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Education/Training

Overview

Education/Training (EDS) Market in Hong Kong and Macau

 

2013/14

2014/15

2015/16 (estimated)

2016/17 (estimated)

Hong Kong Students in the US

8,104

8,012

8,172

8,335

Macau Students in the US

552

573

594

616

Source: Open Doors Report, Institute of International Education

With 8,012 Hong Kong students studying in the U.S. during the 2014/15 academic year, Hong Kong ranked as the 20th leading origin of international students in the U.S. 71% of these are undergraduate students.

Hong Kong’s education system which went through major restructuring in 2009/10, is now more in line with the American system than the British system, i.e. three years of junior secondary is followed by three years of senior secondary. This leads to the HKDSE (Hong Kong Diploma of Secondary Education) exams where students gain admission to a range of post-secondary, vocational and tertiary courses offered by local schools based on their examination results.

As the number of places available for undergraduate degrees is substantially less than the number of students who actually fulfill the entry requirements for university, the popular options are to study abroad, or to attain an Associate Degree or a Higher Diploma, and then proceed with a degree course later on.

Sub-Sector Best Prospects

Apart from four-year colleges, there is an emerging market for two-year community colleges where admission requirements and tuition fees are comparatively lower. Hong Kong students tend to be more interested in community colleges with guaranteed transferable credits to universities.

Recently, there has been a small yet slowly emerging demand for high school education in the U.S. This is partly due to a desire to opt out of an overly academic-focused and highly competitive education system in Hong Kong.

On the other hand, some students tend to think that a private boarding school education can provide them with the academic, cultural and language skills that might improve their chances of entering elite universities in the U.S.

Opportunities

Many high school graduates do believe that a U.S. education will boost their job prospects in Hong Kong. In addition, local parents are beginning to recognize the academic excellence of colleges outside the Ivy League. This is the result of an increasing number of American institutions attending Hong Kong education shows and vigorously promoting themselves to Hong Kong schools and students. Ideally, new-to-market schools should try to meet with high school counselors and students face-to-face to gain exposure and raise their profile. Word of mouth is also a significant factor in college choices. A growing number of colleges and universities are increasingly relying on their Hong Kong alumni as an additional channel to reach potential students as well as donors.

Hong Kong parents do employ education agents to search for appropriate schools and provide other related services. U.S. schools should consider partnering with several agents in Hong Kong who are capable of promoting their schools and recruiting students. The U.S. Commercial Service in Hong Kong can provide pre-screened meetings with agents and high schools via Gold Key Services.

Partnering with local schools in joint degree programs, faculty or student exchange is an effective way to increase visibility and gain recognition. However, these higher education institutes do take into consideration the uniqueness of the program and sometimes the ranking of the partner school.

Web Resources

Trade Shows:

The Association of Boarding School Fair
Dates: October 22, 2016
Venue: Island Shangri-La, Hong Kong
Organizer: The Association of Boarding Schools
Tel: (828) 258-5354
Website: http://www.boardingschools.com

Education & Careers Expo 2017
Dates: February 16-19, 2017
Venue: Hong Kong Convention & Exhibition Center
Organizer: Hong Kong Trade Development Council
Tel: (852) 2240-4275
Fax: (852) 2824-0026
Website: http://www.hktdc.com/hkeducationexpo

Hong Kong International Education Expo
Dates: May & July, 2017 (Exact dates to be confirmed)
Venue: Hong Kong Convention & Exhibition Center
Organizer: Neway Trade Fairs
Tel: (852) 2561-5566
Fax: (852) 2811-9156
Website: http://www.newayfairs.com

Government

Education Bureau
Email: edbinfo@edb.gov.hk
Website: www.edb.gov.hk

EducationUSA
U.S. Consulate General Hong Kong
Public Affairs Section
Email: hkeducationusa@state.gov
Website: http://educationusa.state.gov

For more information about this industry sector, please contact U.S. Commercial Service:

Ms. Maria Lo, Commercial Specialist
Tel: (852) 2110-8647
Fax: (852) 2845-9800
Email: maria.lo@trade.gov




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