College Education Fair, April 27-29th, 2017

The U.S. Commercial Service and Education USA Costa Rica would like to invite U.S. Community Colleges to participate in the second edition of the Community College Education Fair.

The fair will include:

  • Three visits to the high schools (students expected 600)
  • One afternoon will be dedicated to government meetings and the formal education sessions with counselors.
  • An Open Education Fair with students and parents that will take place on Saturday.
  • Optional cultural event.
  • Transportation services from and to the airport.
  • Some meals are included.

Cost: $1950

Expenses for travel, lodging, most meals, and incidentals will be the responsibility of each tour participant.

** We only accept Community Colleges/ Colleges with annual tuition fee lower than $15,000.

For additional information, contact Stephanie Heckel


Upcoming Webinars

Best Practices and Opportunities for Brazil and Mexico Student Recruitment

When: Thursday July 28, 2016

Time: 1:30 - 2:30 pm EST

“Best Practices and Opportunities for Brazil and Mexico Students Recruitment” Webinar will have Commercial Service education specialist representing markets in Brazil and Mexico and will highlight market characteristics, upcoming recruitment opportunities, recruitment/partnership successes, as well as best practices and strategies for student recruitment. Speakers will be on hand to answer your questions after the presentation. If you seek to diversify your student body, increase enrollment and want more information about how to connect with students from Mexico and Brazil, this virtual briefing is for you.

For additional information or questions regarding this program, please contact Jose F. Burgos at or by phone 787-775-1992.


Promotional Events Supported by the U.S. Commercial Service

September 23-24, 2016: “Save the Date” for USA College Day 2016

In September 2016, the U.S.-UK Fulbright Commission will host its annual USA College Day event at the ILEC Conference Center in London.  USA College Day is the oldest and largest fair of its kind in Europe. The 2015 event included over 200 exhibitors and 6,000 registrants.  Both exhibitor stands and student registrations sell out nearly every year, so it’s never too early to begin planning for 2016! 

Information on the event can be found here:  

For more information, please contact:

Vivian Chen,


September 25th, 2016: Paris College Day

AAWE and the Council of International Schools present Paris College Day September 25th, 2016 at the Hotel Renaissance Paris la Defense. The 31st Annual Paris College Day presents an exceptional opportunity to meet with admission officers from nearly 100 institutions who will gather to provide advice and information to students considering higher education abroad. Admission is free and open to the public.

For more information, please see


October 8-12, 2016: OH! Study International Education Expo - Taiwan

Taipei: October 8th (Saturday) and 9th (Sunday)

Kaohsiung: October 10th (Monday)

Taichung: October 11th (Tuesday)

Hsinchu: October 12th (Wednesday)

Based on the number of participating schools and student attendance, the OH! Study International Education Expo has grown to be one of the largest education fairs in Taiwan.  It's a five-day integrated event in Taiwan's three major cities: Taipei, Taichung and Kaohsiung, with an optional stop at Hsin Chu, the high-tech city of Taiwan.  The fair typically has 100 exhibitors and over 15,000 attendees. Since 2007, Commercial Service Taiwan has co-sponsored the OH! Study International Education Expo.  All participants will be able to participate in the pre-fair one-on-one student-school meeting sessions at no extra cost.  They are planning to further expand this portion of the event to have over 1000 one-on-one pre-fair meetings.  This portion of the event is in addition to the regular open student fair that all participants will also enjoy.  By adding this new component to the event, school participants will be able to benefit from two events in one: a large-scale open student event and a more intimate boutique event!

Consider exploring the Taiwan market by joining this event that has proven to be successful year after year. Website:

For more information, please contact Grace Tao, U.S. Commercial Service Taiwan, +886-2-2720-1550 ext. 383, or


October 20, 2016: The Association of Boarding Schools Fair (TABS) – Taiwan

Now in its nineteenth year, the Association of Boarding Schools (TABS) Asia Fairs bring together families and representatives from boarding schools across the United States, Canada, and abroad.   It is the only education event in Asia that features U.S. boarding schools.  For many years, Commercial Service Taiwan has supported the event by inviting Taiwan families, local high schools and education consultants to visit the event.  U.S. boarding that would like to meet Taiwan families or education consultants should consider joining this exciting event!

For more information: 


January 25-28th, 2017: BETT Show 

On a scale of 1-10, How confident are you that your school is kitted out with the most innovative learning technology and that everyone knows how to use it to its full potential? If you're not a 10, well... you have nothing to worry about; the rate which these resources are being developed means nobody should be a 10!

BETT is your annual opportunity to experiment with the latest technology, hear from inspirational figures and experts in the industry and meet your peers from far and wide (as in literally around the world).

Read more: 

Register here

For more information, please contact Chrystal Denys,


January 27-28th, 2017: Study Abroad Fair 2017

In 2017, L’Etudiant celebrates its 20th anniversary in Paris, France. Come and present your integrated programs, double diploma, language stay abroad and language classes, internships abroad to more than 10.000 students eligible and motivated to study abroad.

Contact: Morgane Flaux,


January 27-28th and March, 3rd-4th, 2017: What Career Live / What University Live 

Date: January 27-28th, 2017 (ExCel, London) and March 3-4th, 2017 (NEC, Birmingham)

The What Career Live? show takes place in London and Birmingham in 2017 and will help school leavers decide what to do next, whether it's an apprenticeship, training program or heading to university after A Levels.

What Career Live? is co-located with its sister show, What University Live? which will help school leavers identify and select which university they wish to apply to, and give parents the opportunity to find out more about how much it will cost, whether it's 'value for money' and the truth about student fees and debt.

More information, including venue and newsletter signups, can be found at


Virtual Education Events

Are you interested in an excellent opportunity to recruit international students?  How would you like to recruit students without ever setting foot on a plane?  The USDOC provides Virtual Education Events, which allow schools to showcase themselves to agents using a PowerPoint presentation on a webinar platform.  Below is a list of upcoming Virtual Education Events.  If you participate in one of these events, please be prepared to move forward if the appropriate opportunity presents itself.

Virtual Education Fair in India
U.S. Community Colleges, Undergraduate and Graduate programs
$650, limited to six (6) U.S. Institutions


Virtual Education Fair in Taiwan

Date of Event: September 21st, 2016 10 PM EDT
 Boarding Schools and High Schools
 $650, limited to six (6) U.S. Institutions



Virtual Education Fair in India

Date of Event: October 19, 2016
U.S. Community Colleges, Undergraduate and Graduate programs
$650, limited to six (6) U.S. Institutions


If there is a country/region that you are interested in that is not listed here, please let us know. For more information on any of these virtual fairs, or to be added to a list for specific events, please contact: Gabriela Zelaya, U.S. Commercial Service San Jose,


Top Education and Training Market Research

New! The Global Education Team has developed the Education and Training Services Resource Guide 2016. 

This resource guide includes comparable and individual market assessments of countries listed as best prospects for U.S. training and educational services. Assessments are based on observation and market research.  You can access the guide by visiting:

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website  disclaimer statement.

  Notice to Visitors!

  The link you have chosen will take you to a non-U.S. Government website.

  If the page does not appear in 5 seconds, please click this: outside web site is managed by the International Trade Administration and external links are covered by its website disclaimer statement.